AKAMAI TECH : AEG Digital Media and Akamai Have Landmark Month in Online Video Streaming
05/31/2011| 07:35am US/Eastern
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AEG
Digital Media, provider of complete webcast management and digital
media services, announced today that it teamed with Akamai
Technologies, Inc. (NASDAQ: AKAM), the leading provider of cloud
optimization services, to deliver almost 170 million streams and more
than 2,400 terabytes across the Akamai HD Network in April, the largest
month ever for events enabled across the two companies' platforms. The
two companies collaborated to broadcast the most watched online events
in April, which included the Royal
Wedding and the Coachella
Music and Arts Festival.
According to Nielsen, there were 14.7 billion online viewing sessions
during April 2011 alone. As fans continued to turn to the
Internet to access their favorite live events and online viewership
grows, AEG Digital Media and Akamai have shown that they can bring
consumers the ultimate interactive viewing experience.
AEG Digital Media and Akamai have provided their knowledge and expertise
to bring hundreds of live events to online viewers spanning the
international sports, music and entertainment industries, and in April
delivered the following:
· The
GRAMMY Live? webcast brought 3.8 million fans to the red carpet,
letting them peek behind the scenes and check out after-party
celebrations. And, the
Hawk, AEG Digital Media's social
media management tool, aggregated and reviewed more than 30,000
GRAMMY-generated tweets.
· Coachella's webcast gave 4 million fans across the world access to a
wide variety of live music acts.
· William and Kate's live-streamed nuptials drew 72 million viewers,
according to Mashable.com,
and was tracked as the sixth largest event on the Akamai Net Usage Index
for News.
"More media companies are taking advantage of the fantastic opportunity
to engage viewers and add value to programming through digital
broadcasts of live events," said Suzanne Johnson, Director of Marketing
at Akamai. "We have seen the numbers grow exponentially over the last
year and expect that to continue as new devices and platforms
emerge. The scale and power of the Akamai HD Network is behind many of
these popular events to optimize the highest quality viewing experience
on a global basis. Pulling events of this magnitude off is no small
feat, so it's critical that companies have strong technology partners
like AEG Digital Media, who can assist on the production and management
of these events. Together with AEG, Akamai is helping to change the way
entertainment is experienced online and reducing complexity across the
value chain."
"The live digital broadcast landscape is constantly evolving, and our
teams are adapting services and technologies to provide the best viewing
experiences online," said John
Petrocelli, Vice President of Sales and Business Development for AEG
Digital Media. "Our unique approach has set the standard for live online
events, and through the help of our partners and customers, we've been
able to bring incredible events to viewers who would have otherwise
missed out on the experience."
About Akamai
Akamai® provides market-leading, cloud-based services for optimizing Web
and mobile content and applications, online HD video, and secure
e-commerce. Combining highly-distributed, energy-efficient computing
with intelligent software, Akamai's global platform is transforming the
cloud into a more viable place to inform, entertain, advertise, transact
and collaborate. To learn how the world's leading enterprises are
optimizing their business in the cloud, please visit www.akamai.com
and follow @Akamai on Twitter.
About AEG Digital Media
AEG Digital Media is the leading provider of complete webcast
management, technical media services and video optimization solutions in
the digital media industry. We take a broadcast approach to
streaming/digital media and enable the world's largest, innovative
webcasts and live events. AEG Digital Media is regarded as the
definitive turnkey service provider in the market today with a 12 year
track record of empowering and enabling the defining moments in internet
broadcasting and live streaming media including Live Earth, The
Democratic National Convention, the MTV Video Music Awards, TED
Conference, FarmAid, The GRAMMYs, the People's Choice Awards,
Nickelodeon's Kids Choice Awards, the American Music Awards, Bonnaroo,
FIFA World Cup Kickoff concert, the Royal Wedding and Coachella. AEG
Digital Media's select customer base also includes VEVO, American
Express, HP, Turner, Nokia, Fox, Coca-Cola, Ernst and Young, and Viacom.
Based in Los Angeles, we maintain the industry's leading technologies
and broadcast operation centers to enable seamless, TV quality live
events and on demand media services.
For more information, visit www.aegdigitalmedia.com.
For AEG Digital Media:
Radi8 Creative
Jessi Slezak,
703-597-5359
jessi@radi8creative.com
or
For
Akamai Technologies:
Jennifer Donovan, 650-627-5395
jdonovan@akamai.com
© Business Wire 2011
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