GUANGZHOU, China, May 13, 2013 /PRNewswire/ -- 7 Days Group Holdings Limited ("7 Days Group" or the "Company") (NYSE: SVN), a leading and fast growing national economy hotel chain based in China, today announced its unaudited financial results for the first quarter 2013.

First Quarter 2013 Financial Highlights


    --  Total net revenues for the first quarter 2013 increased by 17.5%
        year-over-year to RMB640.5 million (US$103.1 million) [2].
    --  Income from operations for the first quarter 2013 was RMB13.7 million
        (US$2.2 million), compared to RMB23.3 million in the first quarter 2012.
        Non-GAAP income from operations for the quarter was RMB20.4 million
        (US$3.3 million), compared to RMB32.2 million for the same period in
        2012.
    --  EBITDA for the first quarter was RMB106.2 million (US$17.1 million), an
        increase of 0.4% year-over-year from RMB105.8 million for the same
        period in 2012. Adjusted EBITDA for the quarter was RMB112.9 million
        (US$18.2 million), a decrease of 1.5% year-over-year. EBITDA margin was
        16.6% compared to 19.4% in the same period in 2012. Adjusted EBITDA
        margin was 17.6%, compared to 21.0% in the prior year period.
    --  Net income attributable to the Company's ordinary shareholders for the
        quarter was RMB5.4 million (US$0.9 million), compared to RMB19.0 million
        for the same period in 2012. Non-GAAP net income attributable to the
        Company's ordinary shareholders for the quarter was RMB12.1 million
        (US$2.0 million), representing a year-over-year decrease of 56.4%.
    --  Basic and diluted earnings per ADS[3] were RMB0.11 (US$0.02) and RMB0.11
        (US$0.02) respectively. Non-GAAP basic and diluted earnings per ADS were
        RMB0.25 (US$0.04) and RMB0.25 (US$0.04), respectively.
    --  Net operating cash inflow was RMB76.6 million (US$12.3 million),
        compared to RMB93.8 million in the same period in 2012.



    [1]           Definition of Total transaction
                  value: total room revenue from
                  leased-and-operated hotels and
                  managed hotels. The metric is
                  highlighted as an indicator of the
                  scale and reach of 7 Days' brands.

    [2]           The Company's reporting currency is
                  Renminbi ("RMB"). The translation
                  of amounts from RMB to United
                  States Dollars is solely for the
                  convenience of the reader. RMB
                  amounts included in this press
                  release have been translated into
                  U.S. dollars at the exchange rate
                  of March 31, 2013 as set forth in
                  the H.10 statistical release of
                  the Federal Reserve Board, which
                  was US$1.00 = RMB6.2108. No
                  representation is made that RMB
                  amounts could have been, or could
                  be, converted into U.S. Dollars at
                  that rate or at any other rate on
                  March 31, 2013.

    [3]           Each ADS represents 3 of the
                  Company's ordinary shares.

First Quarter 2013 Operational Highlights


    --  Added 82 net hotels, comprising 8 net leased-and-operated hotels and 74
        net managed hotels in the first quarter 2013.
    --  As of March 31, 2013, 7 Days Group had 1,427 hotels in operation,
        consisting of 500 leased-and-operated hotels and 927 managed hotels,
        representing a total of 141,091 rooms covering 223 cities.
    --  As of March 31, 2013, there were a total of 223 hotels in the pipeline,
        including 14 leased-and-operated hotels under conversion and 209 managed
        hotels contracted but not yet opened.
    --  For the first quarter 2013, occupancy rates for leased-and-operated
        hotels, managed hotels and all hotels were 75.0%, 75.5% and 75.3%,
        respectively, compared to 79.5%, 76.3% and 77.7%, respectively, in the
        first quarter 2012. The year-over-year decrease in occupancy rates was
        primarily a result of the impact from the macro economic situation.
    --  RevPAR[4] for leased-and-operated hotels in the first quarter 2013 was
        RMB124.1, compared to RMB128.8 in the same period in 2012. RevPAR for
        managed hotels for the period was RMB117.1, compared to RMB116.0 for the
        same period in 2012.
    --  As of March 31, 2013, the number of 7 Days Club members was
        approximately 56.3 million, a 46% increase from 38.6 million as of March
        31, 2012.


