Aegis Media, the world's leading, media and digital communications specialist, has announced details of its keynote seminar "The Future of the Human: Brand: Interface", hosted at the Grand Audi at the Palais des Festivals at 17.15 on Friday 21 June. During the session, experts from MIT Media Lab, Oblong Industries and Aegis Media will share their predictions on the next wave of innovation in experiences and adaptive interfaces including the potential for mainstream adoption of gestural technology, and the significance of the latest innovation for people, society, culture, brands and business.

Only ten years after Steven Spielberg's 2002 science fiction film Minority Report introduced a series of technologies expected to pervade society in 2054, the predictions are already a reality: from multi-touch interfaces and gesture technology; to vending machines using facial recognition to deliver demographically targeted ads. John Underkoffler, an original member of the team assembled to predict Minority Report's future technologies, Hiroshi Ishii, a Professor of Media Arts and Sciences at the MIT Media Lab, and Aegis Media's CEO of North America & EMEA, Nigel Morris will discuss the vision behind the predictions, where technology is taking us and the future potential of these developments for consumers and brands in a convergent world.

"We've seen fifty years of predictions condensed into ten years of reality, and with this speed of development and adoption comes the awareness that people and brands are connecting through very intermediate technologies," explained Aegis Media's CEO of North America & EMEA Nigel Morris. "The seminar promises to be an entertaining and thought provoking session which will question and answer what this acceleration in innovation means for the future."

Seminar details:
Title: The Future of the Human: Brand: Interface
Time: 17.15 - 18.00, Friday 21 June 2013
Location: Grand Audi, Palais des Festivals, Cannes
Seminar synopsis: http://www.canneslions.com/the_festival/programme/event_detail.cfm?event_id=834

Twitter: @AegisMedia #AegisMIT

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For further information contact:

Kirsten Doddy
Corporate Communications Manager
T 44 (0) 20 7070 7751
E: kirsten.doddy@aemedia.com
cannes.lions2013@aemedia.com

Notes to Editors:

John Underkoffler is Chief Scientist and co-founder of Oblong Industries. He led the team that came up with the Minority Report's famous interface, called the g-speak Spatial Operating Environment. His company, Oblong Industries, was founded to move g-speak into the real world.

Hiroshi Ishii is Professor of Media Arts and Sciences at the MIT Media Lab and is known as one of the key innovators in the industry. His research focuses upon the design of seamless interfaces between humans, digital information, and the physical environment.

Nigel Morris is CEO of Aegis Media North America & EMEA, and founder of Isobar. With more than 20 years experience in the global media industry and a leading advocate on the convergent world, Nigel is a seasoned public speaker and an authority on this topic and Wharton FoA Advertising 2020 Contributor.

About Aegis Media:

Aegis Media is a leading, global media and digital communications specialist whose vision is to Reinvent the Way Brands are Built. Through its five global network brands of Carat, Vizeum, Isobar, iProspect, Posterscope, Aegis Media helps clients reach their consumers and achieve their goals through communications services that include digital creative execution, media planning and buying, brand tracking, social media activation and marketing analytics. Aegis Media's operations worldwide are overseen by Dentsu Aegis Network Ltd., a governance body headquartered in London. This governance body also oversees the operations of Dentsu Network, which manages all of Dentsu's other global business operations outside of Japan. www.aegismedia.com

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