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American Express Company : LoyaltyEdge from American Express Teams Up With First Bankcard to Manage Rewards Programs

03/19/2013 | 09:02am US/Eastern
Comprehensive Loyalty Services Enable First Bankcard to Offer More Options and New Rewards to Increase Member Engagement

LoyaltyEdge, part of the Enterprise Growth Group within American Express, today announced it has joined forces with First Bankcard®, a division of First National Bank of Omaha, to manage First Bankcard's rewards programs and to provide enhanced options to First Bankcard rewards customers. Through this collaboration, First Bankcard has implemented an improved user interface for its rewards websites, and will receive enhanced program management capabilities.

"The importance of continuing to evolve loyalty programs to meet customers' needs and desires is undeniable, particularly in today's competitive environment," said Ross Christie, General Manager, LoyaltyEdge from American Express. "We are proud to work with First Bankcard to help them achieve future customer satisfaction and engagement goals through our innovative and robust solutions."

The new rewards features are now available to First Bankcard customers participating in Maximum Rewards®, Rewards Advantage® and First AirMiles® programs, among others.

"First Bankcard is always looking to improve our customers' experience," said Stephen F. Eulie, President, First Bankcard. "We look forward to collaborating with LoyaltyEdge to continually enhance our customers' rewards programs."

About First Bankcard
First Bankcard, a division of First National Bank of Omaha, is a leader in the credit card partnership arena, serving more than 500 financial institutions, co-brand and affinity partners nationwide. For 60 years, First Bankcard has offered quality products and superior service to help its customers achieve their goals. Visit www.firstbankcard.com for more information.

About First National Bank of Omaha
First National Bank of Omaha is a subsidiary of First National of Nebraska, which is the largest privately owned banking company in the United States. First National and its affiliates have $17 billion in managed assets and nearly 5,000 employee associates. Primary banking offices are located in Nebraska, Colorado, Illinois, Iowa, Kansas, South Dakota and Texas.

About LoyaltyEdge
Announced in January 2010, LoyaltyEdge provides end-to-end loyalty services for external clients across industries in a one-stop-shop including designing rewards programs, providing redemption options and fulfillment, and analyzing redemption patterns and behaviors to help inform future marketing strategies. LoyaltyEdge delivers a full range of loyalty program services based on client needs, including valuable customer insights, program design and execution, expanded loyalty and redemption options as well as fulfillment capabilities, customer service solutions, targeted and segmented marketing and loyalty and cost management analytics.

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/companies/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.

Key links to products and services: charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, business travel, and corporate card

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