Alsea de CV : ANNOUNCES ITS GUIDANCE FOR 2017

Mexico City, January 23, 2017 - Alsea, S.A.B. de C.V. (BMV: ALSEA*), the leading Quick Service Restaurant (QSR), Coffee Shop, Casual Dining and Family Restaurant operator in Latin America and Spain, anticipating its Investor Day, which will be held on March 8 in New York City, announced its estimates for the year 2017.

Alberto Torrado, Chairman of Alsea's Board of Directors commented: "We ended 2016 with a positive trend in consumption, where even with the pressure generated by the exchange rate of the Mexican peso against the dollar, we will succeed in surpassing the goal proposed in our guidance, which was to exceed 5 billion pesos in our consolidated EBITDA, mainly due to a growth in same-store sales above estimates and a record year in the number of openings of corporate units."

In 2017, Alsea will continue with the growth strategy of its different brands and countries, aiming to achieve a low to mid double digit growth in consolidated sales, supported by an expansion in same- store sales of a mid-single digit as well as to an organic growth plan of more than 220 openings.

Regarding EBITDA growth, the company estimates a low to mid double digit growth with a stable margin compared to the previous year, contemplating a capital investment between 4.0 and 4.5 billion pesos, which in addition to the organic growth plan and replacement of assets, includes the new Alsea Operations Center ("COA"), which will centralize both the distribution and the different production lines, as well as the new corporate offices in Mexico City.

Diego Gaxiola, Finance and Administration Director at Alsea commented: "Thanks to the geographic diversification of Alsea's business portfolio, we are in a much better position to face the effects that the devaluation of the Mexican peso will have on our results; this is why today each peso of devaluation affects us slightly above 1% of the estimated EBITDA for 2017, and this is without executing any pricing strategies and operating efficiencies." Gaxiola added: "During 2017, we will accelerate our savings plan of administrative expenses and operational efficiencies in stores, so that through these actions we manage to compensate part of the pressure in margins due to the inflationary effects that we estimate for the year, as well as for the extraordinary expenses derived from the launch of operations of the COA, which will have a negative effect of approximately 25 basis points in the EBITDA margin."

Finally, Alberto commented: "The company currently has a solid position in the industry, backed by a broad portfolio of brands that serve different demographic segments, as well as the geographically diversified structure with which it operates, where more than 45% of the company's total consolidated

sales will come from Alsea International. We remain focused on the continuous operational improvement of our units, always seeking to add profitability to our consolidated results and continue to generate value for our shareholders."

This press release contains certain forward-looking statements that reflect the current views and/or expectations of Alsea and its management with respect to its performance, business and future events. We use words such as "believe", "anticipate", "plan", "expect", "intend", "target", "estimate", "project", "predict", "forecast", "guideline", "should" and other similar expressions to identify forward-looking statements, but they are not the only way we identify such statements. Such statements are subject to a number of risks, uncertainties and assumptions. We caution you that a number of important factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in this release. Alsea is under no obligation and expressly disclaims any intention or obligation to update or revised any forward- looking statements, whether as a results of new information, future events or otherwise.

Alsea is the leading restaurant operator in Latin America and Spain of global brands in the quick service, coffee shop, casual and family dining segments. It has a diversified portfolio, with brands such as Domino's Pizza, Starbucks, Burger King, Chili's, California Pizza Kitchen, P.F. Chang's, Italianni's, The Cheesecake Factory, Vips, El Portón, Archie's, Foster's Hollywood, LAVACA and Cañas y Tapas. The company operates more than 3,000 units and has more than 67,000 employees in Mexico, Argentina, Chile, Colombia, Brazil and Spain. Alsea's business model includes support for its brands through a Shared Services Center that provides all of the Administrative and Development Processes, as well as the Supply Chain.

For more information, visit: www.alsea.com.mx

Diego Gaxiola Cuevas Chief Financial Officer Telephone: (5255) 7583-2750 ri@alsea.com.mx