A. H. Belo Corporation : CINSAY and DMNmedia Partner to Deliver Social Video eCommerce Solutions to Dallas-Fort Worth Businesses
05/31/2012| 07:35am US/Eastern
DALLAS, May 31, 2012 /PRNewswire/ -- DMNmedia, the marketing solutions group of The Dallas Morning News, Inc., and Cinsay announced today that they have entered into a partnership in which DMNmedia will resell Cinsay's proprietary, patent-pending and managed Smart Store(TM) platform to businesses in the Dallas-Fort Worth area.
Cinsay's social video commerce platform allows businesses to create 'SMART STORES' that can be shared and posted anywhere around the web and onto most HTML5 mobile devices. Beyond commerce and the ability to clear transactions directly inside the Store, the Cinsay SaaS-based technology also includes lead generation support as well as a donations component for political campaigns and non-profits.
"We are tremendously excited to be a partner with DMNmedia, helping them bring a new range of options in ecommerce to their clients," said Christian Briggs, CEO and founder of Cinsay. "Recent reports have shown video to increase conversions by as much as 144% over traditional ecommerce, and the ability to insert the Smart Store into web pages, mobile, blogs, and social media networks makes Cinsay a game changer," Briggs added.
The Smart Store and associated content management system appear to consumers as a traditional video player with sharing features, sizing, and player controls. When users interact or mouse over the Store, a variety of related videos, pictures or offers appear along with action buttons that allow purchase, donation, or information requests to be executed directly inside the player. Merchants can easily create an account and set up an online, media-rich store that can be shared across nearly any web and mobile platform within minutes. Content can be embedded into social sites like Facebook(TM), LinkedIn(TM), and Twitter(TM) with the potential to be shared. Once shared across multiple sites, the Smart Store can be updated with new content, pricing and video at any time. Those changes are instantly published across all the locations, wherever the Store is featured.
"Offering the Cinsay Smart Store is a perfect complement to the array of marketing products and services we provide to our clients," said Grant Moise, Vice President/Digital with DMNmedia. "The ability to drive higher conversion rates, improved sales lift and lower marketing costs through viewer sharing will be valuable benefits to advertisers in the Dallas-Fort Worth market."
About Cinsay, Inc.
Cinsay has created a next generation eCommerce, viewer interactive, video-based platform for any size businesses. Cinsay's SaaS based technology enables anyone to sell products, capture donations, and generate leads all inside the patented Smart Store. Cinsay also manages end-to-end social media and blogger campaigns through its ten million plus blogger network. Customers are offered a complete turnkey business via merchant account services as well as an exclusive on-demand solution featuring dozens of personal, brandable products like t-shirts, caps, mugs and iPhone covers. Self-managed and managed customers benefit from Cinsay's in-depth reporting tools and real-time statistical data. Cinsay's embeddable platform is compatible with web and mobile HTML5 devices and is highly scalable via its enterprise-level hosting and distribution network. www.cinsay.com
About The Dallas Morning News and DMNmedia
Established in 1885, The Dallas Morning News (dallasnews.com) is Texas' leading newspaper and the flagship newspaper subsidiary of A. H. Belo Corporation. It has received nine Pulitzer Prizes since 1986, as well as numerous other industry awards recognizing the quality of its investigative and feature journalism, design and photojournalism. Its portfolio of print and digital products reaches an average daily audience of more than 1.1 million people and includes online news and information sites; iPhone, Android and iPad apps; Al Dia (www.aldiatx.com), the leading Spanish-language daily in North Texas; neighborsgo (neighborsgo.com), a consumer-generated community news outlet; and Briefing, the free, home-delivered quick-read.
To advertisers, the portfolio of products is represented by DMNmedia (www.DMNmedia.com), the marketing solutions group of The Dallas Morning News, Inc.
About A. H. Belo Corporation
A. H. Belo Corporation (NYSE: AHC), headquartered in Dallas, Texas, is a distinguished newspaper publishing and local news and information company that owns and operates four daily newspapers and related websites. A. H. Belo publishes The Dallas Morning News, Texas' leading newspaper and winner of nine Pulitzer Prizes; The Providence Journal, the oldest continuously-published daily newspaper in the United States and winner of four Pulitzer Prizes; The Press-Enterprise (Riverside, CA), serving the Inland Southern California region and winner of one Pulitzer Prize; and the Denton Record-Chronicle. The Company publishes niche publications targeting specific audiences, and its investments and/or partnerships include Classified Ventures, owner of Cars.com, and the Yahoo! Newspaper Consortium. A. H. Belo also owns and operates commercial printing, distribution and direct mail service businesses. Additional information is available at www.ahbelo.com or by contacting David A. Gross, Vice President/Investor Relations and Strategic Analysis, at 214-977-4810.
Statements in this communication concerning A. H. Belo Corporation's (the "Company's") business outlook or future economic performance, anticipated profitability, revenues, expenses, dividends, capital expenditures, investments, impairments, pension plan contributions, real estate sales, future financings, and other financial and non-financial items that are not historical facts, are "forward-looking statements" as the term is defined under applicable federal securities laws. Forward-looking statements are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those statements.
Such risks, uncertainties and factors include, but are not limited to, changes in capital market conditions and prospects, and other factors such as changes in advertising demand and newsprint prices; newspaper circulation trends and other circulation matters, including changes in readership methods, patterns and demography, and audits and related actions by the Audit Bureau of Circulations; challenges implementing increased subscription pricing and new pricing structures; challenges in achieving expense reduction goals, and on schedule, and the resulting potential effects on operations; technological changes; development of Internet commerce; industry cycles; changes in pricing or other actions by existing and new competitors and suppliers; labor relations; regulatory, tax and legal changes; adoption of new accounting standards or changes in existing accounting standards by the Financial Accounting Standards Board or other accounting standard-setting bodies or authorities; the effects of Company acquisitions, dispositions, co-owned ventures, and investments; pension plan matters; general economic conditions and changes in interest rates; significant armed conflict; and other factors beyond our control, as well as other risks described in the Company's Annual Report on Form 10-K for the year ended December 31, 2011, and other public disclosures and filings with the Securities and Exchange Commission.