LITTLETON, MA--(Marketwired - Jul 9, 2014) - The Chief Customer Officer (CCO) Council, the only member-led peer-advisory network offering insight and assistance into the critical issues facing chief customer officers (CCOs), announced today that Donna N. Peeples, Chief Customer Experience Officer for American International Group, Inc. (AIG) (NYSE: AIG), has joined the premier think tank for customer-level business executives.

AIG is a leading international insurance organization, serving customers in more than 130 countries. Its companies serve commercial, institutional, and individual customers through one of the most extensive worldwide insurance networks. In a role she helped create, Peeples is charged with identifying and enhancing interactions that shape the customer's experience, gathering and operationalizing customer insights, building organizational alignment to support customer experience objectives, and delivering tangible business benefits.

"AIG's culture change is from the mailroom to the boardroom. We don't just keep customer experience in mind, we take it to heart," said Peeples. This transformation starts with having engaged employees to provide customers with the best experience possible. To that effect, Peeples' work involves mapping the organizational systems and service delivery processes connecting customers and employees and influencing changes that empower and reward the desired behaviors.

Before joining AIG, Peeples held various leadership positions at AGL Resources, Optimum Energy Sources, Peachtree Natural Gas, Shell Energy, Lennox Industries and United Guaranty. Peeples founded Motivated, Inc., a contract sales and sales training company, in 1996.

Curtis N. Bingham, founder and Executive Director of the Chief Customer Officer Council, said, "We're delighted that Donna and AIG have joined the council. Donna's breadth of experience and her impact on customers and employees alike will be an inspirational model to our members. In turn, the Council looks forward to supporting Donna's leadership of a customer organization whose reach extends around the globe to such a tremendous diversity of customers."

About the Chief Customer Officer Council
 The Chief Customer Officer Council was created to provide an environment where CCOs can share ideas, concerns, and build best practices that well help them avoid experimenting at customers' expense as they drive more profitable customer behavior, create powerful, customer-centric cultures, and drive sustainable business results. Members benefit from one-of-a-kind peer interaction, the annual CCO Summit, member roundtables, executive briefings, research, resources, and more. For more information on the Chief Customer Officer Council, visit www.ccocouncil.org, email info@ccocouncil.org or call 978/226-8681.

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