--  Third quarter 2012 adjusted EBITDA increased 34.2% year-over-year to
        RMB182.6 million. Third quarter 2012 net income attributable to the
        Company's ordinary shareholders increased 43.7% year-over-year to
        RMB63.6 million.

    --  Third quarter income from operations increased 69.4% year-over-year to
        RMB89.6 million.

    --  Total transaction value(1), a measure of total room revenue generated
        from all hotels, reached RMB1,538.9 million, an increase of 45.6%
        year-over-year.

    --  104 net hotels added in the third quarter 2012 to a total of 1,236
        hotels in operation.

GUANGZHOU, China, Nov. 7, 2012 /PRNewswire-FirstCall/ -- 7 Days Group Holdings Limited ("7 Days Group" or the "Company") (NYSE: SVN), a leading and fast growing national economy hotel chain based in China, today announced its unaudited financial results for the third quarter 2012.

Third Quarter 2012 Financial Highlights



    --  Total net revenues for the third quarter 2012 increased by 26.6%
        year-over-year to RMB683.4 million (US$108.7 million)(2).

    --  Income from operations for the third quarter 2012 was RMB89.6 million
        (US$14.3 million), a 69.4% year-over-year increase compared to RMB52.9
        million in the third quarter 2011. Non-GAAP income from operations for
        the quarter was RMB96.8 million (US$15.4 million), compared to RMB65.0
        million for the same period in 2011.

    --  EBITDA for the third quarter 2012 was RMB175.4 million (US$27.9
        million), an increase of 41.4% year-over-year from RMB124.0 million for
        the same period in 2011. Adjusted EBITDA for the quarter was RMB182.6
        million (US$29.1 million), an increase of 34.2% year-over-year. EBITDA
        margin was 25.7% compared to 23.0% in the same period in 2011. Adjusted
        EBITDA margin was 26.7%, compared to 25.2% in the prior year period.

    --  Net income attributable to the Company's ordinary shareholders was
        RMB63.6 million (US$10.1 million), a 43.7% year-over-year increase
        compared to RMB44.3 million for the same period in 2011. Non-GAAP net
        income attributable to the Company's ordinary shareholders was RMB70.8
        million (US$11.3 million), representing a year-over-year increase of
        25.7%.

    --  Basic and diluted earnings per ADS(3) were RMB1.29 (US$0.21) and RMB1.29
        (US$0.20), respectively. Non-GAAP basic and diluted earnings per ADS
        were RMB1.44 (US$0.23) and RMB1.43 (US$0.23), respectively.
    --  Net operating cash inflow was RMB134.8 million (US$21.4 million),
        compared to RMB121.1 million in the same period in 2011.

    (1) Definition of Total transaction
     value: total room revenue from
     leased-and-operated hotels and
     managed hotels. The metric is
     highlighted as an indicator of the
     scale and reach of 7 Days' brands.
    (2) The Company's reporting
     currency is Renminbi ("RMB"). The
     translation of amounts from RMB to
     United States Dollars is solely
     for the convenience of the reader.
     RMB amounts included in this press
     release have been translated into
     U.S. dollars at the exchange rate
     of September 30, 2012 as set forth
     in the H.10 statistical release of
     the Federal Reserve Board, which
     was US$1.00 = RMB6.2848. No
     representation is made that RMB
     amounts could have been, or could
     be, converted into U.S. Dollars at
     that rate or at any other rate on
     September 30, 2012.
    (3) Each ADS represents 3 of the
     Company's ordinary shares.

Third Quarter 2012 Operational Highlights



    --  Added 104 net hotels, comprising 25 net leased-and-operated hotels and
        79 net managed hotels in the third quarter 2012.

    --  As of September 30, 2012, 7 Days Group had 1,236 hotels in operation,
        consisting of 460 leased-and-operated hotels and 776 managed hotels,
        representing a total of 123,080 rooms covering 191 cities.

    --  As of September 30, 2012, there were a total of 228 hotels in the
        pipeline, including 43 leased-and-operated hotels under conversion and
        185 managed hotels contracted but not yet opened.

    --  For the third quarter 2012, occupancy rates for leased-and-operated
        hotels, managed hotels and all hotels were 86.1%, 84.3% and 85.0%,
        respectively, compared to 88.3%, 83.0% and 85.5%, respectively, in the
        third quarter 2011. The year-over-year decrease in occupancy rates was
        mainly due to the broader geographic coverage of the new hotels compared
        to the prior year period.