    [4]           RevPAR represents revenue
                  per available room

Recent Business Developments:

Mr. Yuezhou Lin, 7 Days Group's Chief Executive Officer and Director, commented, "We are pleased to report a strong first quarter with financial results exceeding our guidance, setting a solid start for year 2013. Our outlook for the remainder of 2013 is favorable, as we have built a healthy pipeline and expect to benefit from the increasing economies of scale. We expect to maintain our fast expansion pace, therefore to solidify our market leader position in the economy hotel industry."

First Quarter 2013 Unaudited Financial Results

Gross revenues. Gross revenues for the first quarter 2013 were RMB678.1 million (US$109.2 million), representing a year-over-year increase of 17.4% from RMB577.6 million in the first quarter 2012.

Gross revenues from leased-and-operated hotels. Gross revenues from leased-and-operated hotels for the first quarter 2013 amounted to RMB596.9 million (US$96.1 million), representing a 14.9% increase from RMB519.5 million in the first quarter 2012.

Gross revenues from managed hotels. Gross revenues from managed hotels for the first quarter 2013 increased by 39.5% to RMB81.2 million (US$13.1 million) from RMB58.2 million in the same period in 2012. During the first quarter 2013, the Company opened 74 net managed hotels.

Total net revenues. Total net revenues for the first quarter 2013 totaled RMB640.5 million (US$103.1 million), representing a year-over-year increase of 17.5% from RMB545.0 million in first quarter 2012, primarily resulting from the continued growth in the number of hotels in operation.

Hotel operating costs. Hotel operating costs for the first quarter 2013 were RMB556.9 million (US$89.7 million), or 86.9% of total net revenues, compared with 85.6% of total net revenues in the first quarter 2012 and 80.5% of total net revenues in the fourth quarter 2012.

Sales and marketing expenses. Sales and marketing expenses for the first quarter 2013 were RMB16.1 million (US$2.6 million), or 2.5% of total net revenues, compared with 2.3% of total net revenues in the same period of 2012 and 4.6% in the fourth quarter 2012.

General and administrative expenses. General and administrative expenses for the first quarter 2013 were RMB53.8 million (US$8.7 million), or 8.4% of total net revenues, compared to RMB42.8 million, or 7.9% of total net revenues in the same period of 2012, and RMB52.6 million, or 7.6% of total net revenues in the fourth quarter 2012. The increase in general and administrative expenses was primarily due to the expenses associated with the going-private transaction involving the Company. The going-private related expenses incurred during the quarter were RMB11.7 million , about 1.83% of total net revenues.

Accordingly, total operating costs and expenses amounted to RMB626.8 million (US$100.9 million), representing 97.9% of total net revenues, compared to 95.7% of total net revenues in the same period of 2012 and 92.7% in the fourth quarter 2012.

Income from operations. Income from operations for the first quarter 2013 was RMB13.7 million (US$2.2 million), compared to RMB23.3 million in the first quarter 2012 and RMB51.1 million in the fourth quarter 2012. Non-GAAP income from operations was RMB20.4 million (US$3.3 million), compared to RMB32.2 million for the same period of 2012 and RMB56.3 million in the fourth quarter 2012.

EBITDA. EBITDA for the first quarter was RMB106.2 million (US$17.1 million), an increase of 0.4% year-over-year from RMB105.8 million for the same period in 2012. Adjusted EBITDA for the quarter was RMB112.9 million (US$18.2 million), representing a decrease of 1.5% year-over-year from RMB114.6 million for the same period in 2012. EBITDA margin was 16.6% compared to 19.4% in the same period in 2012. Adjusted EBITDA margin was 17.6% compared to 21.0% in the prior year period.

Interest expense. Interest expense for the first quarter 2013 was RMB4.6 million, (US$0.7 million) compared to RMB6.4 million for the same period of 2012 and RMB2.9 million in the fourth quarter 2012.

Income tax expense. Income tax expense for the first quarter 2013 was RMB7.0 million (US$1.1 million), compared to RMB7.3 million in the same period of 2012 and RMB13.8 million in the fourth quarter 2012.

