VAS applies these principles to predict with uncanny accuracy what will draw your eye first. This isn't eye-tracking - it's pre-attentive processing.

It turns out you can affect behavior by understanding the eye's tendencies. Retailers can use this data to create more attention-getting signs, advertising and websites.

'It's a numbers game,' explains Kelly Canavan, 3M Global Market Development Manager for VAS, 'because the more eyes on it, the more who might switch over and view it consciously.'

3M Company issued this content on 16 March 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 17 March 2016 05:18:22 UTC

Original Document: http://www.3m.com/3M/en_US/Newsroom/Full-Story/?storyid=e6b4b465-1a23-4c68-a8ef-0429a0850a50