American Express Company : American Express Announces New Senior Executives in U.S. Consumer Services Business
05/02/2012| 11:05am US/Eastern
Recommend:
Katrina Lane Becomes EVP of Consumer Cards and Experiences
David Yoo joins as SVP of Commerce Innovation
American Express Company (NYSE:AXP) today announced Katrina Lane and
David Yoo have joined the U.S. Consumer Services leadership team.
Katrina Lane will lead the company's Consumer Cards and
Experiences team as Executive Vice President, managing the
consumer cards products and services portfolio. Most recently, Ms. Lane
served as Chief Technology Officer for Caesars Entertainment, an
acknowledged leader in customer relationship management (CRM) with 50
properties on four continents and $8 billion in revenue. In her new
role, Ms. Lane will create new offerings to enhance the Cardmember
experience and oversee customer segmentation, retention and advocacy.
As Senior Vice President, David Yoo will lead the Commerce
Innovation team where he will pioneer new applications and experiences
that help American Express Cardmembers shop smarter - whenever and
wherever they choose. Mr. Yoo joins American Express from Boku, a
leading global mobile payments network that enables customers to
purchase virtual goods using their mobile phone numbers. During his
tenure as Senior Vice President of Strategy, Product and Marketing, Mr.
Yoo helped Boku grow to 25 million-plus users in 66 countries through
more than 240 carrier partners that connect to merchants such as
Facebook, Disney and Zynga.
Background on Katrina Lane:
Ms. Lane joined Caesars in 2004 and was responsible for a range of
technology and marketing activities including most recently oversight of
the firm's IT application development, support, infrastructure,
innovation, gaming, websites and security groups. While in the marketing
department, she led CRM and loyalty program enhancements, media
planning, marketing analysis, internet marketing, and call center
operations.
Prior to Caesars, Ms. Lane was Senior Vice President of Marketing for
AfterHours Formalwear, a division of May Department Stores. In this
role, she oversaw all marketing activities for 330 stores in 27 states,
which generated $200 million in sales. Earlier in her career, she served
as a consultant at McKinsey & Company, working in their CRM practice to
help consumer credit, banking, and other clients build leading CRM and
membership marketing capabilities. Ms. Lane began her career as an
academic earning her B.S. in Physics from Stanford and her M.S. and
Ph.D. in Experimental Physics from Cornell University.
"It is very rare to find a person with such deep analytical academic
training, marketing and technology experience; and to have led these
functions in a best-in-class environment. In Katrina we have the benefit
of all three," said Josh Silverman, President of the U.S. Consumer
Services Businesses.
Background on David Yoo:
Prior to joining Boku, Mr. Yoo was Principal Product Manager at PayPal,
where he led the $30 billion marketplace payments group and successfully
launched eBay express and digital goods payment. He also led PayPal's
product strategy, product management, and user adoption activities, and
was responsible for increasing PayPal's user acquisition, activation and
activity through new products and features. He then moved to Tellme, a
speech recognition platform that allows consumer products, like cars and
mobile devices, to speak to their owners. Tellme was acquired by
Microsoft in 2007. Mr. Yoo also served as Chief Product Officer at AT&T
Interactive where he focused on local media and advertising. Mr. Yoo
holds a B.S. in Managerial Economics from University of California,
Davis.
"David has a proven record of being someone who can 'see around corners'
to anticipate where the market is going, and develop ingenious and
pragmatic strategies to win," said Silverman. Moreover, he has
demonstrated great skill translating those strategies into powerful
digital consumer products with mass appeal. Combining American Express's
assets with David's expertise will allow us to quickly bring digital
solutions to market that create and expand our competitive advantage."
About American Express
American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Learn more at www.americanexpress.com
and connect with us on www.facebook.com/americanexpress,
www.twitter.com/americanexpress
and www.youtube.com/americanexpress.
American Express
Gail Wasserman, 212-640-9273
gail.q.wasserman@aexp.com
or
Elizabeth
Crosta, 212-640-6557
elizabeth.crosta@aexp.com
© Business Wire 2012
Recommend :