Net income attributable to 7 Days Group Holdings Limited ordinary shareholders. Net income attributable to 7 Days Group Holdings Limited ordinary shareholders was RMB5.4 million (US$0.9 million) in the first quarter 2013, compared to RMB19.0 million in the first quarter 2012 and RMB37.9 million in the fourth quarter 2012.

Non-GAAP net income. Non-GAAP net income was RMB12.1 million (US$2.0 million), compared to Non-GAAP net income of RMB27.8 million for the first quarter 2012 and Non-GAAP net income of RMB43.1 million in the fourth quarter 2012.

Basic and diluted earnings per ADS. Basic and diluted earnings per ADS were RMB0.11 (US$0.02) and RMB0.11 (US$0.02), respectively, for the first quarter 2013, compared to basic and diluted earnings per ADS of RMB0.38 in the first quarter 2012 and basic and diluted earnings per ADS of RMB0.77 in the fourth quarter 2012. Non-GAAP basic and diluted earnings per ADS were RMB0.25 (US$0.04) and RMB0.25 (US$0.04), respectively, for the first quarter 2013, compared to non-GAAP basic and diluted earnings per ADS of RMB0.56 and RMB0.55, respectively, in the same period of 2012 and basic and diluted earnings per ADS of RMB0.88 and RMB0.88, respectively, in the fourth quarter2012.

Cash and pledged bank deposits. As of March 31, 2013, the Company had cash and pledged bank deposits of RMB379.2 million (US$61.1 million), representing a quarter-over-quarter decrease of 0.8% from RMB382.3 million as of December 31, 2012 and a year-over-year decrease of 19.2% from RMB469.6 million as of March 31, 2012, respectively.

Operating cash flow. Net operating cash inflow for the first quarter 2013 was RMB76.6 million (US$12.3 million), representing a decrease of 18.3% from RMB93.8 million in the first quarter 2012.

Guidance

The Company expects to generate total net revenues in the range of RMB735 million to RMB745 million in the second quarter 2013. These forecasts reflect the Company's current and preliminary view, which is subject to change.

Change in Directorship

Mr. Jeffrey Perlman, a member of the Company's board of directors, resigned as a Company director late last week. "On behalf of the Company and its board of directors, we would like to thank Mr. Perlman for his valuable contributions and service during the last two years," said Mr. Boquan He, Co-Chairman of the Company. "We wish Jeff every success in the future."

Conference Call

7 Days Group Holdings Limited senior management will host a conference call at 10:00 pm (Eastern) / 7:00 pm (Pacific) Monday, May 13, 2013, which is 10:00 am (Beijing) on Tuesday, May 14, 2013 to discuss its first quarter 2013 financial results and recent business activity. The conference call may be accessed by calling the following numbers:



    China:                               800 8190 121

    Hong Kong:                          852 2475 0994

    US Toll Free:                      1 866 519 4004

    US New York:                       1 718 354 1231

    International:                       65 6723 9381

    Passcode:                        7 Days

A live webcast of the conference call and replay will be available on the investor relations page of 7 Days Group's website at http://en.7daysinn.cn/.

A telephone replay will be available shortly after the call. The dial-in details are as follows:



    US:                                          1 855 452 5696

    International:                               61 2 8199 0299

    Conference ID number:                              57969157

About 7 Days Group Holdings Limited


7 Days Group is a leading and fast growing national economy hotel chain based in China. It converts and operates limited service economy hotels across major metropolitan areas in China under its award-winning "7 Days Inn" brand. The Company strives to offer consistent and high-quality accommodations and services primarily to the growing population of value conscious business and leisure travelers who demand affordable, clean, comfortable, convenient and safe lodging, and to respond to its guests' needs.

Use of Non-GAAP Financial Measures

To supplement 7 Days Group's unaudited financial results presented in accordance with U.S. GAAP, the Company has used the following non-GAAP measures defined as non-GAAP financial measures by the Securities and Exchange Commission (the "SEC") to report its financial results:


    --  Non-GAAP income from operations represents income from operations
        reported in accordance with GAAP, excluding share-based compensation
        expense.
    --  Non-GAAP net income represents net income reported in accordance with
        GAAP, excluding share-based compensation expense.
    --  Non-GAAP earnings per ADS represents non-GAAP net income divided by the
        number of ADS used in computing basic and diluted earnings per ADS.
    --  EBITDA represents net income reported in accordance with GAAP, adjusted
        for the effects of interest income and expense, provision for income
        taxes, depreciation and amortization.
    --  Adjusted EBITDA represents EBITDA, excluding share-based compensation
        expense.

