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Business Summary
Provides direct selling platforms through television and the Internet

Acorn International, Inc. engages in developing, advertising, and selling consumer products.

The company operates through the Direct Sales and Distribution Sales segments.

The Direct Sales segment sells products through television and non-television direct sales platforms such as third party banks, outbound calls, catalogs, and internet.

The Distribution Sales segment sells products to distributors at discounted prices.

Its products include cellular phones, consumer electronic products, electronic learning devices, and health and wellness items.

The company was founded by Robert W. Roche and Dongjie Yang in 1998 and is headquartered in Shanghai, China.

Number of employees : 1 763 persons.
Sales per Businesses
20122013Delta
USD (in Million)%USD (in Million)%
Other Products90.0637.1%9.725.3% -827.04%
Cellphones64.7126.7%25.9514% -149.32%
Electronic Learning41.3417%40.9522.1% -0.96%
Collectible Products20.438.4%29.6816% +31.17%
Beauty & Health Produ17.787.3%10.115.5% -75.86%
Consumer Electronics8.493.5%0.8090.4% -949.76%
Autocare Products0.4520.2%---
Sales Taxes-0.706-0.3%---
Fitness products--38.4720.8%-
Kitchen and household--27.0414.6%-
Cosmetics--2.311.3%-
Others---0.115-0.1%-
Sales per Regions
20122013Delta
USD (in Million)%USD (in Million)%
PRC242.55100%184.92100% -31.17%
Managers
NameAgeSinceTitle
Dongjie Yang461998Chief Executive Officer & Director
Peng Lu, PhD582012President
Robert W. Roche501998Chairman
Gao Weiji412012VP, Chief Financial & Accounting Officer
Andy Y. Yan56-Director
Jing Wang492011Independent Director
William Liang, MBA56-Independent Director
Jun Ye, MBA38-Independent Director
Chen Yue Ho MBA, CPA54-Independent Director
Xiaogang Wang, MBA50-Director
Shareholders
NameShares%
Neon Liberty Capital Management LLC 212,1370.77%
Renaissance Technologies LLC 168,2020.61%
Merrill Lynch, Pierce, Fenner & Smith, Inc. 22,0000.080%
Morgan Stanley Smith Barney LLC 2,0000.0073%
UBS Securities LLC 1,6360.0059%
Tower Research Capital LLC 4000.0015%
The California Public Employees Retirement System 00.0000%
RBC Dominion Securities, Inc. 130.0000%
Sector
Consumer Cyclicals
Retailers
 Other Specialty Retailers
  Computer & Electronics Retailers
   Mobile Phone Retailers
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Company contact information
Acorn International, Inc.
18/F, 20th Building
No. 487 Tianlin Road
Shanghai 200233

Phone : +86.21.5151.8888
Fax : +86.21.6432.0096
Web : www.chinadrtv.com
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