Adler Modemärkte AG: Arnold van Bebber New Head of Marketing at ADLER Modemärkte

Arnold van Bebber New Head of Marketing at ADLER Modemärkte

Haibach (near Aschaffenburg), 19 April 2018: Adler Modemärkte AG has appointed Arnold van Bebber as its new Head of Marketing, gaining a wealth of experience in marketing and retail. Mr van Bebber graduated with a degree in business administration and his career has spanned strategic and operational management positions in a range of sectors, including over 20 years in fashion. As part of his managerial duties overseeing customer and sales development, he focussed in particular on developing and implementing digitalisation strategies, and on refining and monetising customer loyalty programmes.

Mr Van Bebber moves to ADLER from his current employer, FC Schalke 04, where he held management responsibility for the product and merchandising strategy, and for sales channels. The focus of the club's digital transformation strategy included implementing cloud-based marketing, service and sales solutions and the coupling of traditional catalogues with online sales channels. Mr Van Bebber's career has also included positions at WMF AG (2011-2015: managing director retail, most recently also Head of POS Center of Excellence), Leiser Handelsgesellschaft (2005-2010: managing director) and SinnLeffers AG (1989-2005: most recently divisional managing director/head of sales).

"Further digitalising our business model and making specific use of the CRM data gained from the ADLER loyalty card are two key pillars of our 2020 Strategy. We are extremely pleased to have Arnold van Bebber on board as a proven expert who can leverage his many years of expertise to assist us in successfully implementing the defined measures", said Thomas Freude, CEO of Adler Modemärkte AG, of the appointment.

Other key personnel changes

As part of its new corporate strategy and as announced on 14 March 2018, ADLER also created the position of Chief Commercial Officer, which will be held by Carmine Petraglia. He will be responsible for Distribution and E-Commerce at ADLER from 1 June 2018. As part of the realignment, Procurement will be managed by Thomas Rothe, who has been ADLER's Head of Supply Chain Management since February 2017. Annika Schwägerl, who has been responsible for this function to date, will leave the Company by mutual agreement as at 30 April 2018.

About Adler Modemärkte AG:
Adler Modemärkte AG, headquartered in Haibach near Aschaffenburg, Germany, is one of Germany's largest and most important textile retailers. In 2017, the Group earned EUR 525.8 million in revenue and generated EUR 32.0 million in EBITDA (adjusted: EUR 25.4 million). As at 31 December 2017, ADLER has approximately 3,800 employees and currently operates 181 stores, 154 of which are located in Germany, 22 in Austria, three in Luxembourg, two in Switzerland, plus an online shop. The Company focuses on large-space concepts offering in excess of 1,400 m² of retail space. With its many own brands and select external brands, ADLER offers a highly diverse product range. Thanks to 70 years of tradition and strong customer loyalty, ADLER considers itself to be the market leader within its target group of affluent customers aged 55 and over.
For more information: www.adlermode-unternehmen.com; www.adlermode.com