The Company believes EBITDA is a useful financial metric to assess its operating and financial performance before the impact of investing and financing transactions, if any, and income taxes. In addition, 7 Days Group believes that EBITDA is widely used by other companies in the lodging industry and may be used by investors as a measure of its financial performance. Given the significant investments that 7 Days Group has made in the past in property and equipment, depreciation and amortization expense comprises a meaningful portion of its cost structure. 7 Days Group believes that EBITDA will provide investors with a useful tool for comparability between periods because it eliminates depreciation and amortization expense attributable to capital expenditures. The presentation of EBITDA should not be construed as an indication that the Company's future results will be unaffected by other charges and gains the Company considers to be outside the ordinary course of its business. 7 Days Group also calculates Adjusted EBITDA excluding share-based compensation expense. The Company prepares its financial statements in accordance with GAAP and, accordingly, expenses its employee share options. Since share-based compensation expenses are non-cash expenses, the Company believes excluding them from its calculation of EBITDA allows it to provide investors with a more useful tool for assessing its operating and financial performance.

The use of EBITDA and Adjusted EBITDA has certain limitations. Depreciation and amortization expense for various long-term assets, such as property and equipment, income tax expense, interest expense and interest income have been and will be incurred and are not reflected in the presentation of EBITDA. Each of these items should also be considered in the overall evaluation of its results. Additionally, EBITDA does not consider capital expenditures and other investing activities and should not be considered as a measure of the Company's liquidity. The Company compensates for these limitations by providing the relevant disclosure of its depreciation and amortization, interest expense and interest income, income tax expense, capital expenditures, share-based compensation expense and other relevant items both in its reconciliations to the GAAP financial measures and in its consolidated financial statements, all of which should be considered when evaluating the Company's performance. The terms EBITDA and Adjusted EBITDA are not defined under GAAP, and EBITDA and Adjusted EBITDA are not measures of net income, operating income, operating performance or liquidity presented in accordance with GAAP. When assessing the Company's operating and financial performance, investors should not consider this data in isolation or as a substitute for the Company's net income, operating income or any other operating performance measure that is calculated in accordance with GAAP. In addition, the Company's EBITDA and Adjusted EBITDA may not be comparable to EBITDA or Adjusted EBITDA or similarly titled measures utilized by other companies since such other companies may not calculate EBITDA and Adjusted EBITDA in the same manner as the Company does.

For reasons same to the use of EBITDA and Adjusted EBITDA described above, the Company has also reported net income, basic and diluted earnings per ADS and income (loss) from operations on a non-GAAP basis, excluding share-based compensation expenses in the relevant period. These non-GAAP operating measures are useful for understanding and assessing the Company's underlying business performance and operating trends and the Company expects to report net income, basic and diluted earnings per ADS and income from operations on a non-GAAP basis using a consistent method on a quarterly basis going forward.

7 Days Group believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing 7 Days Group's financial performance and liquidity and when planning and forecasting future periods. Readers are cautioned not to view non-GAAP results on a stand-alone basis or as a substitute for results under GAAP, or as being comparable to results reported or forecasted by other companies, and should refer to the reconciliation of GAAP results with non-GAAP results for the periods set forth in the tables at the end of this release.

Safe Harbor Statement

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements and including, among other things, 7 Days Group's revenue guidance for the second quarter 2013 and business forecast for 2013 including the expected number of hotel to be opened (including the breakdown of expected new leased-and-operated hotels and new managed hotels), Company's business strategies, its ability to offer consistent and high-quality accommodations and services at an affordable price, its ability to leverage economies of scale and its ability to achieve strict cost controls and to deliver continued growth. These forward-looking statements are not historical facts but instead represent only the Company's belief regarding future events, many of which, by their nature, are inherently uncertain and outside of the Company's control. The Company's actual results and financial condition and other circumstances may differ, possibly materially, from the anticipated results and financial condition indicated in these forward-looking statements. In particular, the Company's operating results for any period are impacted significantly by the mix of leased-and-operated hotels and managed hotels in its chain, causing the Company's operating results to fluctuate and making them difficult to predict.

