adidas AG engages in design, distribution and marketing of athletic and sporting lifestyle products.
It operates through the following segments: Western Europe, North America, Greater China, Russia or CIS, Latin America, Japan, Middle East, South Korea, Southeast Asia or Pacific, TaylorMade-adidas Golf, Reebok-CCM Hockey, Runtastic, and Other Centrally Managed Businesses.
The TaylorMade-adidas Golf segment designs, develops, and distributes primarily golf clubs, balls and accessories.
The Reebok-CCM Hockey segment designs, produces, and distributes ice hockey equipment such as sticks, skates, and protection gear.
The Runtastic segment provides a comprehensive ecosystem for tracking and managing health and fitness data.
The Other Centrally Managed Brands segment involves in the business activities of labels Y-3 and Porsche Design Sport by adidas.
The company was founded by Adolf Dassler in 1920 and is headquartered in Herzogenaurach, Germany.