Adidas : Notification purs. to Article 21, Section 1 WpHG

WKN: A1EWWW ISIN: DE000A1EWWW0 Land: Deutschland

DGAP Voting Rights Announcement: adidas AG 2016-05-02 / 12:30

Dissemination of a Voting Rights Announcement transmitted by DGAP - a service of EQS

Group AG.

The issuer is solely responsible for the content of this announcement.

1. Details of issuer

   adidas AG

   Adi-Dassler-Straße 1

   91074 Herzogenaurach Germany

2. Reason for notification

   X	Acquisition/disposal of shares with voting rights
   Acquisition/disposal of instruments
   Change of breakdown of voting rights
   Other reason:

3. Details of person subject to the notification obligation

   Name:	City and country of registered office:
   Mr O. Mason Hawkins

4. Names of shareholder(s)

   holding directly 3% or more voting rights, if different from 3.

5. Date on which threshold was crossed or reached

   27 Apr 2016

6. Total positions

   % of voting rights attached to shares (total of 7.a.)	% of voting rights through instruments (total of 7.b.1 + 7.b.2)	total of both in % (7.a. + 7.b.)	total number of voting rights of issuer
   Resulting situation	2.94 %	0 %	2.94 %	209216186
   Previous notification	3.01 %	n.a. %	n.a. %	/

7. Notified details of the resulting situation
8. Voting rights attached to shares (Sec.s 21, 22 WpHG)

   ISIN	absolute		in %
   direct (Sec. 21 WpHG)	indirect (Sec. 22 WpHG)	direct (Sec. 21 WpHG)	indirect (Sec. 22 WpHG)
   DE000A1EWWW0	0	6160627	0 %	2.94 %
   Total	6160627		2.94 %

9. Instruments according to Sec. 25 para. 1 No. 1 WpHG

   Type of instrument	Expiration or maturity date	Exercise or conversion period	Voting rights absolute	Voting rights in %
   %
   Total	%

10. Instruments according to Sec. 25 para. 1 No. 2 WpHG

11. Type of instrument	Expiration or maturity date	Exercise or conversion period	Cash or physical settlement	Voting rights absolute	Voting rights in %
    %
    Total	%

12. Information in relation to the person subject to the notification obligation

    Person subject to the notification obligation is not controlled and does itself not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuer (1.).
    X	Full chain of controlled undertakings natural person or legal entity:	starting	with the ultimate	controlling

    Name	% of voting rights (if at least held 3% or more)	% of voting rights through instruments (if at least held 5% or more)	Total of both (if at least held 5% or more)
    O. Mason Hawkins	%	%	%
    Southeastern Asset Management, Inc.	%	%	%

13. In case of proxy voting according to Sec. 22 para. 3 WpHG

14. Date of general meeting:
    Holding	position	after	general meeting:	% (equals	voting	rights)

    2016-05-02 The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.

    Media archive at www.dgap-medientreff.de and www.dgap.de

    Language: English

    Company: adidas AG

    Adi-Dassler-Straße 1

    91074 Herzogenaurach Germany

    Internet: www.adidas-group.com End of News DGAP News Service

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adidas AG issued this content on 02 May 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 02 May 2016 11:13:09 UTC. Original document available at http://www.adidas-group.com/media/filer_public/63/fe/63fe60da-a6c2-4cb0-af6d-1ce545f81d4b/21_voting_rights_omasonhawkins_02052016_en.pdf