    --  RevPAR(1) for leased-and-operated hotels was RMB145.9 in the third
        quarter 2012, compared to RMB153.1 in the same period in 2011. RevPAR
        for managed hotels for the period was RMB137.5 in the third quarter
        2012, compared to RMB135.9 for the same period in 2011.
    --  As of September 30, 2012, the number of 7 Days Club members was
        approximately 48.5 million, a 74.8% increase from 27.7 million as of
        September 30, 2011.

    (1) RevPAR represents
     revenue per available room

Recent Business Developments:

Mr. Yuezhou Lin, 7 Days Group's Chief Executive Officer and Director, commented, "We are pleased to report strong results for the third quarter, with revenue growth near the high end of our guidance range and robust profit growth. Our results were driven by a healthy performance from our existing hotels and new hotel openings. In-line with our asset-light strategy, we continue to expand our hotel portfolio with a greater focus on managed hotels, which now account for over sixty percent of our hotels in operation and the majority of hotels in our pipeline. By placing a greater emphasis on managed hotels, we are seeking to take advantage of the lower risk, less capital intensive and more profitable nature of the managed hotel business model. We believe that the merits of our strategy have been proven based on the increasing profitability and free cash flow that we generated in the third quarter. With a healthy pipeline and continued demand from both guests and managed hotel partners, we remain confident in our ability to further expand our hotel portfolio and deliver profitable growth going forward."

Third Quarter 2012 Unaudited Financial Results

­­Gross revenues. Gross revenues for the third quarter of 2012 were RMB724.3 million (US$115.2 million), representing a year-over-year increase of 26.2% from RMB574.0 million in the third quarter 2011.

Gross revenues from leased-and-operated hotels. Gross revenues from leased-and-operated hotels for the third quarter 2012 amounted to RMB646.3 million (US$102.8 million), representing a 25.3% increase from RMB516.0 million in the third quarter 2011.

Gross revenues from managed hotels. Gross revenues from managed hotels for the third quarter of 2012 increased by 34.3% to RMB77.9 million (US$12.4 million) from RMB58.0 million in the same period in 2011. During the third quarter 2012, 79 net managed hotels were opened.

Total net revenues. Total net revenues for the third quarter of 2012 totaled RMB683.4 million (US$108.7 million), representing a year-over-year increase of 26.6% from RMB540.0 million in third quarter 2011, primarily resulting from the continued growth in the number of hotels in operation.

Hotel operating costs. Hotel operating costs for the third quarter of 2012 were RMB517.1 million (US$82.3 million), or 75.7% of total net revenues, compared with 78.9% of total net revenues in the third quarter 2011 and 77.3% of total net revenues in the second quarter 2012. Pre-opening expenses for the third quarter 2012 were RMB17.9 million (US$2.9 million), compared to RMB15.1 million in the second quarter of 2012.

Sales and marketing expenses. Sales and marketing expenses for the third quarter of 2012 were RMB19.1 million (US$3.0 million), or 2.8% of total net revenues, compared with 1.9% of total net revenues in the same period of 2011 and 3.0% in the second quarter 2012.

General and administrative expenses. General and administrative expenses for the third quarter 2012 were RMB57.6 million (US$9.2 million), or 8.4% of total net revenues, compared to RMB50.7 million, or 9.4% of total net revenues in the same period of 2011, and RMB48.3 million, or 7.6% of total net revenues in the second quarter of 2012.

Accordingly, total operating costs and expenses amounted to RMB593.8 million (US$94.5 million), representing 86.9% of total net revenues, compared to 90.2% of total net revenues in the same period of 2011 and 88.0% in the second quarter 2012.

Income from operations. Income from operations for the third quarter 2012 was RMB89.6 million (US$14.3 million), compared to RMB52.9 million in the third quarter 2011 and RMB76.2 million in the second quarter 2012. Non-GAAP income from operations was RMB96.8 million (US$15.4 million), compared to RMB65.0 million for the same period of 2011 and RMB82.1 million in the second quarter 2012.

EBITDA. EBITDA for the third quarter 2012 was RMB175.4 million (US$27.9 million), an increase of 41.4% year-over-year from RMB124.0 million for the same period in 2011. Adjusted EBITDA for the quarter was RMB182.6 million (US$29.1 million) an increase of 34.2% year-over-year. EBITDA margin was 25.7% compared to 23.0% in the same period in 2011. Adjusted EBITDA margin was 26.7% compared to 25.2% in the prior year period.

