AMAZON.COM : In Collaboration with the {CFDA Fashion Incubator} MYHABIT Presents Limited-Edition Exclusive Designer T-Shirts
05/19/2011 | 09:10am
Starting today, recently launched online fashion destination MYHABIT.COM
will offer its members exclusive access to limited-edition t-shirts
designed by the inaugural class of CFDA Fashion Incubator designers.
This coveted collection will feature the latest graphic inspirations
from 12 of today's most promising brands.
"MYHABIT.COM proudly supports the mission of ensuring the business
growth and sustainability of the next generation of fashion designers,"
said Maria Renz, president of MYHABIT. "We're excited to support the
CFDA Fashion Incubator and we think our customers will love the
exclusive shirts these talented, up-and-coming designers have created
for us."
According to Lisa Smilor, associate executive director of the CFDA, "The
exposure to be derived from an association with a high-end fashion
destination such as MYHABIT is extremely beneficial to a young brand.
The CFDA Fashion Incubator designers are most appreciative for this
opportunity."
Made with the best pima cotton, the limited-edition t-shirts showcase
the latest graphic inspirations of Alice Ritter, Bibhu Mohapatra, Gemma
Redux, Grey Ant, House of Waris, Jolibe, Prabal Gurung, Public School,
Ruby Kobo, Sang A, Subversive Jewelry and Tom Scott, who share the
following inspirations:
GREY ANT
Description: "An old fashioned 19th Century
font reading 'FUN FUN' in a 'Sickn'n' color combination of flat gold,
salmon, mauve and bright yellow."
Inspiration: "I was looking to paraphrase
the tenure of summer deciphered in English via the Japanese tongue."
HOUSE OF WARIS
Description: "Waris + sports car + palm
trees + naked friend."
Inspiration: "Life."
PUBLIC SCHOOL
Description: "The art was an idea one of
our friend's suggested we create."
Inspiration: "By definition it refers to a
childlike irreverence that mirrors the spirit of our collection. The
hand painted treatment also lends the imperfect nature of our designs."
ALICE RITTER
Description: "The red and blue half circles
are reminiscent of the modern design of movie posters from the 1960's."
Inspiration: "The graphic on my t-shirt is
a collage of French movie quotes, more specifically, from my favorite
60's new wave movies by Godard and Truffaut: Breathless, Le
Mepris, Band of Outsiders, Pierrot le Fou, Jules and Jim,
Les 400 Coups and Bed and Board."
BIBHU MOHAPATRA
Description: "The graphics are a jumble of
four sets of numbers infused with letters B, I, H, U in a very random
manner, displayed on a canvas that goes from dark to light."
Inspiration: "A representation of a project
I have been working on with a friend of mine, based on a major historic
occurrence of events in the 20th century, that touched and changed the
lives of millions forever. Each of the four colors of numbers represents
men, women, children and people of alternative lifestyles."
GEMMA REDUX
Description: "A hand-sketched large
industrial link unisex necklace with oversized and super-saturated
rubies, emeralds and tanzanite."
Inspiration: "This design highlights the
Gemma Redux aesthetic of mixing masculine and feminine, industrial and
natural, in a silhouette that is bold and fun to wear, which is the
focus for each of our pieces."
JOLIBE
Description: "A graphic black and white
free hand linear design."
Inspiration: "Drawn from our transition and
Spring 2011 collection prints."
PRABAL GURUNG
Description: "Graphic 'PG' lego logo with
three-dimensional effect."
Inspiration: "This tee was inspired by
legos seen at a vintage store."
RUBY KOBO
Description: "This t-shirt shows the easy,
casual way the ruby necklace can be worn."
Inspiration: "The ruby is a stone both of
us love and was the first stone we used when we started with Ruby Kobo.
It will always be a part of our collection."
SANG A
Description: "KEEP ON RARE BIRD. Bold black
and red images of the bright piercing sun and a flock of birds printed
on white ground."
Inspiration: "This was inspired by the one
bird leading the flock; a conqueror taking chances, a leader guiding the
lost...a rare bird."
SUBVERSIVE JEWELRY
Description: "I think this shirt is pretty
self-explanatory."
Inspiration: "My t-shirt is meant to
inspire the realization that fashion and celebrity are not necessarily
synonymous. One can appreciate and celebrate fashion without having to
shoulder the burden of narcissism."
TOM SCOTT
Description: "This is an image from my Fall
2011 collection, and then we chose the bright hot pink and printed it as
a photo negative."
Inspiration: "This t-shirt, and the entire
Fall 2011 collection, is inspired by 'deviance' and 'living on the
fringe.'"
Offered in sizes S, M, L, XL the MYHABIT.COM/CFDA Fashion Incubator
limited-edition t-shirts will be sold on www.MYHABIT.com
for $30.
About MYHABIT.COM
MYHABIT, developed and launched by Amazon.com in 2011, is a
membership-only fashion destination offering up to 60 percent off list
prices of designer and boutique brands in women's, men's and children's
departments. The private-sale site features daily, limited-time sales
beginning at 9:00 AM PT/12:00 PM ET. MYHABIT is a luxurious fashion
destination for shopping hand-picked items, which also sets a new
standard in convenience and service with free, instant membership; fast,
free shipping and free returns on eligible items.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's
filings with the Securities and Exchange Commission, including its most
recent Annual Report on Form 10-K and subsequent filings.
LaForce + Stevens
Brooke Hilton or Meghan Bailey, 212-242-9353
© Business Wire 2011
