ALSEA ANNOUNCES MAKING DEBT PREPAYMENTS TOTALING MX$6.7 BILLION PLUS ACCRUED INTEREST


Mexico City, June 30, 2014. Alsea, S.A.B. de C.V. (BMV: ALSEA*), the leading operator of Quick Service Restaurants, Coffee Shops, and Casual Dining establishments in Latin America, announces that the total prepayment of the bridge loan due on September 2014, granted equally by Banco Nacional de México, S.A., member of Grupo Financiero Banamex, BBVA Bancomer S.A., Institución de Banca Múltiple, Grupo Financiero BBVA Bancomer and HSBC México, S.A., Institución de Banca Múltiple, Grupo Financiero HSBC, for $5.2 billion plus accrued interest was made today. Additionally, the prepayment of $1.5 billion plus accrued interest of the long term loan due on September 2018, granted equally by Banco Nacional de México, S.A., member of Grupo Financiero Banamex, BBVA Bancomer S.A., Institución de Banca Múltiple, Grupo Financiero BBVA Bancomer and HSBC México, S.A., Institución de Banca Múltiple, Grupo Financiero HSBC, was executed, which represents 50% of the total loan balance. Both loans were arranged for the acquisition of the restaurant chain Vips and the prepayments aforementioned represent 82% of the total amount of the acquisition.
The bridge loan was paid with part of the proceeds from the equity issuance carried out by the Company in recent days, while the rest of the funds were used for the partial payment of the long term loan and the payment of the issuance expenses. This strengthens the Company by improving the cost of debt and maturity profile.

Disclaimer

This press release contains certain forward-looking statements that reflect the current views and/or expectations of Alsea and its

management with respect to its performance, business and future events. We use words such as "believe", "anticipate", "pl an", "expect",

"intend", "target", "estimate", "project", "predict", "forecast", "guideline", "should" and other similar expressions to iden tify forward-looking statements, but they are not the only way we identify such statements. Such statements are subj ect to a number of risks, uncertainties and assumptions. We caution you that a number of important factors could cause actual results to differ materially from the p lans, objectives, expectations, estimates and intentions expressed in this release. Alsea is under no obligation and expressly disclaims any intention or obligation to update or revised any forward-looking statements, whether as a results of new information, future events or otherwise.

About Alsea

Alsea is the largest restaurant operator in Latin America of global leading brands in the quick service, coffee shop and casual dining

segments. It has a diversified portfolio, with brands such as Domino's Pizza, Starbucks, Burger King, Chili's Grill & Bar, Ca lifornia Pizza

Kitchen, P.F. Chang's, Pei-W ei, Italianni's and The Cheesecake Factory. At the close of March 2014, the company operated 1,881 units in Mexico, Argentina, Chile and Colombia. Alsea's business model includes support for its brands through a Shared Services Cente r that provides all of the Administrative and Development Processes, as well as the Supply Chain. The Company has more than 3 4,000 employees in four countries.

For more information visit: www.alsea.com.mx

Its shares are traded on the Mexican Stock Exchange under the ticker symbol ALSEA* Diego Gaxiola Cuevas Chief Financial Officer Telephone: (5255) 5241-7151 ri@alsea.com.mx
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