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4-Traders Homepage  >  Equities  >  Nyse  >  Alaska Air Group, Inc.    ALK

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Alaska Air Group, Inc. : Alaska Airlines and the Alaska Seafood Marketing Institute Unveil 129-foot Salmon

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05/14/2012 | 08:05pm CEST

ANCHORAGE, May 14, 2012 /PRNewswire/ -- Alaska Airlines and the Alaska Seafood Marketing Institute today unveiled the world's largest king salmon. Stretching nearly 129 feet, the fish-themed design will adorn a Boeing 737-800 and be revealed this fall.

The new "Salmon-Thirty-Salmon II" design is derived from an earlier version of the paint scheme Alaska Airlines unveiled on a 737-400 in 2005, which was re-painted with the carrier's traditional Eskimo livery last year. In addition to sporting the glimmering image of a wild Alaska king salmon like the original "Salmon-Thirty-Salmon," the new design is about nine feet longer and also features fish scales on the winglets and a salmon-pink colored "Alaska" script across the fuselage. The design is among the world's most intricately painted commercial airplanes and was produced in partnership with ASMI, which promotes wild, natural and sustainable Alaska seafood.

"This airplane celebrates Alaska Airlines' unique relationship with the people and communities of Alaska and underscores our air transport commitment to the state's seafood industry," said Marilyn Romano, Alaska Airlines' regional vice president of the state of Alaska. "Because the new design will be featured on a larger 737-800, this 91,000-pound king will boldly promote the world's finest seafood from the Hawaiian Islands to Boston and beyond."

Last year, Alaska Airlines flew nearly 25 million pounds of seafood from Alaska to markets in the United States, Mexico and Canada. Streamlined flight schedules and a rigorous training program required of all airline employees who handle perishables ensures the seafood that travels from Alaska waters to markets across the United States arrives fresh and often within 24 hours. The goal is to keep seafood moving rapidly throughout its journey on Alaska Airlines and maintain a consistent temperature range from the time it leaves the water to when it arrives at stores and restaurants.

"Alaska Airlines has a long history of supporting the Alaska seafood industry, and this special plane celebrates that commitment," ASMI Executive Director Ray Riutta said. "We're proud to partner with the state's hometown airline."

According to ASMI, about half of the United States' total seafood catch comes from Alaska fisheries. In addition, the state of Alaska is widely regarded as a world leader in sustainable management of its seafood resources.

Transporting about 115 million pounds of cargo annually, Alaska Airlines operates the most extensive air cargo operation on the West Coast.

Note to media: An artistic rendering of the new "Salmon-Thirty Salmon II" design is available in the airline's online newsroom image gallery at www.alaskaair.com/newsroom.

About Alaska Airlines

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. For reservations, visit www.alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at www.alaskaair.com/newsroom.

About the Alaska Seafood Marketing Institute
The Alaska Seafood Marketing Institute is a nonprofit partnership of the state of Alaska and the Alaska seafood industry that promotes the wild, natural and sustainably managed seafood of Alaska. For more news and information, visit the ASMI newsroom at http://pressroom.alaskaseafood.org.

SOURCE Alaska Airlines

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