Other factors that could cause forward-looking statements to differ materially from actual future events or results include risks and uncertainties related to: uncertainties associated with factors typically affecting the lodging industry, including changes in economic conditions, adverse weather conditions, natural disasters or outbreaks of serious contagious diseases in markets where the Company has a presence; uncertainties regarding the Company's ability to respond to competitive pressures; uncertainties regarding the Company's ability to manage its expected growth; uncertainties regarding the Company's ability to continue its growth and achieve profitability; risks associated with the Company's limited operating history and historical operating losses; uncertainties regarding the Company's ability to fund its working capital needs; uncertainties regarding its ability to successfully and timely identify, secure or operate additional hotel properties. The financial information contained in this release should be read in conjunction with the consolidated financial statements and notes thereto included in the Company's 2012 Annual Report on Form 20-F filed with the SEC on April 10, 2013, which is available on the SEC's website at www.sec.gov. For a discussion of other important factors that could adversely affect the Company's business, financial condition, results of operations and prospects, see "Risk Factors" beginning on page 17 of the Company's 2012 Annual Report on Form 20-F. The Company's results of operations for the first quarter 2013 are not necessarily indicative of its operating results for any future periods. Any projections in this release are based on limited information currently available to the Company, which is subject to change. Although such projections and the factors influencing them will likely be changed, the Company will not necessarily update the information. Such information speaks only as of the date of this release.

Statement Regarding Unaudited Financial Information

The financial information set forth above is unaudited and subject to adjustments. Adjustments to the financial statements may be identified when the annual financial statements are prepared and audit work is performed for the year end audit, which could result in significant differences from this unaudited financial information.

Contacts:

Investor Contact:
Vivian Chen, Investor Relations Director
7 Days Group Holdings Limited
+86-20-8922-5858
IR@7daysinn.cn

Investor Relations (US):
Mahmoud Siddig, Managing Director
Taylor Rafferty
Tel: +1 (212) 889-4350
7DaysInn@taylor-rafferty.com

Investor Relations (HK):
Candy Cheung, Senior Consultant
Taylor Rafferty
+852 3196 3712
7DaysInn@taylor-rafferty.com

-- FINANCIAL AND OPERATIONAL TABLES FOLLOW --





    7 Days Group Holdings Limited
    Consolidated balance sheet information


                                                                  Quarter Ended
                                                                  -------------

                                                                             31/Mar/12          31/Dec/12          31/Mar/13

                                                              RMB' 000                  RMB' 000           RMB' 000           US$'000
                                                              --------                  --------           --------           -------

    ASSETS

    Current assets:

    Cash                                                                       466,556            378,809            375,321           60,430

    Pledged bank deposits                                                        3,054              3,443              3,897              627

    Short-term investment                                                       60,000                  -                  -                -

    Accounts receivable                                                          6,758             17,015             13,919            2,241

    Prepaid rent                                                               158,746            171,370            176,589           28,433

    Other prepaid expenses and current assets                                   56,059             77,608             77,399           12,462

    Hotel supplies                                                              46,826             56,591             46,204            7,439

    Amounts due from related parties                                                71                 87                 15                2

    Deferred tax assets                                                         19,978             26,222             26,406            4,252
                                                                                ------             ------             ------            -----

      Total current assets                                                     818,048            731,145            719,750          115,886
                                                                               -------            -------            -------          -------

    Property and equipment, net                                              1,679,664          1,970,763          1,927,978          310,423

    Rental deposits                                                             79,091             90,824             93,618           15,073

    Land use right                                                              23,889             23,426             23,272            3,747

    Prepaid rent                                                                63,268             71,088             68,328           11,001

    Intangible assets, net                                                      29,374             26,221             25,170            4,053

    Goodwill                                                                    61,041             61,041             61,041            9,828

    Other non-current assets                                                       500                  -                  -                -

    Deferred tax assets                                                         53,287             62,513             63,518           10,227
                                                                                ------             ------             ------           ------

      Total assets                                                           2,808,162          3,037,021          2,982,675          480,238
                                                                             =========          =========          =========          =======

    LIABILITIES AND EQUITY

    Current liabilities:

    Accounts payable                                                           208,758            300,240            230,034           37,038