Interest expense. Interest expense for the third quarter 2012 was RMB5.2 million (US$0.8 million), compared to RMB2.0 million for the same period of 2011 and RMB7.0 million in the second quarter 2012.

Income tax expense. Income tax expense for the third quarter 2012 was RMB25.0 million (US$4.0 million), compared to RMB14.8 million in the same period of 2011 and RMB21.3 million in the second quarter 2012.

Net income attributable to 7 Days Group Holdings Limited ordinary shareholders. Net income attributable to 7 Days Group Holdings Limited ordinary shareholders was RMB63.6 million (US$10.1 million) in the third quarter 2012, compared to RMB44.3 million in the third quarter 2011 and RMB55.6 million in the second quarter 2012.

Non-GAAP net income. Non-GAAP net income was RMB70.8 million (US$11.3 million), compared to Non-GAAP net income of RMB56.4 million for the third quarter 2011 and Non-GAAP net income of RMB61.4 million in the second quarter 2012.

Basic and diluted earnings per ADS. Basic and diluted earnings per ADS were RMB1.29 (US$0.21) and RMB1.29 (US$0.20), respectively, for the third quarter 2012, compared to basic and diluted earnings per ADS of RMB0.89 and RMB0.88, respectively, in the third quarter 2011 and basic and diluted earnings per ADS of RMB1.11 in the second quarter 2012. Non-GAAP basic and diluted earnings per ADS were RMB1.44 (US$0.23) and RMB1.43 (US$0.23), respectively, for the third quarter 2012, compared to non-GAAP basic and diluted earnings per ADS of RMB1.13 and RMB1.12, respectively, in the same period of 2011and basic and diluted earnings per ADS of RMB1.23 and RMB1.22, respectively, in the second quarter2012.

Cash and pledged bank deposits. As of September 30, 2012, the Company had cash and pledged bank deposits of RMB388.6 million (US$61.8 million), representing a year-over-year decrease of 2.2% from RMB397.3 million as of September 30, 2011.

Operating cash flow. Net operating cash inflow for the third quarter 2012 was RMB134.8 million (US$21.4 million), representing an increase of 11.4% from RMB121.1 million in the third quarter 2011.

Guidance

The Company expects to generate total net revenues in the range of RMB670 million to RMB685 million in the fourth quarter 2012. These forecasts reflect the Company's current and preliminary view, which is subject to change.

Conference Call

7 Days Group Holdings Limited senior management will host a conference call at 9:00 pm (Eastern) / 6:00 pm (Pacific) Wednesday, November 7, 2012, which is 10:00 am (Beijing) on Thursday, November 8, 2012 to discuss its third quarter 2012 financial results and recent business activity. The conference call may be accessed by calling the following numbers:


    China:                      800 8190 121
    Hong Kong Toll Free:         800 930 346
    Hong Kong:                 852 2475 0994
    US Toll Free:             1 866 519 4004
    US New York:              1 718 354 1231
    International:              65 6723 9381
    Passcode:            7Days

A live webcast of the conference call and replay will be available on the investor relations page of 7 Days Group's website at http://en.7daysinn.cn/.

A telephone replay will be available shortly after the call. The dial-in details are as follows:


    US:                   1 866 214 5335
    International:        61 2 8235 5000
    Conference ID number:       42341347

About 7 Days Group Holdings Limited

7 Days Group is a leading and fast growing national economy hotel chain based in China. It converts and operates limited service economy hotels across major metropolitan areas in China under its award-winning "7 Days Inn" brand. The Company strives to offer consistent and high-quality accommodations and services primarily to the growing population of value conscious business and leisure travelers who demand affordable, clean, comfortable, convenient and safe lodging, and to respond to its guests' needs.

Use of Non-GAAP Financial Measures

To supplement 7 Days Group's unaudited financial results presented in accordance with U.S. GAAP, the Company has used the following non-GAAP measures defined as non-GAAP financial measures by the Securities and Exchange Commission (the "SEC") to report its financial results:


    --  Non-GAAP income from operations represents income from operations
        reported in accordance with GAAP, excluding share-based compensation
        expense.
    --  Non-GAAP net income represents net income reported in accordance with
        GAAP, excluding share-based compensation expense.
    --  Non-GAAP earnings per ADS represents non-GAAP net income divided by the
        number of ADS used in computing basic and diluted earnings per ADS.
    --  EBITDA represents net income reported in accordance with GAAP, adjusted
        for the effects of interest income and expense, provision for income
        tax, depreciation and amortization.
    --  Adjusted EBITDA represents EBITDA, excluding share-based compensation
        expense.

