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Business Summary
Provides direct selling platforms through television and the Internet

Acorn International, Inc. engages in developing, advertising, and selling consumer products.

The company operates through the Direct Sales and Distribution Sales segments.

The Direct Sales segment sells products through television and non-television direct sales platforms such as third party banks, outbound calls, catalogs, and internet.

The Distribution Sales segment sells products to distributors at discounted prices.

Its products include cellular phones, consumer electronic products, electronic learning devices, and health and wellness items.

The company was founded by Robert W. Roche and Dongjie Yang in 1998 and is headquartered in Shanghai, China.

Number of employees : 1 763 persons.
Sales per Businesses
20122013Delta
USD (in Million)%USD (in Million)%
Mobile Phones64.7126.7%25.9514% -149.32%
Fitness Products62.6225.8%38.4720.8% -62.79%
Electronic Learning Products41.3417%40.9522.1% -0.96%
Other Products27.4411.3%9.725.3% -182.44%
Collectible Products20.438.4%29.6816% +31.17%
Health Products10.694.4%10.115.5% -5.75%
Consumer Electronics Products8.493.5%0.8090.4% -949.76%
Cosmetics Products7.092.9%2.311.3% -206.37%
Auto Products0.4520.2%---
Unallocated and Other-0.706-0.3%---
Kitchen and Household--27.0414.6%-
Other---0.115-0.1%-
Sales per Regions
20122013Delta
USD (in Million)%USD (in Million)%
China242.55100%184.92100% -31.17%
Managers
NameAgeSinceTitle
Dongjie Yang471998Executive Chairman & Chief Executive Officer
Peng Lu, PhD592012President
Gao Weiji422012VP, Chief Financial & Accounting Officer
Robert W. Roche501998Director
Andrew Y. Yan57-Director
William Liang, MBA57-Independent Director
Jun Ye, MBA39-Independent Director
Chen Yue Ho MBA, CPA55-Independent Director
Xiaogang Wang, MBA51-Director
Cosimo Borrelli472015Director
Shareholders
NameShares%
Neon Liberty Capital Management LLC 248,363 0.90%
Renaissance Technologies LLC 167,302 0.61%
KCG Americas LLC 17,833 0.065%
Merrill Lynch, Pierce, Fenner & Smith, Inc. 16,414 0.060%
Morgan Stanley Smith Barney LLC 2,000 0.0073%
UBS Securities LLC 721 0.0026%
Tower Research Capital LLC 0 -
RBC Dominion Securities, Inc. 13 -
Columbia Management Investment Advisers LLC 0 -
Sector
Consumer Cyclicals
Retailers
 Other Specialty Retailers
  Computer & Electronics Retailers
   Mobile Phone Retailers
Advertisement
Sector Computer & Electronics Retailers
Growth (Revenue) Profitability
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Company contact information
Acorn International, Inc.
18/F, 20th Building
No. 487 Tianlin Road
Shanghai 200233

Phone : +86.21.5151.8888
Fax : +86.21.6432.0096
Web : www.chinadrtv.com
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