Alsea SAB de CV : ANNOUNCES THE OPENING OF THE FIRST STARBUCKS IN COLOMBIA

Mexico City, July 16, 2014. Alsea, S.A.B. de C.V. (BMV: ALSEA*), the leading operator of Quick Service Restaurants, Coffee Shops, and Casual Dining establishments in Latin America, announces the opening of the first unit of Starbucks in Colombia. The three-level store, located on the iconic Parque de la 93 in Bogotá, will offer Colombian consumers locally sourced and roasted espresso, drip and packaged Colombian coffee.
As part of the ongoing growth and development strategy in South America and through the strategic partnership it has with Grupo Nutresa, Alsea ventures into the coffee market in Colombia, allowing Colombian clients to share and enjoy the Starbucks experience while expanding its operational structure in the country, where it operates since 2008 with Domino's Pizza, Burger King and PF Chang's brands, with a total of 56 units.
Fabian Gosselin, Chief Executive Officer of Alsea commented: "We are proud to have our fourth brand in the Colombian market; this confirms our commitment to the development of the company in this great country, and reaffirms our strategic relationship with Starbucks in the region". He added: "For the next five years, we plan to have approximately 50 units in the country, integrating more than 700 new employees, which will add to the growth plan of our other brands in Colombia".

This press release contains certain forward-looking statements that reflect the current views and/or expectations of Alsea and its management with respect to its performance, business and future events. We use words such as "believe", "anticipate", "plan", "expect", "intend", "target", "estimate", "project", "predict", "forecast", "guideline", "should" and other similar expressions to identify forward-looking statements, but they are not the only way we identify such statements. Such statements are subject to a number of risks, uncertainties and assumptions. We caution you that a number of important factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in this release. Alsea is under no obligation and expressly disclaims any intention or obligation to update or revised any forward-looking statements, whether as a results of new information, future events or otherwise.

Alsea is the largest restaurant operator in Latin America of global leading brands in the quick service, coffee shop and casual dining segments. It has a diversified portfolio, with brands such as Domino's Pizza, Starbucks, Burger King, Chili's Grill & Bar, California Pizza Kitc hen, P.F. Chang's, Pei-Wei, Italianni's, The Cheesecake Factory, Vips and El Portón. The company operates more than 2,200 units in Mexico, Argentina, Chile and Colombia. Alsea's business model includes support for its brands through a Shared Services Center that provides all of the Administrative and Development Processes, as well as the Supply Chain. The Company has more than 50,000 employees in five countries.

For more information visit: www.alsea.com.mx

Since 1971, Starbucks Coffee Company has been committed to ethically providing and roasting the world's best-quality Arabica coffee. With locations all over the world, it is currently the largest company dedicated to coffee roasting and retail sales of specialized coffee globally. With our indisputable commitment to excellence and our guiding principles, we give life to the exclusive Starbucks Experience for every customer, in every cup. To share the experience, please visit us at our store locations, or on line at www.starbucks.com

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