Portal Masters can show their love for trapping and playing as villains in Skylanders Trap Team via the #TrapAndPlaySweeps photo and video sharing sweepstakes starting today. Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), recently announced that for the first time a full Skylanders® game is compatible with the latest iPad®, Kindle Fire and Android tablets, and now Skylanders Trap Team starter packs are available at Apple® retail stores nationwide and the Apple Online Store (www.apple.com), making it easier for fans to experience the magic of Skylands on iPad.

Skylanders Trap Team Starter Pack for iPad (Photo: Business Wire)

Skylanders Trap Team Starter Pack for iPad (Photo: Business Wire)

To celebrate Portal Masters’ ability to play Skylanders Trap Team anytime, anywhere, Activision, the innovator of the award-winning, $2 billion Skylanders videogame franchise, has launched the three-week sweepstakes for fans. With the #TrapAndPlaySweeps, players can show their excitement for Skylanders by tweeting photos or video of themselves playing Skylanders Trap Team to the official Skylanders Twitter channel (@SkylandersGame) using #TrapAndPlaySweeps #Skylanders for the chance to win cool prizes from November 20 through December 11.

Skylanders Trap Team on tablet delivers the same game experience with console-quality graphics¹ and comes with its own high performance controller, delivering yet another significant technological leap for the Skylanders franchise. Inthe game, Portal Masters seek out and defeat the most wanted villains in all of Skylands, pulling them out of the game and into living rooms by capturing them in magical Traps. Players can then send villains back into the game where they play as them to fight for good.

“The arrival of Skylanders Trap Team in Apple retail stores nationwide and the Apple Online Store marks a momentous milestone for the Skylanders franchise,” said Josh Taub, senior vice president of Product Management at Activision Publishing, Inc. “We’re thrilled that anyone who gets a new iPad this holiday season will have the ability to experience the magic of the complete Skylanders game whenever, wherever they want.”

With a 90Metacritic review score for iPad, Skylanders Trap Team is compatible with third and fourth generation iPads -- the iPad mini Retina, the iPad Air and the brand new iPad Air 2 and iPad mini 3 -- all offering unmatched portability and high quality graphics that create an immersive, mobile experience like no other.

Skylanders Trap Team is playable with more than 175 unique toys from all previous games – Skylanders® SWAP Force, Skylanders® Giants and Skylanders® Spyro’s Adventure. Every character is able to defeat and trap villains using Traptanium Traps, providing fans more ways to enjoy their collections. The game is available on the following platforms: Nintendo's Wii™ system and Nintendo's Wii Usystem; a variety of iPads®, Kindle Fire and Android tablets; Xbox One and Xbox 360 games and entertainment systems from Microsoft; PlayStation® 3 and PlayStation® 4 computer entertainment systems from Sony. A different adventure is also available on the Nintendo 3DS hand-held system.

A free introduction of Skylanders Trap Team is available on the App Store for iPad or at www.AppStore.com.

About the Skylanders® Franchise

The award-winning, $2 billion Skylanders videogame franchise debuted in 2011 with Skylanders® Spyro’s Adventure, which featured the Toys-to-Life interactive figures, portal, and accessories and firmly established the play pattern that seamlessly bridges the physical and virtual worlds across multiple platforms. In October 2012, Skylanders® Giants expanded the gameplay experience with its mega-sized Giant Skylanders and LightCore® characters. Skylanders® SWAP Forcelaunched in October 2013 and introduced an all-new play pattern - swapability. Skylanders was the top selling kids' videogame franchise of 2013²worldwide and is now one of the top 20 videogame franchises of all time. Skylanders® Trap Teamreverses the magic of its signature play experience -- incredibly letting kids pull characters out of the digital world into the physical world. For more information, please visit: www.skylanders.com and Activision.com/presscenter.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world. More information about Activision and its products can be found on the company's website, www.activision.com.

© 2014 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS TRAP TEAM, SKYLANDERS SPYRO’S ADVENTURE, SKYLANDERS GIANTS, SKYLANDERS SWAP FORCE, TRAPTANIUM, TRAPTANIUM PORTAL, LIGHTCORE, TOYS TO LIFE, and ACTIVISION are trademarks of Activision Publishing, Inc.

Apple, the Apple logo, and iPad, trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

¹ Graphics quality may vary due to device limitations
² According to The NPD Group, GfK Chart-Track and Activision Blizzard internal estimates, including toys and accessories.
According to The NPD Group, GfK Chart-Track and Activision Blizzard internal estimates, including toys and accessories. All time since NPD and GfK Chart-track began recording data.