Adobe Systems Incorporated : Adobe Delivers Web Experience Management in the Cloud
05/15/2012| 02:05am US/Eastern
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Comprehensive Cloud Offering Accelerates Enterprise Marketing
Campaigns
Adobe Digital Marketing Summit EMEA
Adobe Systems Incorporated (Nasdaq:ADBE) today announced the
availability of Adobe® CQ Cloud Manager, a Software-as-a-Service
application that provides enterprises the ability to easily and quickly
launch marketing initiatives in the cloud. With CQ Cloud Manager, part
of the Adobe
Digital Marketing Suite, digital marketers have access to an
integrated set of cloud-hosted Web
Experience Management (WEM) services to create, manage, measure and
optimize personalized experiences on websites, mobile devices and social
media.
Organizations have the flexibility to work with interactive agencies and
infrastructure providers for hosting and management of Adobe CQ in the
cloud. And today, Adobe also announced its own managed and hosted
service, Adobe
CQ Cloud.
With Adobe CQ Cloud Manager, enterprises can:
Quickly launch marketing campaigns and e-commerce sites
-
Set up Web, mobile and social initiatives immediately on leading cloud
infrastructures
-
Ensure optimal performance during unexpected peaks in customer demand
to avoid lost opportunities
Fully control a complete digital marketing solution
-
Customize and extend Adobe
CQ on a dedicated cloud environment to ensure security and optimal
performance
-
Measure and optimize marketing initiatives through deep integration
with other products in the Adobe Digital Marketing Suite, including Scene7®,
Search&Promote,
SiteCatalyst®
and Test&Target™
-
Leverage additional capabilities created by a rich partner ecosystem
via PackageShare, the Adobe CQ app marketplace
Reduce costs and manage operational expenses
-
Use and pay for only needed cloud-based resources, instead of
purchasing costly infrastructure
-
Monitor Adobe CQ and cloud infrastructure through real-time metering
capabilities
With the new cloud offerings for WEM, marketers can, for example,
independently create customized, hosted landing pages and microsites on
a moment's notice in order to capture leads and drive revenue as part of
time-sensitive campaigns. Additionally, Adobe CQ Cloud Manager, combined
with Adobe CQ eCommerce (see
separate release), can enable organizations to speed the creation
and launch of branded, personalized e-commerce sites in the cloud, and
continuously scale to match demand across Web, mobile and social touch
points.
Quotes
Brad Rencher, senior vice president and general manager, Digital
Marketing Business, Adobe
-
"The pressure on marketers to deliver more with fewer resources has
never been greater, and CMOs expect agility when timely opportunities
to drive demand present themselves. The ability to personalize and
optimize branded experiences is key, but to beat the competition and
succeed it needs to be matched with the flexibility to launch and
scale immediately. Adobe CQ Cloud Manager and CQ Cloud marry these two
requirements and deliver our customers the ability to go live with
campaigns as quickly as they can innovate."
Patrick Comboeuf, director of E-Business, SBB
AG Swiss Federal Railways
-
"Adobe CQ Cloud Manager is a powerful SaaS application that will
support our efforts to become more agile in our marketing initiatives
and community campaigns without the strings attached to traditional
release cycles. The new offering delivers strong scalability,
flexibility and multilingual support, all in a fashion that's easy to
understand and act upon."
Christopher Rajiah, vice president of World Wide Channel Sales, Rackspace
Hosting
-
"Enterprises today need to be as nimble as possible to successfully
compete in the digital world, and it's clear cloud is strategic to
achieving this imperative. Rackspace and Adobe will lead the way with
cloud compute offerings. By delivering the significant strengths of
Adobe CQ on our proven computing environment, mutual partners and
customers gain from highly available environments that inspire the
design and development of world-class digital content."
Dan Barnicle, vice president, SapientNitro
Continental Europe
-
"With its recent release of CQ 5.5 and the latest WEM solution, Adobe
created a deeply integrated offering for digital marketers. Now, with
Adobe CQ Cloud Manager it's providing organizations the substantial
power of greater agility to match it. The combination will enable our
teams to quickly innovate and deploy projects that drive strong
results for our joint customers."
Miro Walker, chief executive officer, Cognifide
-
"Adobe CQ in the cloud, now enhanced with CQ Cloud Manager, enables
digital marketers to launch engaging campaigns within short timelines.
We are already seeing great traction with our clients and agency
partners, who are demonstrating excellent return on marketing
investment to a delighted and engaged customer base."
Arnaud Defrenne, chief technology officer, Digitas
France
-
"As an integrated brand agency, we're focused on inspiring people to
take action on behalf of our clients. And today, our customers and
their consumers not only expect engagement to be personalized at every
touch point, but for it to be delivered with immediacy. With its new
CQ Cloud Manager, Adobe is stepping up to these expectations. Its new
offering will enable us to continue to deliver on our promise, only
faster."
Helpful Links
Availability
Adobe CQ Cloud Manager and CQ Cloud are immediately available on a
worldwide basis.
About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform
for online business optimization, a strategy for using customer insight
to drive innovation throughout the business and enhance marketing
efficiency. The Suite consists of integrated applications to collect and
unleash the power of customer insight to optimize customer acquisition,
conversion and retention efforts as well as the creation and
distribution of content. For example, using the Suite, marketers can
identify the most effective marketing strategies and ad placements as
well as create relevant, personalized and consistent customer
experiences across digital marketing channels, such as onsite, display,
e-mail, social, video and mobile. The Suite enables marketers to make
quick adjustments, automate certain customer interactions and better
maximize marketing ROI, which, ultimately, can positively impact the
bottom line.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2012 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe
logo, Scene7, SiteCatalyst, and Test&Target are either registered
trademarks or trademarks of Adobe Systems Incorporated in the United
States and/or other countries. All other trademarks are the property of
their respective owners.
Adobe Systems Incorporated
John Cristofano, 408-536-4135
jcristof@adobe.com
or
Edelman
Jennifer
Lopez, 650-762-2906
jennifer.lopez@edelman.com
© Business Wire 2012
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