The Company believes EBITDA is a useful financial metric to assess its operating and financial performance before the impact of investing and financing transactions, if any, and income taxes. In addition, 7 Days Group believes that EBITDA is widely used by other companies in the lodging industry and may be used by investors as a measure of its financial performance. Given the significant investments that 7 Days Group has made in the past in property and equipment, depreciation and amortization expense comprises a meaningful portion of its cost structure. 7 Days Group believes that EBITDA will provide investors with a useful tool for comparability between periods because it eliminates depreciation and amortization expense attributable to capital expenditures. The presentation of EBITDA should not be construed as an indication that the Company's future results will be unaffected by other charges and gains the Company considers to be outside the ordinary course of its business. 7 Days Group also calculates Adjusted EBITDA excluding share-based compensation expense. The Company prepares its financial statements in accordance with GAAP and, accordingly, expenses its employee share options. Since share-based compensation expenses are non-cash expenses, the Company believes excluding them from its calculation of EBITDA allows it to provide investors with a more useful tool for assessing its operating and financial performance.

The use of EBITDA and Adjusted EBITDA has certain limitations. Depreciation and amortization expense for various long-term assets, such as property and equipment, income tax expense, interest expense and interest income have been and will be incurred and are not reflected in the presentation of EBITDA. Each of these items should also be considered in the overall evaluation of its results. Additionally, EBITDA does not consider capital expenditures and other investing activities and should not be considered as a measure of the Company's liquidity. The Company compensates for these limitations by providing the relevant disclosure of its depreciation and amortization, interest expense and interest income, income tax expense, capital expenditures, share-based compensation expense and other relevant items both in its reconciliations to the GAAP financial measures and in its consolidated financial statements, all of which should be considered when evaluating the Company's performance. The terms EBITDA and Adjusted EBITDA are not defined under GAAP, and EBITDA and Adjusted EBITDA are not measures of net income, operating income, operating performance or liquidity presented in accordance with GAAP. When assessing the Company's operating and financial performance, investors should not consider this data in isolation or as a substitute for the Company's net income, operating income or any other operating performance measure that is calculated in accordance with GAAP. In addition, the Company's EBITDA and Adjusted EBITDA may not be comparable to EBITDA or Adjusted EBITDA or similarly titled measures utilized by other companies since such other companies may not calculate EBITDA and Adjusted EBITDA in the same manner as the Company does.

For reasons same to the use of EBITDA and Adjusted EBITDA described above, the Company has also reported net income, basic and diluted earnings per ADS and income (loss) from operations on a non-GAAP basis, excluding share-based compensation expenses in the relevant period. These non-GAAP operating measures are useful for understanding and assessing the Company's underlying business performance and operating trends and the Company expects to report net income, basic and diluted earnings per ADS and income from operations on a non-GAAP basis using a consistent method on a quarterly basis going forward.

7 Days Group believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing 7 Days Group's financial performance and liquidity and when planning and forecasting future periods. Readers are cautioned not to view non-GAAP results on a stand-alone basis or as a substitute for results under GAAP, or as being comparable to results reported or forecasted by other companies, and should refer to the reconciliation of GAAP results with non-GAAP results for the periods set forth in the tables at the end of this release.

Safe Harbor Statement

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements and including, among other things, 7 Days Group's revenue guidance for the fourth quarter 2012 and business forecast for 2012, including the Company's hotel expansion plan, an increased focus on its portfolio of asset-light, profit-oriented managed hotels, its ability to offer consistent and high-quality accommodations and services at an affordable price, its ability to leverage the economies of scale and its ability to achieve strict cost controls and to deliver continued growth. These forward-looking statements are not historical facts but instead represent only the Company's belief regarding future events, many of which, by their nature, are inherently uncertain and outside of the Company's control. The Company's actual results and financial condition and other circumstances may differ, possibly materially, from the anticipated results and financial condition indicated in these forward-looking statements. In particular, the Company's operating results for any period are impacted significantly by the mix of leased-and-operated hotels and managed hotels in its chain, causing the Company's operating results to fluctuate and making them difficult to predict.

