Advance Auto Parts, Inc. : Advance Auto Parts Introduces Exclusive Wearever Platinum™ Premium Brake Pads
04/30/2012| 11:05am US/Eastern

Recommend:
Market's best-performing ceramic brake pad means fewer
comebacks - less noise, superior stopping
Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket
retailer and provider to commercial garages of parts, accessories,
batteries and maintenance items, recently debuted Wearever Platinum, an
exclusive line of premium ceramic brake pads, proven in independent
third-party tests to deliver a quieter stop and better stopping power
than other leading brands.
"We know that noise and stopping power are the key causes for
customer comebacks," said Advance Senior Vice President of Merchandising
and Marketing Charles Tyson. "Wearever Platinum is specifically
engineered to address those issues. As with all our products, Wearever
Platinum brake pads underwent strenuous testing, in this case, from the
largest independent friction-testing lab in the world, and performed
extremely well."
Wearever Platinum features SoundLock PlusTM
technology. Exclusive to Advance, SoundLock Plus™ uses a four-layer
shim, designed specifically for silent braking. SoundLock Plus's
diamond-patterned outer rubber layer locks in sound, premium-grade inner
steel adds rigidity, a second inner rubber layer further suppresses
noise and an acrylic adhesive layer absorbs vibration.
"SoundLock Plus™ and CleanestWheelTechnology™ are major
innovations in the ceramic brake pad category," said Greg Steadman,
former crew chief of Petty Enterprises, general manager of Petty
Garages, and personal mechanic to racing star Richard Petty. "Advance's
Wearever Platinum brakes provide everything a professional is looking
for in one simple solution - silent braking, superior stopping power and
clean wheels."
Independent third-party testing has shown that Wearever Platinum
pads' commercial grade ceramic friction formula allows for faster
stopping power than other leading brands. The Platinum pads also feature
a new formula for significant dust reduction, CleanestWheelTechnologyTM.
Wearever Platinum™ is available exclusively at Advance Auto Parts. Visit www.advancepro2pro.com
to learn more about Advance Auto Parts Professional.
About Advance Auto Parts
Headquartered in Roanoke, Virginia, Advance Auto Parts, Inc., a
leading automotive aftermarket retailer of parts, accessories, batteries
and maintenance items in the United States, serves both the
do-it-yourself and professional installer markets. As of December 31,
2011, the Company operated 3,662 stores in 39 states, Puerto Rico and
the Virgin Islands. Additional information, employment opportunities,
customer services and online shopping for parts and accessories can be
found on the Company's website, www.AdvanceAutoParts.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50257295&lang=en

Advance Auto Parts
Shelly Whitaker, APR, 540-561-8452
Manager,
Public Communications
shelly.whitaker@advanceautoparts.com
or
Richards
Partners
Greg Miller, 214-891-7668
greg_miller@richards.com
© Business Wire 2012
Recommend :