    Bills payable                                                               10,177             11,475             12,990            2,092

    Short-term bank borrowings                                                 342,993            130,015            187,377           30,170

    Accrued expenses and other payables                                        403,048            511,800            471,170           75,863

    Amounts due to related parties                                               1,793              2,601              3,204              516

    Income taxes payable                                                        19,694             25,617             21,858            3,519
                                                                                ------             ------             ------            -----

      Total current liabilities                                                986,463            981,748            926,633          149,198

    Long-term bank borrowings                                                   26,930            121,381             97,329           15,671

    Accrued lease payment                                                      218,184            256,472            263,404           42,411

    Unfavorable lease contract liability                                         7,643              7,136              6,967            1,122

    Refundable deposits                                                         15,250             14,850             15,750            2,536

    Deferred revenue                                                               748                  -                  -                -

    Deferred rebate income                                                       6,350              5,727              6,916            1,114

    Borrowings from related parties                                              1,238                752                  -                -

    Income taxes payable                                                         6,644              3,317              3,317              534

    Deferred tax liabilities                                                     3,039              7,527              6,977            1,123
                                                                                 -----              -----              -----            -----

      Total liabilities                                                      1,272,489          1,398,910          1,327,293          213,709
                                                                             =========          =========          =========          =======

    Equity:

    Ordinary shares                                                            141,097            141,317            141,610           22,801

    Treasury stock                                                                   -            (67,137)           (67,137)         (10,810)

    Additional paid-in capital                                               1,632,426          1,649,880          1,664,124          267,940

    Accumulated other comprehensive income                                        (475)              (721)              (941)            (152)

    Accumulated deficit                                                       (219,379)           (62,303)           (56,859)          (9,158)

    Total 7 Days Group Holdings Limited share holders' equity                1,553,669          1,661,036          1,680,797          270,621

    Non-controlling interests                                                  (17,996)           (22,925)           (25,415)          (4,092)
                                                                               -------            -------            -------           ------

    Total equity                                                             1,535,673          1,638,111          1,655,382          266,529
                                                                             ---------          ---------          ---------          -------

    Total liabilities and equity                                             2,808,162          3,037,021          2,982,675          480,238
                                                                             =========          =========          =========          =======








    7 Days Group Holdings Limited

    Unaudited Consolidated Statements of Comprehensive Income



                                                               Quarter Ended

                                                              Mar 31            Dec 31            Mar 31

                                                                          2012              2012              2013

                                                              RMB'000           RMB'000           RMB'000           US$'000

     Total Revenues                                                    577,639           736,385           678,110           109,182

     Leased-and-operated hotels                                        519,459           648,427           596,929            96,111

     Managed hotels                                                     58,180            87,958            81,181            13,071

     Less: Business tax and surcharges                                 (32,612)          (40,355)          (37,570)           (6,049)

     Net revenues                                                      545,027           696,030           640,540           103,133


     Operating costs and expenses

     Hotel operating costs                                            (466,480)         (560,637)         (556,912)          (89,668)

    Rental expenses                                                   (165,391)         (190,645)         (192,826)          (31,047)

    Staff cost                                                         (89,142)         (114,169)         (116,089)          (18,691)

    Depreciation and amortization                                      (73,021)          (84,790)          (87,435)          (14,078)

    Hotel supplies                                                     (24,468)          (40,439)          (34,268)           (5,517)

    Utilities                                                          (57,773)          (46,554)          (60,954)           (9,814)

    Other                                                              (56,685)          (84,040)          (65,340)          (10,521)

     Sales and marketing expenses                                      (12,459)          (31,702)          (16,097)           (2,592)

     General and administrative expenses                               (42,785)          (52,555)          (53,806)           (8,663)


     Total operating costs and expenses                               (521,724)         (644,894)         (626,815)         (100,923)

     Income from operations                                             23,303            51,136            13,725             2,210


     Other income (expenses)

     Interest income                                                     2,109               800             1,099               177

     Interest expense                                                   (6,385)           (2,875)           (4,591)             (739)

    Income before income tax                                            19,027            49,061            10,233             1,648

       Income tax expenses                                              (7,341)          (13,844)           (7,043)           (1,134)

     Net income                                                         11,686            35,217             3,190               514

