Acco Brands Corp : New Kensington(R) Accessories Designed for Consumer Lifestyles, Computing Needs
06/12/2007| 07:03am US/Eastern

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Kensington Computer Products Group, a worldwide leader in mobile
computing accessories, today announced 26 new products that reflect the
company's ?Smart
Made Simple? product design philosophy.
Available for the upcoming back-to-school buying season, the new
products are intuitive and easy-to-use, yet they also offer leading
functionality and intelligent features. Included are six additions to
the company's award-winning line of notebook
mice and desktop sets; four new notebook power adapters; 11 USB Power
Tips; and five locks for notebooks, projectors and flat panel monitors.
Focusing on the Consumer and
Back-to-School Shopper
?Our goal is to provide the right products,
uniquely designed, at the right time,? said
Tom Russo, Vice President Sales and Marketing, Kensington. ?We
are announcing 26 products in three different categories in order to
satisfy consumers' growing and evolving
computing accessories needs.? Russo
explained, ?First of all, consumers want
simplicity, when both buying and using these products. In addition,
because consumers work in a variety of environments, they also want
computing accessories that work the way they do and which help them
better enjoy their mobile lifestyles.?
Kensington's new product development efforts
are based on extensive consumer research designed to provide a
comprehensive understanding of target users and their needs and
behaviors. ?Kensington's
findings are consistent with studies conducted by the Consumer
Electronics Association,? Russo said. ?User
lifestyle is increasingly important as technology companies become, in
effect, industrial design companies. Both markets and products are being
differentiated on the basis of consumer lifestyle.?
Driving Kensington's new product
introductions is the year-over-year growth of notebook sales, which now
exceed those of desktop computers. According to leading analysts,
projected growth for notebooks in 2007 is 30%, with sales reaching 106
million units worldwide. Year-over-year growth in 2006 was about 25%. ?Consistent
with the growth of the notebook category, our ongoing consumer research
shows continued growth in both awareness and market acceptance of
notebook accessories,? said Russo. ?Even
more significant is that consumers are savvier than ever before. They
want computer accessories that look great and perform flawlessly. In
other words, they want both style and functionality.?
Notebook Mice, Desktop Set for the
Modern, Mobile Lifestyle
Expanding its line of award-winning ?Control
it? products, Kensington is announcing five
new mice and a new desktop set. The mice and the desktop set are part of
the company's new Ci Lifestyle Collection, a
line of thin, space-saving computer accessories designed to fit consumers'
lifestyles and computing environments while also providing unique
functionality.
The Kensington Ci Lifestyle Collection includes the Kensington Ci70
Wireless Desktop Set (SKU K64391US), Kensington Ci70 Wireless Mouse (SKU
K72276US), Kensington Ci70LE Wireless Mouse (SKU K72275US), Kensington
Ci75m Wireless Notebook Mouse (SKUs K72278US and K72288US), and
Kensington Ci85m QuickStart Wireless Notebook Mouse (SKU K72287US). They
offer a sleek, modern, low-profile design that is attractive and also
saves space in the user's home workspace and
travel bag. A palette of color options and a keyboard that becomes a
photo frame provide opportunities for the expression of personal style.
Suggested retail prices range from $34.99 to $79.99.
New Power Adapters, Tips: Easier to
Select, Set Up and Power Up
Expanding its popular ?Power it?
line of adapters for notebook computers and mobile devices, Kensington
is also introducing three new notebook adapters and a cigarette lighter
adapter that can be used with leading mobile devices. With design driven
by consumer research, the new adapters are simple to use, portable,
compatible and reliable. They feature easy-to-decipher packaging and
color-coded notebook tips based on brand, not model, to facilitate
selection and set-up.
The Kensington power adapters include the Kensington Wall/Auto/Air
Notebook Power Adapter with USB Power Port (SKU K33403US), Kensington
Wall Notebook Power Adapter with USB Power Port (SKU K33402US),
Kensington Wall Notebook Power Adapter (SKU K33404US), and Kensington
Auto Power Adapter with USB Power Port (SKU K33418US). Suggested retail
prices range from $9.99 to $139.99.
Kensington is also announcing 11 USB Power Tips for powering and
charging top-selling mobile and smartphones and MP3 players, including
the iPod®. The Kensington USB Power Tip packs
support five leading brands of mobile phones; PDAs/smartphones, such as
Blackberry® and Palm®;
media players, including iPod and Creative®
MP3/media players; and Sony® and Nintendo®
games. Suggested retail price: $14.99.
New Locks from the World's
#1 Provider
Kensington, the industry's physical security
expert, is announcing three new ComboSaver®
locks designed to offer convenient notebook protection in a variety of
environments. The innovative ComboSaver Combination Portable Notebook
Lock features a self-coiling cable, similar to a bicycle lock. This
makes the lock easy to carry in a backpack, for example. Designed to
offer the strongest theft deterrence, the new ComboSaver Combination
Notebook Lock Ultra offers a thicker, carbon-tempered steel cable and
patented T-bar locking mechanism for ultimate protection. Finally, the
ComboSaver Combination Notebook Lock is a safe solution for most
notebook users. With its aircraft-grade steel cable, it provides
reliable protection.
The Kensington notebook locks include the Kensington ComboSaver
Combination Portable Notebook Lock (SKU K64515USA), Kensington
ComboSaver Combination Notebook Lock (SKU K64517US), and Kensington
ComboSaver Combination Notebook Lock Ultra (SKU K64516US). Suggested
retail prices range from $24.99 to $39.99.
In addition, as an extension of Kensington's
leadership in the notebook security market, the company is also
announcing locks designed specifically to secure projectors and flat
panel monitors. Both the new Kensington MicroSaver®
Lock for Projectors (SKU K64530US) and the new Kensington MicroSaver
Lock for Flat Panel Monitors (SKU K64529US) are available from select
Kensington distributors with a suggested retail price of $44.99.
Product Availability
The new Kensington products ? mice, desktop
set, power adapters, USB Power Tip packs and security products ?
will be available starting in June 2007 at various resellers, including
Amazon.com, Apple stores, Best Buy, CDW, Circuit City, CompUSA, Dell and
online at Kensington.com.
For additional information on the new and existing line of Kensington
products, please visit kensington.com.
Kensington
Smart Made Simple (www.kensington.com)
When you think mobile computing accessories, think Kensington. We put
innovation, creativity and reliability into every product we make, from
mobile power to notebook security to iPod®
accessories. Wherever technology takes you, go with Kensington
solutions, a worldwide leader in mobile computing. Kensington Computer
Products Group, headquartered in Redwood Shores, California, is the
technology division of ACCO Brands (NYSE:ABD), a world leader in branded
office products, with annual revenues of nearly $2 billion and products
marketed in more than 100 countries across the globe. For more
information visit the Kensington web site at kensington.com or call
toll-free 1-800-235-6708.
Kensington, MicroSaver and ComboSaver are registered trademarks of ACCO
Brands. iPod is a registered trademark of Apple, Inc., registered in the
US and other countries. All other registered and unregistered trademarks
are the property of their respective owners.
©2007 Kensington Computer Products Group, a
division of ACCO Brands. All rights reserved.
Connecting Point Communications
Tanya Jeffers, 415-897-0999 (direct)
Mobile:
415-720-6456
tjeffers@cpcomm.com
Jonathan
Lai, 415-442-4038 (direct)
jlai@cpcomm.com
© Business Wire 2007
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