Alsea SAB de CV : ITALCAFÉ, SUBSIDIARY OF ALSEA, HAS BEEN NOTIFIED OF A TAX CREDIT

Mexico City, September 22, 2014. Alsea, SAB de C.V. (BMV: ALSEA*) the leading operator of Quick Service Restaurants, Coffee Shops, and Casual Dining establishments in Latin America announces that its subsidiary Italcafé, S.A. de C.V. has been notified through an official letter issued by the Secretariat of Finance of Mexico City, about a supposed tax credit related to the fiscal year 2010, for an amount of 502.7 million pesos.
In terms of the provisions in the contract of sale of shares held in December 2011, by which Alsea acquired Italcafé which is one of the enterprises that operates Italianni's, the seller assumed the obligation to account for any liabilities and obligations which resulted from acts or omissions occurring prior to the closing date. In this regard, the supposed tax credit corresponds to a period prior to the date of acquisition of the subsidiary mentioned above.
Complying with the aforementioned agreement, the selling part has been notified about the reception of the official letter, in order that the seller proceeds to respond as provided under the contract. As well, Alsea has maintained communication with the selling part, so as to confirm and coordinate the means of defense which, if any, shall be filed in accordance with the decisions and actions taken by the selling part.

This press release contains certain forward-looking statements that reflect the current views and/or expectations of Alsea and its

management with respect to its performance, business and future events. We use words such as "believe", "anticipate", "plan", "e xpect", "intend", "target", "estimate", "project", "predict", "forecast", "guideline", "should" and other similar expressions to id entify forward-looking

statements, but they are not the only way we identify such statements. Such statements are subject to a number of risks, unce rtainties and assumptions. We caution you that a number of important factors could cause actual results to d iffer materially from the plans, objectives, expectations, estimates and intentions expressed in this release. Alsea is under no obligation and expressly disc laims any intention or obligation to update or revised any forward-looking statements, whether as a results of new information, future events or otherwise.

Alsea is the largest restaurant operator in Latin America of global leading brands in the quick service, coffee shop and casu al dining segments. It has a diversified portfolio, with brands such as Domino's Pizza, Starbucks, Burger King, Chili's Grill & Bar, California Pizza Kitchen, P.F. Chang's, Pei-W ei, Italianni's, The Cheesecake Factory, Vips and El Portón. The company operates more than 2,200 units in Mexico, Argentina, Chile, Colombia and Brazil. Alsea's business model includes support for its brands through a Shared Services Center that provides all of the Administrative and Development Processes, as well as the Supply Ch ain. The Company has more than

52,000 employees in five countries. Alsea has the distinctive as a "Socially Responsible Company" and is one of the top 20 "Best Places

to W ork" in Mexico.

For more information visit: http://www.alsea.com.mx/www.alsea.com.mx

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