     Net income attributable to non-controlling interest                 7,283             2,683             2,254               363

     Net income attributable to 7 Days Group                            18,969            37,900             5,444               877
            Holdings Limited ordinary shareholders


     Basic earnings per ordinary share                                    0.13              0.26              0.04              0.01

     Diluted earnings per ordinary share                                  0.13              0.26              0.04              0.01


     Other Comprehensive loss

      Foreign currency transaction adjustment, net of nil tax             (805)           (1,857)             (220)              (35)


     Comprehensive income                                               10,881            33,360             2,970               479

      Less: Comprehensive income attributable to                        (7,283)           (2,683)           (2,254)             (363)
         noncontrolling interest

     Comprehensive income attributable to 7 Days                        18,164            36,043             5,224               842
         Group Holdings Limited ordinary shareholders




    7 Days Group Holdings Limited

    Reconciliation of GAAP and Non-GAAP Results



    EBITDA(non-GAAP)

                                                   Quarter Ended
                                                   -------------

                                                 Mar 31            Dec 31           Mar 31

                                                             2012             2012             2013

                                                 RMB'000           RMB'000          RMB'000          US$'000
                                                 -------           -------          -------          -------

    Net income attributable to 7 Days Group
     Holdings Limited ordinary shareholders                18,969           37,900            5,444             877

    Interest income                                        (2,109)            (800)          (1,099)           (177)

    Interest expense                                        6,385            2,875            4,591             739

    Income tax expenses                                     7,341           13,844            7,043           1,134

    Depreciation and amortization                          75,170           87,429           90,226          14,527
                                                           ------           ------           ------          ------

    EBITDA (non-GAAP)                                     105,756          141,248          106,205          17,100
                                                          -------          -------          -------          ------

    EBITDA%                                                 19.4%            20.3%            16.6%           16.6%

    Share-based compensation expenses                       8,868            5,187            6,682           1,076
                                                            -----            -----            -----           -----


    Adjusted EBITDA (non- GAAP) excluding share-
     based compensation expenses                          114,624          146,435          112,887          18,176
                                                          -------          -------          -------          ------

    Adjusted EBITDA%                                        21.0%            21.0%            17.6%           17.6%



    Non-GAAP net income attributable to 7 Days Group Holdings Limited ordinary shareholders

                                                                                               Quarter Ended
                                                                                               -------------

                                                                                             Mar 31           Dec 31         Mar 31

                                                                                                        2012           2012           2013

                                                                                            RMB'000          RMB'000        RMB'000        US$'000
                                                                                            -------          -------        -------        -------

    Net income attributable to 7 Days Group Holdings Limited ordinary
     shareholders (GAAP)                                                                              18,969         37,900          5,444           877


    Share-based compensation expenses                                                                  8,868          5,187          6,682         1,076
                                                                                                       -----          -----          -----         -----


    Net income attributable to ordinary shareholders excluding share-based
     compensation expenses (Non GAAP net income)                                                      27,837         43,087         12,126         1,953
                                                                                                      ------         ------         ------         -----




    Earnings per share

                                                                         Quarter Ended
                                                                         -------------

                                                                            Mar 31                    Dec 31      Mar 31

                                                                                              2012        2012        2013

                                                                              RMB                      RMB         RMB     USD
                                                                              ---                      ---         ---     ---

    Basic earnings per ordinary share (GAAP)                                                  0.13        0.26        0.04 0.01

    Diluted earnings per ordinary share (GAAP)                                                0.13        0.26        0.04 0.01


    Basic earnings per ordinary share(Non-GAAP), excluding share-based
     compensation expenses                                                                    0.19        0.29        0.08 0.01


    Diluted earnings per ordinary share(Non-GAAP), excluding share-based
     compensation expenses                                                                    0.18        0.29        0.08 0.01


    Denominator:

    Basic weighted average number of ordinary shares                                   149,942,510 146,813,397 147,035,958

    Diluted weighted average number of ordinary shares                                 151,299,954 147,384,945 147,923,520
                                                                                       ----------- ----------- -----------


                                                                                                    Quarter Ended
                                                                                                    -------------

                                                31-Mar-12        31-Dec-12   31-Mar-13

                                                 RMB '000         RMB '000    RMB'000    USD'000
                                                 --------         --------    -------    -------

