Aegis Group plc : Aegis Media acquires Media Vision and forms Scotland’s leading media agency, Carat Scotland

Aegis Media, the leading global media and digital communications group, today announces the acquisition of one of Scotland's leading media agencies, Media Vision (IMS) Limited ("Media Vision"), and the creation of Carat Scotland.

Founded in 1997 and led by Managing Director Sue Holloway, Media Vision specialises in offline planning and buying, and digital and online advertising, with strengths in the retail, travel and public sectors. With a strong understanding of local business needs and an established position within the Scottish business community, Media Vision is responsible for approximately a quarter of all planning and buying of advertising media in Scotland.

The acquisition will see Media Vision and Carat Edinburgh, Aegis Media's existing business in Scotland and the leading media agency in Scotland based on advertising spend, merge to become Carat Scotland. Media Vision's Managing Director Sue Holloway will hold the position of Chief Executive of Carat Scotland, and Carat Edinburgh's Charlotte Bell will be Carat Scotland's Managing Director.

Rob Horler, Chief Executive of Aegis Media UK said: "Combining the strength of the two leading agencies cements our position as the strongest media player in the Scottish market. Media Vision's exceptional success in the retail sector complements the skills of our existing Carat business in Edinburgh which is focused on the public sector, financial services and utilities. This is an exciting acquisition which allows us to deliver expertise across all industries and to exploit all new business opportunities fully."

Sue Holloway, CEO of Carat Scotland commented "We are excited about the new opportunities ahead and driving strong growth through the combined strengths and synergies in the newly-formed Carat Scotland."

ENDS

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About Aegis Media
Aegis Media is a leading, global media and digital communications specialist whose vision is toReinvent the Way Brands are Built. Through its five global network brands of Carat, Vizeum, Isobar, iProspect, Posterscope, Aegis Media helps clients reach their consumers and achieve their goals through communications services that include digital creative execution, media planning and buying, brand tracking, social media activation and marketing analytics. Aegis Media's operations worldwide are overseen by Dentsu Aegis Network Ltd., a governance body headquartered in London. This governance body also oversees the operations of Dentsu Network, which manages all of Dentsu's other global business operations outside of Japan. www.aemedia.com

About Carat
Carat is the world's leading independent media communications specialist and a market leader in digital and diversified media solutions. Part of Aegis Media, Carat was established in 1968 as the world's first media agency. Aegis Media is a leading, global media and digital communications specialist whose vision is to Reinvent the Way Brands are Built. Through its global network brands of Carat, Vizeum, Isobar, iProspect, Posterscope, and specialist agencies including Data2 Decisions, Aegis Media helps clients reach their consumers and achieve their goals through communications services that include digital creative execution, media planning and buying, brand tracking, social media activation and marketing analytics. Aegis Media is owned by Dentsu Inc. and its operations worldwide are overseen by Dentsu Aegis Network Ltd., a governance body headquartered in London. www.carat.com

About Media Vision
Media Vision is one of the leading media agencies in Scotland, specialising in offline planning and buying, and digital and online advertising. Established in 1997 and based in Edinburgh, Media Vision has a strong and established client base across the retail, travel and public sectors.

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