Alsea de CV : ANNOUNCES THE APPOINTMENT OF THE NEW DIRECTOR OF MEXICO

ALSEA ANNOUNCES THE APPOINTMENT OF THE

NEW DIRECTOR OF ALSEA MEXICO

Mexico City, December 8, 2017. Alsea, SAB de C.V. (BMV: ALSEA *) the leading operator of Quick Service Restaurants, Coffee Shops, and Casual Dining establishments in Latin America and Spain announces that in order to strengthen the management team in Mexico as of January 1, 2018, Gerardo Rojas will assume the position of Director of Alsea Mexico, while Renzo Casillo will focus on the General Management of the company.

A year after having taken over the role as Alsea's CEO and having completed his immersion process, which included leading the brands of Alsea Mexico, Renzo has acquired a solid knowledge of the company's business and culture, so that he can now focus fully on the global strategy and growth.

On the other hand, to capture all the opportunities that exist in Mexico and to continue growing in terms of market penetration and leadership, Gerardo Rojas will take over the operations of Alsea Mexico, which represent 56% of Alsea's total sales.

Gerardo joined the company over 15 years ago, leading the entrance of Starbucks in the country and promoting the growth of the brand until reaching the opening of the first 350 units of the 630 currently in operation. Subsequently, he was in charge of Domino's Pizza Mexico, being a key player in the re-launch of the brand and currently he leads the Vips team since its acquisition in 2014, leading the integration process to Alsea's business model, as well as its growth and evolution branded.

Renzo Casillo, CEO of Alsea commented: "As a company with solid growth, it is a priority for us to develop the talent that allows us to maximize our potential".

He added: "We know that Gerardo's leadership, knowledge and experience will be of great value to Alsea Mexico and will surely generate great contributions for the growth we envision in the coming years."

Disclaimer

This press release contains certain forward-looking statements that reflect the current views and/or expectations of Alsea and its management with respect to its performance, business and future events. We use words such as "believe", "anticipate", "plan", "expect", "intend", "target", "estimate", "project", "predict", "forecast", "guideline", "should" and other similar expressions to identify forward-looking statements, but they are not the only way we identify such statements. Such statements are subject to a number of risks, uncertainties and assumptions. We caution you that a number of important factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in this release. Alsea is under no obligation and expressly disclaims any intention or obligation to update or revised any forward-looking statements, whether as a results of new information, future events or otherwise.

About Alsea

Alsea is the leading restaurant operator in Latin America and Spain of global brands in the quick service, coffee shop, casual and family dining segments. It has a diversified portfolio, with brands such as Domino's Pizza, Starbucks, Burger King, Chili's, California Pizza Kitchen, P.F. Chang's, Italianni's, The Cheesecake Factory, Vips, El Portón, Archie's, Foster's Hollywood, LAVACA and Cañas y Tapas. The company operates more than 3,350 units and has more than 68,600 employees in Mexico, Argentina, Chile, Colombia, Brazil and Spain. Alsea's business model includes support for its brands through a Shared Services Center that provides all the Administrative and Development Processes, as well as the Supply Chain.

For more information, visit:www.alsea.com.mx

Its shares are traded on the Mexican Stock Exchange under the ticker symbol ALSEA*

Salvador Villaseñor Barragán

Investor Relations

Telephone: (5255) 7583-2000ri@alsea.com.mx