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Alphabet : Google explores sale of restaurant reviewer Zagat - sources

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01/03/2018 | 08:13pm CEST
FILE PHOTO - Google logo on office building in Irvine, California

(Reuters) - Alphabet Inc's Google (>> Alphabet) is exploring a potential sale of Zagat, the U.S. restaurant review guide which the search giant bought for $151 million in 2011, people familiar with the matter said.

(Reuters) - Alphabet Inc's Google (>> Alphabet) is exploring a potential sale of Zagat, the U.S. restaurant review guide which the search giant bought for $151 million in 2011, people familiar with the matter said.

A sale of Zagat would mark a course reversal for Alphabet's once ambitious plans for the brand, spearheaded by former Google executive Marissa Mayer, who went on to become Yahoo Inc's chief executive. Zagat gradually became less of a priority as Google focused on drawing traffic to its Google+ social network.

Google has held informal talks in recent months with multiple companies about offloading Zagat, the sources said, asking not to be named because the matter is private. Any deal would likely involve the Zagat brand name and website, the sources added.

Google's asking price is not known, and there is no certainty it will agree to sell Zagat, the sources said.

A spokeswoman for Google declined to comment.

Google Maps incorporates Zagat reviews into its restaurant listings, and a small team at the company maintains Zagat.com, which features articles about restaurants in major cities.

The unit makes up just a fraction of Alphabet, a sprawling holding company whose units include Google and an array of unrelated pursuits in areas such as healthcare, self-driving cars and urban planning.

Founded in 1979 by Tim and Nina Zagat, the eponymous service became known for its familiar burgundy pocket-sized guides to restaurants in cities around the world. Many establishments feature Zagat stickers on their doors and windows.

Over the past year, Alphabet has been pruning its portfolio and shedding smaller non-core assets.

Last June, Alphabet agreed to sell two robotics firms, Boston Dynamics and Tokyo-based Schaft to SoftBank Group Corp (>> SoftBank Group Corp). Last February, it announced it would sell the satellite imaging business it acquired in 2014 for $500 million called Terra Bella, to Planet Labs, a San Francisco-based private satellite operator.

Alphabet also explored selling Nest, a maker of Wi-Fi enabled thermostats, in 2016, Reuters reported.

(Reporting by Liana B. Baker and Paresh Dave in San Francisco; Additional reporting by Jessica Toonkel in New York and Julia Love in Mexico City; Editing by Susan Thomas)

By Liana B. Baker and Paresh Dave

Stocks treated in this article : SoftBank Group Corp, Alphabet
Stocks mentioned in the article
ChangeLast1st jan.
ALPHABET -1.14% 1199.1 Delayed Quote.15.14%
SOFTBANK GROUP CORP 1.12% 9758 End-of-day quote.5.84%
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Financials ($)
Sales 2018 136 B
EBIT 2018 32 799 M
Net income 2018 31 193 M
Finance 2018 84 426 M
Yield 2018 -
P/E ratio 2018 27,50
P/E ratio 2019 25,53
EV / Sales 2018 5,54x
EV / Sales 2019 4,45x
Capitalization 838 B
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