Other factors that could cause forward-looking statements to differ materially from actual future events or results include risks and uncertainties related to: uncertainties associated with factors typically affecting the lodging industry, including changes in economic conditions, adverse weather conditions, natural disasters or outbreaks of serious contagious diseases in markets where the Company has a presence; uncertainties regarding the Company's ability to respond to competitive pressures; uncertainties regarding the Company's ability to manage its expected growth; uncertainties regarding the Company's ability to continue its growth and achieve profitability; risks associated with the Company's limited operating history and historical operating losses; uncertainties regarding the Company's ability to fund its working capital needs; uncertainties regarding its ability to successfully and timely identify, secure or operate additional hotel properties. The financial information contained in this release should be read in conjunction with the consolidated financial statements and notes thereto included in the Company's 2011 Annual Report on Form 20-F filed with the SEC on April 26, 2012, which is available on the SEC's website at www.sec.gov. For a discussion of other important factors that could adversely affect the Company's business, financial condition, results of operations and prospects, see "Risk Factors" beginning on page 8 of the Company's 2011 Annual Report on Form 20-F. The Company's results of operations for the third quarter 2012 are not necessarily indicative of its operating results for any future periods. Any projections in this release are based on limited information currently available to the Company, which is subject to change. Although such projections and the factors influencing them will likely be changed, the Company will not necessarily update the information. Such information speaks only as of the date of this release.

Statement Regarding Unaudited Financial Information

The financial information set forth above is unaudited and subject to adjustments. Adjustments to the financial statements may be identified when the annual financial statements are prepared and audit work is performed for the year end audit, which could result in significant differences from this unaudited financial information.

Contacts:

Investor Contact:
Vivian Chen, Investor Relations Director
7 Days Group Holdings Limited
+86-20-8922-5858
IR@7daysinn.cn

Investor Relations (HK):
Mahmoud Siddig, Managing Director
Taylor Rafferty
Tel: +852 3196-3712
7DaysInn@taylor-rafferty.com

Investor Relations (US):
Marc Raybin, Director
Taylor Rafferty
+1 (212) 889-4350
7DaysInn@taylor-rafferty.com

