Alsea de CV : APPOINTS RENZO CASILLO AS CEO

Experienced Leader in Retail and Consumer Goods Industries to Lead Next Phase of Growth Alberto Torrado Remains Chairman of the Board

Mexico City, November 9, 2016 - Alsea, S.A.B. de C.V. (BMV: ALSEA*), the leading Quick Service Restaurant (QSR), Coffee Shop, Casual Dining and Family Restaurant operator in Latin America and Spain, today announced that it has appointed Renzo Casillo as Chief Executive Officer effective November 14, 2016. The appointment is the result of the Board of Directors' succession planning process and a thorough executive search. Alberto Torrado, one of Alsea's founders, will continue to serve as Chairman of Alsea's Board of Directors. Torrado will partner with Casillo to ensure a smooth transition and will also continue guiding the company's long-term strategy.

"Alsea is poised for its next chapter of growth and Renzo is the right executive to lead our company into this bright future," said Torrado. "Alsea is now able to serve a wide range of customers of different cultures while becoming a more efficient and effective operator. This is the perfect time to bring in someone with Renzo's experience leading service-oriented businesses to work with our deep executive team and improve our organizational effectiveness and growth profile. Renzo has a strong track record of value creation in highly competitive consumer industries and diverse environments. His experience taking global brands to higher levels of performance combined with his approach to teambuilding and partnership make him the right CEO for Alsea."

Casillo previously spent more than a decade leading several Walmart businesses in Latin America. He started as President and CEO of Walmart Puerto Rico, then became EVP and COO of Walmart Brazil and most recently served as EVP and General Director Self Service of Walmex. At Walmex, he reorganized Self Service's leadership structure and strengthened marketing and merchandising to increase operational productivity and improve the customer experience, resulting in same store sales growth that outpaced peers.

Prior to joining Walmart, Casillo was President and General Director at ICI Paints in Puerto Rico, where he successfully integrated three products companies. Before that, he worked in various management positions for Procter & Gamble, ultimately leading the business for Puerto Rico and the Caribbean. He holds a B.S. in Management Data Processing and International Marketing from Northwest Missouri State University.

"I'm honored to become Alsea's next CEO," said Casillo. "Alsea's strong brand portfolio, commitment to customers, passionate team members and entrepreneurial culture are a winning combination. Alsea is an industry leader with significant momentum, uniquely positioned to serve a growing customer base and continue the process of successfully expanding its businesses. I am excited to work with Alberto and Alsea's more than 60,000 team members in six countries to pursue this vision and deliver increased value to our customers, our strategic partners and our shareholders. In addition, I am looking forward to providing development opportunities for our team members and making a positive difference in the communities where we operate."

This press release contains certain forward-looking statements that reflect the current views and/or expectations of Alsea and its management with respect to its performance, business and future events. We use words such as "believe", "anticipate", "plan", "expect", "intend", "target", "estimate", "project", "predict", "forecast", "guideline", "should" and other similar expressions to identify forward-looking statements, but they are not the only way we identify such statements. Such statements are subject to a number of risks, uncertainties and assumptions. We caution you that a number of important factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in this release. Alsea is under no obligation and expressly disclaims any intention or obligation to update or revised any forward- looking statements, whether as a results of new information, future events or otherwise.

Alsea is the leading restaurant operator in Latin America and Spain of global brands in the quick service, coffee shop, casual and family dining segments. It has a diversified portfolio, with brands such as Domino's Pizza, Starbucks, Burger King, Chili's, California Pizza Kitchen, P.F. Chang's, Italianni's, The Cheesecake Factory, Vips, El Portón, Archie's, Foster's Hollywood, LAVACA and Cañas y Tapas. The company operates more than 3,000 units and has more than 60,000 employees in Mexico, Argentina, Chile, Colombia, Brazil and Spain. Alsea's business model includes support for its brands through a Shared Services Center that provides all of the Administrative and Development Processes, as well as the Supply Chain.

For more information, visit: www.alsea.com.mx

Diego Gaxiola Cuevas Chief Financial Officer Telephone: (5255) 5241-7151 ri@alsea.com.mx