By a News Reporter-Staff News Editor at Investment Weekly News -- Epsilon®, an Alliance Data (NYSE: ADS) company, announced the expansion of its relationship with Nature's Way®, the preeminent brand of quality dietary supplements, with Epsilon now acting as the lead agency on Alive!® Multi-Vitamins. Epsilon has served as Nature's Way's digital agency of record across a number of brands since 2014.
Privately owned and headquartered in Green Bay, WI, Nature's Way was founded in 1969. An early leader in educating consumers and retailers on the effectiveness and safety of herbal supplements, Nature's Way is constantly striving to promote better health through the power of nature. Alive! Multi-Vitamins is the biggest brand within the Nature's Way product portfolio, offering a variety of complete formulas specially blended for women, men, adults over 50, kids and more.
As lead advertising agency on Alive!, Epsilon will help drive awareness and sales of multi-vitamin products by fusing content and strategy services as well as consumer insights through their digital expertise and capabilities. Epsilon will develop equity-building, integrated communications to attract consumers and build allegiance with the Alive! brand. Conversant, Epsilon's digital media arm, will ensure effective scale, accuracy and reach of marketing across digital channels.
Epsilon will continue to serve as lead agency across Nature's Way's other brands, including its growing Fortify® probiotic brand.
"Epsilon has been a trusted partner for Nature's Way brands over the last three years," said Eric Dahmer, vice president of Consumer Marketing at Nature's Way. "By selecting Epsilon as the lead advertising agency for Alive!, our largest product, I am confident we're getting a smart, digitally savvy agency able to deliver great content, business results and growth."
"Nature's Way has been a pioneer in its industry," said Bryan Kennedy, chief executive officer, Epsilon/Conversant. "At Epsilon, we are committed to identifying, understanding and reaching Nature's Way's target audiences through smart, effective marketing and technology."
Keywords for this news article include: Marketing, Advertising, Financial Companies, Credit Service Companies, Alliance Data Systems Corporation.
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