Ahold Delhaize : Red market stores will be converted to AD and Proxy Delhaize brands

Gembloux -Red Market's management today announced its intention to retire the Red Market brand by the beginning of December 2016. These stores will be transformed into independent AD and Proxy Delhaize stores. Red Market currently employs 254 associates who will transfer to the independent AD and Proxy Delhaize owners. All of the associates will have the opportunity to keep their jobs at their current salaries.

Red Market started in 2009, with the opening of its first store in Gembloux. Today, there are 13 stores: three in Flanders and 10 in Wallonia. The aim of the Red Market formula was to test new retail concepts, such as full self-scanning, a single line at the checkout, an efficient and consistent store layout, the use of shelf-ready packaging, new promotional and marketing strategies and longer opening hours. The formula has proven its worth, as many of these concepts have been successfully implemented in the Delhaize stores.

Rather than continuing to invest in a commercial rollout of Red Market in the Belgian market, it has been decided to dedicate resources into further developing the strong Delhaize brand. As the 13 store locations have great commercial potential, the intention is to keep operating these stores as independent AD and Proxy Delhaize stores. The store associates will have a different employer but their jobs, salaries and working conditions will remain the same.