3M Purification Inc. is introducing a new high-tech sales tool for its 3M Authorized Water Dealers—an iPad app packed with functionality. The 3M Water Dealer Sales App helps combine the brand power of 3M with the dealer’s own water quality expertise for a sophisticated, engaging and interactive sales experience. This 21st century tool helps 3M Dealer sales reps educate homeowners about water quality issues, demonstrate 3M products and communicate over the entire course of the purchase cycle.

Packed with interactive features, videos, social elements, dynamic time savings calculators, animated examples, installation notes and point-of-purchase options, the 3M Water Dealer Sales App equips water dealers to demonstrate the features and benefits of a complete home water quality solution. The app allows dealers to digitally walk customers through educational slides, regional water quality reports, in-home water quality testing, simulated scale damage and savings calculators, and a product catalog. Live links to websites for the Environmental Protection Agency and City water quality reports help Dealers substantiate claims and educate homeowners with third-party data. When the homeowner is ready to purchase, the app facilitates electronic purchasing and generates a sales summary, and can also be used to enter installation pictures and background notes. Finally, the app includes social media feedback options so dealers can easily prompt customers to share their reviews.

The app was developed and tested with existing 3M Authorized Water Dealers, ensuring that its features are relevant and easy to use. The app is also customized for each dealer, allowing them to highlight the water quality information that is most useful in their geographic region.

“People are very visual, of course, so being able to use an app like this to showcase information is a lot more effective than just trying to describe it,” said Loren Moody of Range Water Conditioning in Grand Rapids, Minnesota. “The app’s interactivity lets us capture the individual client’s water test results and then actually show them how much they are spending to treat that water, which we have found to be very powerful.”

The 3M Water Dealer Sales App is just the latest tool that 3M has developed for its 3M Authorized Water Dealers, who benefit from a robust combination of brand power, sophisticated marketing tools, and ongoing innovation when they partner with 3M.

“Sometimes customers struggle with making a confident purchase decision. Using this tool saves the homeowner time and allows them to make an informed purchase with added confidence,” said William Contaxis, Global Business Manager, Water Solutions, 3M Purification. “With a new generation of homeowners who are tech savvy and need quick access to information, the 3M Water Dealer Sales App gives dealers a sophisticated way to answer questions and help close the sale.”

“We chose to become a 3M dealer because of their technology and their reputation, and having the app lends a lot of credibility to our product discussions with homeowners,” said Moody.

A limited number of US territories remain available for new 3M Authorized Water Dealers. For more information about the app and the exclusive 3M Authorized Water Dealer program, visit www.3MWater.com/becomeadealer and like at: www.facebook.com/3mwaterdealer.

About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $31 billion in sales, 3M employs 89,000 people worldwide and has operations in more than 70 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.

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