-- FINANCIAL AND OPERATIONAL TABLES FOLLOW --

    7 Days Group Holdings Limited
    Unaudited Consolidated Balance Sheet Information

                                                                  Quarter Ended
                                                                  -------------
                                                                       30/Sep/11          30/Jun/12          30/Sep/12
                                                               RMB' 000           RMB' 000           RMB' 000           US$'000
                                                               --------           --------           --------           -------
     ASSETS
     Current assets:
    Cash                                                                 394,404            614,588            385,070           61,270
    Pledged bank deposits                                                  2,938                989              3,484              554
    Short-term investment                                                      -                  -                  -                -
    Accounts receivable                                                    8,289              9,983             16,870            2,684
    Prepaid rent                                                         133,295            138,537            173,112           27,545
    Other prepaid expenses and current assets                             86,103             57,017             69,433           11,048
    Hotel supplies                                                        42,655             46,141             51,904            8,259
    Amounts due from related parties                                           -                 71                 87               14
    Deferred tax assets                                                   24,799             22,177             19,144            3,046
                                                                          ------             ------             ------            -----
    Total current assets                                                 692,483            889,503            719,104          114,420
    Property and equipment, net                                        1,573,101          1,731,410          1,851,653          294,624
    Rental deposits                                                       66,130             85,012             90,731           14,437
    Land use right                                                        24,198             23,735             23,581            3,752
    Prepaid rent                                                          65,289             65,491             63,822           10,155
    Intangible assets, net                                                   842             28,323             27,272            4,339
    Goodwill                                                                 694             61,041             61,041            9,712
    Other non-current assets                                              70,000                500                  -                -
    Deferred tax assets                                                   28,507             57,086             62,615            9,963
                                                                          ------             ------             ------            -----
     Total assets                                                      2,521,244          2,942,101          2,899,819          461,402
                                                                       =========          =========          =========          =======
     LIABILITIES ANDEQUITY
     Current liabilities:
    Accounts payable                                                     216,475            225,338            247,871           39,440
    Bills payable                                                          9,463              3,295             13,182            2,097
    Short-term bank loans                                                184,993            284,301             71,000           11,297
    Accrued expenses and other payables                                  378,683            437,120            477,603           75,993
    Amounts due to related parties                                             -              2,085              1,850              294
    Income taxes payable                                                  33,367             33,763             36,947            5,879
                                                                          ------             ------             ------            -----
     Total current liabilities                                           822,981            985,902            848,453          135,000
    Long-term bank borrowings                                                  -            106,388            178,975           28,477
    Accrued lease payments                                               189,644            229,024            238,642           37,971
    Unfavorable lease contract liability                                       -              7,474              7,305            1,162
    Refundable deposits                                                   16,450             15,250             15,050            2,395
    Deferred revenue                                                       1,276                660                608               97
    Deferred rebate income                                                 6,218              6,175              5,984              952
    Borrowings from related parties                                        1,511              1,112                892              142
      Income taxes payable                                                     -              6,644              6,644            1,057
    Deferred tax liabilities                                               2,876              3,128              2,935              467
                                                                           -----              -----              -----              ---
     Total liabilities                                                 1,040,956          1,361,757          1,305,488          207,720
                                                                       =========          =========          =========          =======
     Equity:
    Ordinary shares                                                      141,070            141,113            141,133           22,456
    Treasury stock                                                             -            (13,134)           (67,137)         (10,682)
    Additional paid-in capital                                         1,615,090          1,638,440          1,638,948          260,780
    Accumulated other comprehensive income                                 3,191                656              1,136              181
    Accumulated deficit                                                 (273,567)          (163,812)          (100,203)         (15,943)
                                                                        --------           --------           --------          -------
    Total Equity attributable to 7 Days Group Holdings Limited         1,485,784          1,603,263          1,613,877          256,792
    Noncontrolling interests                                              (5,496)           (22,919)           (19,546)          (3,110)
                                                                          ------            -------            -------           ------
    Total equity                                                       1,480,288          1,580,344          1,594,331          253,682
                                                                       ---------          ---------          ---------          -------
    Total liabilities and equity                                       2,521,244          2,942,101          2,899,819          461,402
                                                                       =========          =========          =========          =======

    7 Days Group Holdings Limited
    Unaudited Consolidated Statements of Operations Information

                                                                         Quarter Ended
                                                                         -------------
                                                                       Sep 30            Jun 30            Sep 30
                                                                                   2011              2012              2012
                                                                       RMB'000           RMB'000           RMB'000           US$'000
                                                                       -------           -------           -------           -------
     Total Revenues                                                             573,990           671,080           724,252          115,238
     Leased-and-operated hotels                                                 515,972           595,589           646,330          102,840
     Managed hotels                                                              58,018            75,491            77,922           12,398
     Less: Business tax and surcharges                                          (34,021)          (38,350)          (40,854)          (6,500)
     Net revenues                                                               539,969           632,730           683,398          108,738

     Operating costs and expenses
     Hotel operating costs                                                     (426,058)         (489,262)         (517,129)         (82,282)
    Rental expenses                                                            (148,240)         (172,143)         (179,513)         (28,563)
    Staff cost                                                                  (81,835)         (102,425)         (100,887)         (16,053)
    Depreciation and amortization                                               (62,765)          (75,776)          (80,602)         (12,825)
    Hotel supplies                                                              (24,455)          (34,405)          (35,800)          (5,696)
    Utilities                                                                   (36,889)          (37,959)          (47,744)          (7,597)
    Other                                                                       (71,874)          (66,554)          (72,583)         (11,549)
     Sales and marketing expenses                                               (10,330)          (18,896)          (19,059)          (3,033)
     General and administrative expenses                                        (50,677)          (48,335)          (57,596)          (9,164)

     Total operating costs and expenses                                        (487,065)         (556,493)         (593,784)         (94,479)
                                                                               --------          --------          --------          -------
     Income from operations                                                      52,904            76,237            89,614           14,259

     Other income (expense)
     Interest income                                                              1,161             3,262             1,716              273
     Interest expense                                                            (1,969)           (6,978)           (5,221)            (831)
    Equity in income of an affiliate                                                  -                 -                 -                -
                                                                                    ---               ---               ---              ---
    Income before income taxes                                                   52,096            72,521            86,109           13,701
    Income tax expense                                                          (14,765)          (21,344)          (25,011)          (3,980)
                                                                                -------           -------           -------           ------
    Net income                                                                   37,331            51,177            61,098            9,721
    Net income attributable to noncontrolling interest                            6,940             4,390             2,511              400
                                                                                  -----             -----             -----              ---
    Net income attributable to 7 Days Group                                      44,271            55,567            63,609           10,121
    Holdings Limited ordinary shareholders


