Alma Media Corporation Press release June 4, 2012 at 10.45
ALMA MEDIA ACQUIRED A GROUP-BUYING ONLINE SERVICE FOR
Alma Media Corporation has acquired the entire stock of
Suomen Hankintakeskus Oy, a company behind a group-buying
online service www.suomenhankintakeskus.fi.
The service enables companies seeking to buy goods or
services to procure collectively, and hence rationalise the
purchasing process and achieve cost savings. Suomen
Hankintakeskus will join Alma Media's Mascus, an
international marketplace for used heavy machinery and
The deal is in line with Alma Media's strategy to
increase the share of revenue generated by digital
-The group-buying concept developed by Suomen
Hankintakeskus Oy fits very well into Mascus product
portfolio. The deal further strengthens Mascus'
position as an international marketplace helping its
customers in making business effectively, says Mr Fredrik
Larsson, Director of Mascus.
The parties have agreed not to disclose the value of the
transaction. The revenue of Suomen Hankintakeskus Oy was
380,000 euros in 2011 and the company will be reported as
part of Alma Media's Digital Consumer Services segment
as of June 1, 2012.
Suomen Hankintakeskus Oy was founded in 2009 by Mr Jukka
Mansikka. Through the service developed by the firm,
companies aiming to purchase goods or services can make
their procurement process more effective, while the
suppliers are able to find new customers. The service
currently has 1,300 registered suppliers. The service is
operational in Finland and via licensee partners in Sweden
and Germany. Mr Mansikka will continue as the Head of the
company also after the transaction.
Mascus is a worldwide marketplace for heavy machinery and
transportation vehicles, which operates in the business
areas of Construction, Agriculture, Transportation,
Material Handling, Groundscare and Forestry. Mascus has
local operations in 42 countries and the platform is
available on 54 domains in 39 languages.
For further information, please contact
Fredrik Larsson, Director, Mascus, tel. +358 50 314
Raimo Mäkilä, SVP, Alma Media Marketplaces, tel. +358 10665
Alma Media in brief
Alma Media is a dynamic media company whose best-known
products are the Aamulehti, Iltalehti, Kauppalehti and
Etuovi.com. Alma Media employs approximately 3,000
professionals. The company's revenue in 2011 totalled
MEUR 316.2 with an operating margin of 13.3 per cent. Alma
Media's share (ALN1V) is listed in the Mid Cap segment
of the NASDAQ OMX Helsinki. Read more: