SPOKANE, Wash., Dec. 3 /PRNewswire-FirstCall/ -- People to People Ambassador Programs, the leader in global educational travel experiences, today named Steve Sampson, former U.S. World Cup, Costa Rica National Coach, Los Angeles Galaxy and Santa Clara University head coach, as Soccer Commissioner for the 2010 Sports Ambassadors travel season. Sampson, who has been actively involved with People to People Sports Ambassadors Programs for the past three years, will lead elite coaches and student athletes on a 14-day international soccer program in Brazil called the Zico Cup Futebol Tournament.

Traveling to Brazil from July 8 to July 21, 2010, student athletes ages 13-18 will experience challenging competition with soccer athletes from across South America and receive personalized instruction from Steve Sampson and a group of expert coaches he has personally selected to help guide and teach soccer athletes throughout this unique program. Student athletes will train and stay at the world-renowned Ole Brazil Futebol Club, tour the Museum of Futebol, explore the famous Maracana Stadium and celebrate the rich history of soccer in Brazil.

"We are thrilled to have Steve Sampson as Soccer Commissioner for our Sports Ambassador Programs and to lead our new Zico Cup Futebol Tournament in Brazil," said Peg Thomas, president of People to People Ambassador Programs. "This exciting travel program provides an up-close opportunity for soccer athletes to experience South America's passion for the game while expanding both their athletic abilities and leadership skills."

People to People's Sports Ambassadors are student athletes in grades 7-12 who have the opportunity to train, travel and compete internationally in the Zico Cup Futebol Tournament, Soccer Cup Tournament, Basketball Classic, Tennis Invitational or Volleyball Open. While abroad, student athletes also experience diverse cultures and meet athletes and coaches from around the world.

"The Zico Cup Futebol Tournament is intended for intermediate and elite soccer athletes to enhance their skills and compete on an international level," said Steve Sampson, Soccer Commissioner at People to People Sports Ambassador Programs. "Although soccer is called the world's sport, it continues to grow in popularity and youth participation throughout the United States."

Students and adults interested in learning more about People to People's Zico Cup Futebol Tournament and its Sports Ambassador Programs can visit www.peopletopeople.com or call 888.556.8897.

About People to People Ambassador Programs

People to People Ambassador Programs is the most recognized and respected educational travel provider and has provided more than 400,000 citizens of the world the opportunity to promote peace through understanding. The Ambassador Programs include Citizen, Student, Sports and Leadership to promote international and domestic programs for professionals, students, athletes, and the leaders of tomorrow.

Participation in a program contributes directly to personal success in a globalized world and fosters international friendships. Our hands on, unique, educational travel programs provide access to people and places beyond compare, and combine unique cultural experiences with

personal interaction to create global impact.

For nearly 50 years, People to People Ambassador Programs has helped participants travel to seven continents while maintaining an extraordinary track record of travel safety. Our safety record is the result of many factors, including a reliance on federal guidelines, the strength and experience of our leaders, our organization's expertise and experience in program destination countries, a vast global network of resources and team members, and a sincere commitment to the wellbeing of our Ambassadors and their families. For more information, visit www.peopletopeople.com.

The Ambassador Programs serve as the exclusive educational travel provider of People to People International (PTPI), the nonprofit, Kansas City-based organization founded by President Dwight D. Eisenhower to promote peace through understanding worldwide. PTPI and Ambassadors Group are united in their mission of bridging cultural and political borders through education and exchange.

About Ambassadors Group

Ambassadors Group, Inc. (Nasdaq: EPAX) is a socially conscious, education company located

in Spokane, Washington. Ambassadors Group is the parent company of People to People

Ambassador Programs, World Adventures Unlimited, and Book Rags, an educational research website. The company also oversees the Washington School of World Studies, an accredited travel study and distance learning school. Additional information about Ambassadors Group and its subsidiaries is available at www.ambassadorsgroup.com.

SOURCE Ambassadors Group, Inc.