     Basic earnings per ordinary share                                             0.30              0.37              0.43             0.07
                                                                                   ====              ====              ====             ====
     Diluted earnings per ordinary share                                           0.29              0.37              0.43             0.07
                                                                                   ====              ====              ====             ====
    Net income                                                                   37,331            51,177            61,098            9,721
    Other comprehensive income (loss)
    Foreign currency translation adjustment, net of nil income tax                    -             1,131               480               76

    Comprehensive income                                                              -            52,308            61,578            9,797
    Less: comprehensive income attributable to noncontrolling interest                -            (4,390)           (2,511)            (400)
                                                                                    ---            ------            ------             ----
    Comprehensive income attributable to 7 Days Group                                 -            56,698            64,089          10, 197
    Holdings Limited ordinary shareholders


    7 Days Group Holdings Limited
    Reconciliation of GAAP and Non-GAAP Results
    EBITDA(non-GAAP)

                                                        Quarter Ended
                                                        -------------
                                                Sep 30                Jun 30                   Sep 30
                                                                2011             2012                    2012
                                                RMB'000               RMB'000          RMB'000                 US$'000
                                                -------               -------          -------                 -------
    Net income attributable
     to 7 Days Group
     Holdings Limited
     ordinary shareholders                                    44,271           55,567                  63,609          10,121
    Interest income                                           (1,161)          (3,262)                 (1,716)           (273)
    Interest expense                                           1,969            6,978                   5,221             831
    Income tax expenses                                       14,765           21,344                  25,011           3,980
    Depreciation and
     amortization                                             64,146           78,290                  83,237          13,244
                                                              ------           ------                  ------          ------
    EBITDA (non-GAAP)                                        123,990          158,917                 175,362          27,903
                                                             -------          -------                 -------          ------
    EBITDA%                                                    23.0%            25.1%                   25.7%           25.7%
    Share-based
     compensation expenses                                    12,085            5,845                   7,227           1,150
                                                              ------            -----                   -----           -----

    Adjusted EBITDA (non-
     GAAP) excluding share-
     based compensation
     expenses                                                136,075          164,762                 182,589          29,053
                                                             -------          -------                 -------          ------
    Adjusted EBITDA%                                           25.2%            26.0%                   26.7%           26.7%

    Non-GAAP net income attributable to 7 Days Group Holdings Limited ordinary shareholders

                                                                                              Quarter Ended
                                                                                              -------------
                                                                                             Sep 30           Jun 30         Sep 30
                                                                                                        2011           2012           2012
                                                                                            RMB'000          RMB'000        RMB'000        US$'000
                                                                                            -------          -------        -------        -------
    Net income attributable to 7 Days Group Holdings Limited ordinary shareholders
     (GAAP)                                                                                           44,271         55,567         63,609         10,121

    Share-based compensation expenses                                                                 12,085          5,845          7,227          1,150
                                                                                                      ------          -----          -----          -----

    Net income attributable to ordinary shareholders excluding share-based
     compensation expenses (Non GAAP net income)                                                      56,356         61,412         70,836         11,271
                                                                                                      ------         ------         ------         ------

    Earnings per share
                                                                                Quarter Ended
                                                                                -------------
                                                                         Sep 30                  Jun 30      Sep 30
                                                                                       2011          2012         2012
                                                                          RMB                     RMB          RMB     USD
                                                                          ---                     ---          ---     ---
    Basic earnings per ordinary share (GAAP)                                           0.30          0.37         0.43    0.07
    Diluted earnings per ordinary share (GAAP)                                         0.29          0.37         0.43    0.07

    Basic earnings per ordinary share(Non-GAAP), excluding share-based
     compensation expenses                                                             0.38          0.41         0.48    0.08

    Diluted earnings per ordinary share(Non-GAAP), excluding share-based
     compensation expenses                                                             0.37          0.41         0.48    0.08

    Denominator:
    Basic weighted average number of ordinary shares                            149,889,728   149,914,680 147, 769,286
    Diluted weighted average number of ordinary shares                          151,322,024   150,456,381  148,164,932
                                                                                -----------   -----------  -----------