    Hotel operating cost

                                        GAAP Result                (466,480)   (560,637)  (556,912)       (89,668)

                                        % of Total net revenue        85.59%      80.55%     86.94%         86.94%

                                        Share-based Compensation        555         313        400             64

                                        % of Total net revenue         0.10%       0.04%      0.06%          0.06%

                                        Non-GAAP Result            (465,925)   (560,324)  (556,512)       (89,604)

                                        % of Total net revenue        85.49%      80.50%     86.88%         86.88%
                                                                     ------       -----      -----          -----


    Sales and marketing expenses

                                        GAAP Result                 (12,459)    (31,702)   (16,097)        (2,592)

                                        % of Total net revenue         2.29%       4.55%      2.51%          2.51%

                                        Share-based Compensation        586         578        623            100

                                        % of Total net revenue         0.11%       0.08%      0.10%          0.10%

                                        Non-GAAP Result             (11,873)    (31,124)   (15,474)        (2,492)

                                        % of Total net revenue         2.18%       4.47%      2.42%          2.42%
                                                                      -----        ----       ----           ----


    General and administrative expenses

                                        GAAP Result                 (42,785)    (52,555)   (53,806)        (8,663)

                                        % of Total net revenue         7.85%       7.55%      8.40%          8.40%

                                        Share-based Compensation      7,727       4,296      5,659            911

                                        % of Total net revenue         1.42%       0.62%      0.88%          0.88%

                                        Non-GAAP Result             (35,058)    (48,259)   (48,147)        (7,752)

                                        % of Total net revenue         6.43%       6.93%      7.52%          7.52%
                                                                      -----        ----       ----           ----


    Total operating cost and expenses

                                        GAAP Result                (521,724)   (644,894)  (626,815)      (100,923)

                                        % of Total net revenue        95.72%      92.65%     97.86%         97.86%

                                        Share-based Compensation      8,868       5,187      6,682          1,076

                                        % of Total net revenue         1.63%       0.75%      1.04%          1.04%

                                        Non-GAAP Result            (512,856)   (639,707)  (620,133)       (99,847)

                                        % of Total net revenue        94.10%      91.91%     96.81%         96.81%
                                                                     ------       -----      -----          -----


    Income from operations

                                        GAAP Result                  23,303      51,136     13,725          2,210

                                        % of Total net revenue         4.28%       7.35%      2.14%          2.14%

                                        Share-based Compensation      8,868       5,187      6,682          1,076

                                        % of Total net revenue         1.63%       0.75%      1.04%          1.04%

                                        Non-GAAP Result              32,171      56,323     20,407          3,286

                                        % of Total net revenue         5.90%       8.09%      3.19%          3.19%
                                                                      -----        ----       ----           ----



    7 Days Group Holdings Limited

    Operating Data



                                                       As of and for

                                                     the Quarter Ended

                                                          Mar 31            Dec 31          Mar 31

                                                                      2012            2012            2013


    Hotels in operation                                              1,044           1,345           1,427

    Leased-and-operated hotels                                         417             492             500

    Managed hotels                                                     627             853             927


    Hotels under conversion                                            189             223             223

    Leased-and-operated hotels                                          30              21              14

    Managed hotels                                                     159             202             209


    Total hotel rooms for hotels in operation                      104,191         133,497         141,091

    Leased-and-operated hotels                                      43,800          51,725          52,691

    Managed hotels                                                  60,391          81,772          88,400


    Total hotel rooms for hotels under conversion                   18,542          20,368          19,733


    Number of cities covered for hotels in operation                   162             208             223


    Average occupancy rate                                            77.7%           78.1%           75.3%

    Leased-and-operated hotels                                        79.5%           79.2%           75.0%

    Managed hotels                                                    76.3%           77.4%           75.5%


    Average daily rate (in RMB)                                      156.4           161.8           159.1

    Leased-and-operated hotels                                       161.9           168.5           165.5

    Managed hotels                                                   152.1           157.4           155.2


    RevPAR (in RMB)                                                  121.5           126.4           119.7

    Leased-and-operated hotels                                       128.8           133.4           124.1

    Managed hotels                                                   116.0           121.9           117.1

SOURCE 7 Days Group Holdings Limited