Alsea SAB de CV : SUCCESSFULLY COMPLETED ITS EQUITY ISSUANCE FOR MX$6.9 BILLION

Mexico, D.F., June 25th, 2014. Alsea, S.A.B. de C.V. (BMV: ALSEA*), the leading operator of Quick Service Restaurants, Coffee Shops, and Casual Dining establishments in Latin America, reports that it has successfully completed the issuance of shares for an amount of $6.9 billion pesos including the overallotment option.
The final placement price was 45.75 pesos per share, which results in a placement of approximately 150.8 million shares, spread in a balanced way between local and foreign investors.
The Company will use the net proceeds from this issuance to prepay bank debt.
Fabian Gosselin, Alsea's Chief Executive Officer said: "We are very pleased with the outcome of the transaction and the response in local and international markets, where the placement presented an oversubscription in demand of 6.5x the book value, reaffirming investors' confidence and interest in our Company and its future." He added: "With this issuance, Alsea strengthens its financial structure allowing it to better manage the growth plans of its brands and the business opportunities that may arise."

This press release contains certain forward-looking statements that reflect the current views and/or expectations of Alsea and its

management with respect to its performance, business and future events. We use words such as "believe", "anticipate", "plan", "expect",

"intend", "target", "estimate", "project", "predict", "forecast", "guideline", "should" and other similar expr essions to identify forward-looking statements, but they are not the only way we identify such statements. Such statements are subject to a number of risks, unce rtainties and assumptions. We caution you that a number of important factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in this release. Alsea is under no obligation and expressly disc laims any intention or obligation to update or revised any forward-looking statements, whether as a results of new information, future events or otherwise.

Alsea is the largest restaurant operator in Latin America of global leading brands in the quick service, coffee shop and casu al dining segments. It has a diversified portfolio, with brands such as Domino's Pizza, Starbucks, Burger King, Chili's Grill & Bar, California Pizza

Kitchen, P.F. Chang's, Pei-W ei, Italianni's and The Cheesecake Factory. At the close of March 2014, the company operated 1,881 units in Mexico, Argentina, Chile and Colombia. Alsea's business model includes support for its brands through a Shared Services Center that provides all of the Administrative and Development Processes, as well as the Supply Chain. The Company has more than 3 4,000 employees in four countries.

For more information visit: www.alsea.com.mx

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