Randi Zuckerberg is formerly Marketing Director of
Facebook and sister of founder Mark Zuckerberg. She is
now the founder and creative director of United States
based R to Z Studios.
Air New Zealand is flying Randi to New Zealand
to headline a half-day social media event in Auckland at
the Viaduct Events Centre on 4th July, aimed at giving
Kiwi businesses the knowledge they need to succeed in the
fast moving medium that is proving a game changer for
companies globally.
As one of the early employees at Facebook, Randi created
and ran the company's marketing programme. She led
the company's U.S. election and international
politics strategy and created Facebook's live
streaming capability through media partnerships during
the 2008 Presidential Inauguration. Randi was nominated
for an Emmy Award in 2011 for her innovative coverage of
the 2010 mid-term elections that integrated online and TV
coverage in unique formats.
Today, she has more than 1.1 million followers on Facebook and
more than 105,000 on Twitter.
Since starting R to Z Studios, Randi has hosted social
productions and led the development of projects for
BeachMint, the Clinton Global Initiative, Cirque du
Soleil, The Tony Blair Faith Foundation and the UN
Foundation. She has also recently invested in Trippy, a social travel web
and mobile app that shares friends' travel
recommendations through social media.
Chief Executive Officer Rob Fyfe says the airline is
committed to creating platforms where it can share its
successes with New Zealand businesses and inspire them on
the innovation journey.
"Air New Zealand is recognised globally as
a leading corporate in the use of social media and we
look forward to sharing some of our stories alongside
some of the big names on the global stage."
Randi will be joined by Jessica Gilmartin, Senior
Marketing Director of New Zealand entrepreneur Victoria
Ransom's Wildfire Interactive Inc, a world-leading
and award-winning social media marketing software company
with tens of thousands of customers, eight offices
worldwide and a client list that includes major brands
and agencies such as Facebook, Pepsi, Unilever, Sony,
AT&T, Universal, Virgin and Target.
Air New Zealand will be represented at the
event by Air New Zealand's social media
team, The Flying Social Network, led by Head of Public
Affairs, Mark Street, and Jo Brothers, Communications
Manager, Digital and Social Media.
Rob Fyfe says that while Air New Zealand is the
36th largest airline globally, it now ranks 6th airline
in the world for social media presence and constantly
looks to platforms such as Facebook, Twitter, Pinterest,
Google+ and Youtube as key tools for airline customer
engagement and feedback as well as achieving global media
coverage and brand awareness.
"I'm sure attendees of this event will be
looking forward to being able to apply the tools and
advice that Randi and our social media experts are able
to share to their own businesses and brands," says
Rob Fyfe.
Hosting the event will be prolific blogger and 7 Days
head writer Jesse Mulligan, who promises to keep it
reasonably informal, highly informative and interactive.
Tickets to 'The Social Media Breakfast' event on
4 July are available now from Ticketmaster www.ticketmaster.co.nz
- at $75.00 per person plus Ticketmaster booking and
service charges. The cost of the ticket also includes
breakfast. Doors open and breakfast commences from 7.00am
and the event will conclude at 10.00am.
Ends
Issued by Air New Zealand Public Affairs ph +64
21 747 320
www.facebook.com/airnewzealand
www.twitter.com/flyairnz
www.youtube.com/airnewzealand
Air New Zealand is proud to be a member of Star
Alliance. The Star Alliance network was established in
1997 as the first truly global airline alliance to offer
worldwide reach, recognition and seamless service to the
international traveller. Its acceptance by the market has
been recognised by numerous awards, including the Air
Transport World Market Leadership Award and Best Airline
Alliance by both Business Traveller Magazine and Skytrax.
The member airlines are: Adria Airways, Aegean Airlines,
Air Canada, Air China, Air New Zealand, ANA,
Asiana Airlines, Austrian, Blue1, British Midland
International, Brussels Airlines, Croatia Airlines,
EGYPTAIR, Ethiopian Airlines, LOT Polish Airlines,
Lufthansa, Scandinavian Airlines, Singapore Airlines,
South African Airways, SWISS, TAM Airlines, TAP Portugal,
Turkish Airlines, THAI, United and US Airways.
Avianca-TACA, Copa Airlines, EVA Air and Shenzhen
Airlines have been announced as future members. Overall,
the Star Alliance network offers more than 20,800 daily
flights to 1,300 airports in 189 countries.
For more information about Air New Zealand
visit www.airnewzealand.com and for more information
about Star Alliance visit www.staralliance.com.
Recommend:
