ALSEA EXTENDS THE EXCLUSIVE RIGHTS TO
CHILI'S UNTIL 2018
Mexico, D.F., March 25, 2014. Alsea, S.A.B. de C.V. (BMV: ALSEA*), the leading operator of Restaurants and Coffee Shops in Latin America, reported that it renewed until the end of 2018 the exclusive development agreement to operate the Chili's® Grill & Bar brand in Mexico City and surrounding states. With this new development contract, Alsea agrees to have a minimum
of 56 Chili's restaurants operating by December 31, 2018. To date, Alsea has 40 Chili's restaurants in operation.
The renewal of the exclusive rights to operate the Chili's brand provides the same economic terms regarding royalties and opening fees, which will allow Alsea to continue with the projected expansion and growth plan.
"Throughout the nearly nine years Alsea has operated Chili's in Mexico, our franchise partner has shown its operational capacity to replicate the Chili's model in the Mexican market and significantly expand the reach of the brand," "said Wyman Roberts, CEO and president of Brinker International (Chili's parent company) and president of Chili's Grill & Bar. "By renewing our operating rights with Alsea, we are reinforcing our commitment to the market and ensuring through Alsea's aggressive development plan, Chili's continues to be a leader in the casual dining segment."
Fabian Gosselin, Alsea's CEO said: "The bar and grill concept that Chili's offers is clearly defined and very well positioned in the market of casual dining restaurants in Mexico, offering customers a complete experience when it comes to food quality and ambiance. This agreement is in line with Alsea's strategy, which is to continue growing in the casual dining segment and also reaffirms the trust and potential that our strategic partners see in our company."
About Alsea
Alsea is the largest restaurant operator in Latin America of global leading brands in the quick service, coffee shop and casual dining segments. It has a diversified portfolio, with brands such as Domino's Pizza, Starbucks, Burger King, Chili's Grill & Bar, California Pizza Kitchen, P.F. Chang's, Pei-Wei, Italianni's and The Cheesecake Factory. At the close of December 2013, the company operated 1,862 units in Mexico, Argentina, Chile and Colombia. Alsea's business model includes support for its brands through a Shared Services Center that provides all of the Administrative and Development Processes, as well as the Supply Chain. The Company has more than 32,000 employees in four countries.
For more information please visit: www.alsea.com.mx
The Company's shares are traded in the Mexican Stock Exchange under the ticker symbol ALSEA*
Diego Gaxiola Cuevas Chief Financial Officer Telephone: (5255) 5241-7151 ri@alsea.com.mx
Paseo de la Reforma 222, 3er Piso, Torre 1 Corporativo Col. Juárez, Cuauhtémoc. C.P. 06600, México D.F. (55) 5241.7100 www.alsea.com.mx
Alsea SAB de CV is a Mexico-based company primarily engaged in the foodservice sector. Its main activities include the operation of such reputed franchises as the Dominoâs Pizza, Burger King, California Pizza Kitchen, Chiliâs Grill & Bar, Italianniâs, Pei Wei Asian Diner and PF Changâs China Bistro fast-food restaurant chains, as well as the Starbucks Coffee coffeehouse chain. In addition, through Distribuidora e Importadora Alsea SA de CV, the Company provides logistics and food distribution services to its restaurants located in Mexico. The Company operates through a numerous subsidiaries, such as Cafe Sirena S de RL de CV, Operadora de Franquicias Alsea SA de CV, Operadora y Procesadora de Productos de Panificacion SA de CV, Gastrosur SA de CV and Especialistas en Restaurantes de Comida Estilo Asiatica SA de CV, among others. In May 2014, the Company acquired 100% stake in VIPs, the restaurant chain, which had belonged to Wal Mart de Mexico SAB de CV before.
ALSEA, S.A.B. DE C.V. 
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