Adobe Systems Incorporated : Adobe CQ Offers New Social Communities Capabilities
05/15/2012| 02:05am US/Eastern
Helps Digital Marketers Better Engage Customers across Owned Digital
Adobe Digital Marketing Summit EMEA -- Adobe Systems Incorporated
(Nasdaq:ADBE) today announced Adobe® CQ 5.5 Social Communities,
providing digital marketers with the ability to better leverage social
engagement across owned digital properties to build loyalty and drive
conversion. Part of the Adobe Web
Experience Management solution, CQ
Social Communities enables organizations to build deeper
relationships with and between customers by connecting context from
leading social networks to multiple marketing channels, including
company websites, mobile sites and applications.
"Consumers expect more from companies today than one-way communication,
and the bar is set by the highly interactive nature of social media
channels," said Kevin Cochrane, vice president of Product Strategy and
Solution Marketing, Adobe. "It's a given for organizations to engage in
conversations on traditional properties like blogs and forums. Now,
digital marketers need to go further. CQ Social Communities enables them
to deliver a more personalized experience, and also allows consumers to
'Like,' share and comment with friends from the company's site."
Now available as part of the recently released Adobe
CQ 5.5 software, the new CQ Social Communities enables organizations
to provide a Facebook or Twitter login option on owned properties, and
then personalize the consumer's experience based on profile information.
Additionally, marketers can combine profile information with data from
additional sources, such as a customer relationship management system or
website profile, to create a single view of the customer.
With new social plugins in CQ Social Communities, including the "Like"
button and activity feeds, marketers can strengthen the connection
between their digital properties and social networks by allowing
customers to share content with friends. Organizations can also provide
consumers socially relevant information on the company's website--for
example, which friends purchased a product--while amplifying their
presence back to the social network.
"As part of marketing efforts to promote our male-grooming product line,
Adobe Web Experience Management has helped us better engage consumers,
foster online lifestyle communities, and bring our brand to life through
customers' experiences," said Joost van Dun, IT business specialist for
Web, Philips. "Ultimately, our goal is foster a strong relationship with
customers, and the ability to provide them a socially aware and
interactive experience on our website is a critical part of the
equation. The new capabilities in Adobe CQ Social Communities enabling
consumers to share information about themselves help us deliver on that
Part of Adobe Web Experience Management, CQ 5.5 Social Communities
builds on existing capabilities for developing and managing blogs,
forums, comments, and ratings, as well as connecting to social networks,
across all aspects of an organization's digital presence.
Adobe CQ 5.5 Social Communities is immediately available on a worldwide
About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform
for online business optimization, a strategy for using customer insight
to drive innovation throughout the business and enhance marketing
efficiency. The Suite consists of integrated applications to collect and
unleash the power of customer insight to optimize customer acquisition,
conversion and retention efforts as well as the creation and
distribution of content. For example, using the Suite, marketers can
identify the most effective marketing strategies and ad placements as
well as create relevant, personalized and consistent customer
experiences across digital marketing channels, such as onsite, display,
e-mail, social, video and mobile. The Suite enables marketers to make
quick adjustments, automate certain customer interactions and better
maximize marketing ROI, which, ultimately, can positively impact the
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2012 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
Adobe Systems Incorporated
John Cristofano, 408-536-4135
© Business Wire 2012