AMP Limited today announced the launch of a new business name and operating structure for its self-managed superannuation fund (SMSF) business.

The new name, SuperConcepts, incorporates the range of services the business now offers including SMSF administration, education and software services.

Existing brands including AMP SMSF Solutions, Ascend, Cavendish, Justsuper, Multiport, SuperIQ, SuperMate and yourSMSF will operate as sub-brands of SuperConcepts. The business will remain wholly owned by AMP.

Natasha Fenech will continue to lead the business, moving from her role as Managing Director, AMP SMSF to the role of Chief Executive Officer, SuperConcepts.

'We have grown considerably over the last year, both organically and through a number of strategic acquisitions, increasing our scale and efficiency in a rapidly growing and highly-fragmented SMSF administration market,' Ms Fenech said.

'This change unifies our businesses and teams, better positioning us to pursue the next phase of our growth strategy, which will be driven by high-quality customer service, access to a range of market leading SMSF product providers and the ongoing delivery of a superior SMSF software solution, SuperMate,' Ms Fenech said.

The SuperConcepts brand, which has been operating in the SMSF market since 1985, was selected after extensive market testing.

'We know from our research that the brand is well regarded, trusted and resonates with our customers across all of our services,' Ms Fenech said.

Customers will not experience any immediate change to how they interact with their provider. All customers are encouraged to contact their relationship manager with any questions.

Appointment of SuperConcepts board and leadership team

The SuperConcepts business will be supported by its own board, including a non-executive chairman and five directors, to continue with the strategy to grow the scale of the business.

Mr Richard Grellman AM has been appointed as Chairman of the board. Mr Grellman has significant experience in financial services, gained through more than 30 years at KPMG and a number of roles as Chairman and Non-executive director of several public companies, including Crowe Horwath.

Other appointees to the board include:

  • Andrew Bloore, former Chief Executive Officer, SuperIQ
  • Jonathan Deane, Chief Innovation Officer, AMP
  • Stuart Forsyth, Director and Consultant, McPherson Super Consulting and former ATO Assistant Deputy Tax Commissioner for Superannuation
  • Paul Sainsbury, Chief Customer Officer, AMP
  • Natasha Fenech, Chief Executive Officer, SuperConcepts

'We're excited by the knowledge and expertise the new board will bring to our business,'
Ms Fenech said.

In addition, a new leadership team comprising nine people has been established to support the growth of the SuperConcepts business.

Stephen Doulgeridis, founder of Justsuper has been appointed as General Manager, Business Development, while former Supercorp Chief Executive Officer, Kurt Groeneveld, has been appointed as Chief Technology Officer.

Further details on the leadership team can be viewed on the new SuperConcepts website at superconcepts.com.au

Board biographies

Mr Richard Grellman AM, Chairman
Richard brings a great depth and breadth of experience to this role, having worked with accounting firm KPMG for 32 years where he was a partner and a member of KPMG's National Board and National Executive Committee. For his last decade at KPMG he focused on providing strategic advice and services to the financial services sector.

Since his time with KPMG, Richard has served as a non-executive director for a number of public, private and not for profit companies, including Crowe Horwath. He currently serves as the chairman of the AMP Foundation.

In 2007, Richard was appointed a member of the Order of Australia for service to the community, through key leadership roles serving a number of charities, and to the finance and insurance sectors.

In September 2014 Richard was appointed to hold the office as the Tribunal of The Statutory and other Officers Remuneration Tribunal (SOORT) by the Governor of NSW. Richard also previously served as the chair of SuperIQ.

Andrew Bloore, Director
Andrew has more than two decades' experience in the SMSF superannuation and administration market and is widely respected in the industry. He has presented at many Senate Select Committees on various superannuation issues and has had involvement in a wide range of legislative and tax office committees.

Andrew is the founder and former Chief Executive Officer of SuperIQ where he built innovative SMSF services designed to provide simple, efficient and intuitive information to SMSF trustees, advisers and accountants.

Jonathan Deane, Director
Jonathan is the Chief Innovation Officer at AMP, responsible for building human-centred design and corporate venturing capabilities as well as leading the group's broader innovation activities. He brings with him a wealth of leadership and financial services experience.

He joined AMP's UK-based asset management subsidiary Henderson Global Investors in 2000. Prior to that, he spent a decade in investment banking in the UK, working extensively in financial services.

Stuart Forsyth, Director
Stuart is a former Assistant Deputy Commissioner Superannuation at the ATO where he had extensive SMSF experience. More recently, Stuart was a non-executive director of SuperIQ.

Stuart is also a director of a Brisbane based superannuation consulting and training business. With his unique background across the industry he brings a mix of large organisation experience, current consulting knowledge and high level technical skills to the board.

Paul Sainsbury, Director
Paul sits on the AMP Group Leadership team as the Chief Customer Officer with a strong strategic focus on AMP customers to continually improve their experiences. Paul brings a wealth of strategic marketing, operations, merger, business transformation and innovation experience to the board.

He has worked in the finance industry for more than 30 years, starting his career at ANZ Banking Group, where he spent 18 years working in a variety of roles across Sydney and Melbourne.

Natasha Fenech, Chief Executive Officer
Recognised as a thought leader in finance and business, Natasha is a highly-respected business leader with more than two decades' experience in the finance sector. She holds an MBA and an Associate membership of the Institute of Actuaries of Australia.

As the Chief Executive Officer at SuperConcepts she defines its strategic direction and is passionate about providing customer value. She previously held senior positions with leading finance and insurance companies, including Suncorp, and has a track record for delivering consistent and sustainable results.

AMP Limited issued this content on 2016-01-20 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 2016-01-20 00:30:06 UTC

Original Document: http://media.amp.com.au/phoenix.zhtml?c=219073&p=irol-newsArticle&ID=2130523