                                                                                                  Quarter Ended
                                                                                                  -------------
                                                 30-Sep-11      30-Jun-12  30-Sep-12
                                                 RMB '000        RMB '000   RMB'000    USD'000
                                                 --------        --------   -------    -------
    Hotel operating cost
                                        GAAP Result               (426,058)  (489,262)  (517,129)       (82,282)
                                        % of Total net revenue       78.90%     77.33%     75.67%         75.67%
                                        Share-based Compensation       672        273        582             93
                                        % of Total net revenue        0.12%      0.04%      0.09%          0.09%
                                        Non-GAAP Result           (425,386)  (488,989)  (516,547)       (82,189)
                                        % of Total net revenue       78.78%     77.28%     75.58%         75.58%
                                                                    ------      -----      -----          -----

    Sales and marketing expenses
                                        GAAP Result                (10,330)   (18,896)   (19,059)        (3,033)
                                        % of Total net revenue        1.91%      2.99%      2.79%          2.79%
                                        Share-based Compensation       410        614        703            112
                                        % of Total net revenue        0.08%      0.10%      0.10%          0.10%
                                        Non-GAAP Result             (9,920)   (18,282)   (18,356)        (2,921)
                                        % of Total net revenue        1.84%      2.89%      2.69%          2.69%
                                                                     -----       ----       ----           ----

    General and administrative expenses
                                        GAAP Result                (50,677)   (48,335)   (57,596)        (9,164)
                                        % of Total net revenue        9.39%      7.64%      8.43%          8.43%
                                        Share-based Compensation    11,003      4,958      5,942            945
                                        % of Total net revenue        2.04%      0.78%      0.87%          0.87%
                                        Non-GAAP Result            (39,674)   (43,377)   (51,654)        (8,219)
                                        % of Total net revenue        7.35%      6.86%      7.56%          7.56%
                                                                     -----       ----       ----           ----

    Total operating cost and expenses
                                        GAAP Result               (487,065)  (556,493)  (593,784)       (94,479)
                                        % of Total net revenue       90.20%     87.95%     86.89%       86. 89%
                                        Share-based Compensation    12,085      5,845      7,227          1,150
                                        % of Total net revenue        2.24%      0.92%      1.06%          1.06%
                                        Non-GAAP Result           (474,980)  (550,648)  (586,557)       (93,329)
                                        % of Total net revenue       87.96%     87.03%     85.83%         85.83%
                                                                    ------      -----      -----          -----

    Income from operations
                                        GAAP Result                 52,904     76,237     89,614         14,259
                                        % of Total net revenue        9.80%     12.05%     13.11%         13.11%
                                        Share-based Compensation    12,085      5,845      7,227          1,150
                                        % of Total net revenue        2.24%      0.92%      1.06%          1.06%
                                        Non-GAAP Result             64,989     82,082     96,841         15,409
                                        % of Total net revenue       12.04%     12.97%     14.17%         14.17%
                                                                    ------      -----      -----          -----

    7 Days Group Holdings Limited
    Operating Data
                                                       As of and for
                                                     the Quarter Ended
                                                           Sep 30          Jun 30          Sep 30
                                                                     2011            2012            2012

    Hotels in operation                                               838           1,132           1,236
    Leased-and-operated hotels                                        364             435             460
    Managed hotels                                                    474             697             776

    Hotels under conversion                                           251             226             228
    Leased-and-operated hotels                                         43              50              43
    Managed hotels                                                    208             176             185

    Total hotel rooms for hotels in operation                      83,487         112,631         123,080
    Leased-and-operated hotels                                     37,458          45,701          48,380
    Managed hotels                                                 46,029          66,930          74,700

    Total hotel rooms for hotels under conversion                  24,365          21,961          21,674

    Number of cities covered for hotels in operation                  127             168             191

    Average occupancy rate                                           85.5%           84.6%           85.0%
    Leased-and-operated hotels                                       88.3%           86.8%           86.1%
    Managed hotels                                                   83.0%           83.0%           84.3%

    Average daily rate (in RMB)                                     168.4           161.7           165.6
    Leased-and-operated hotels                                      173.3           167.2           169.5
    Managed hotels                                                  163.8           157.7           163.0

    RevPAR (in RMB)                                                 143.9           136.8           140.9
    Leased-and-operated hotels                                      153.1           145.1           145.9
    Managed hotels                                                  135.9           130.9           137.5

SOURCE 7 Days Group Holdings Limited