ANA Collaborates with VR Creators to Present New VR Travel Experiences: Beyond Tokyo

～Explore the many facets of Tokyo in Immersive Virtual Reality～

TOKYO April 6th, 2018 -ANA HOLDINGS INC(ANA HD) is proud to announce the launch of a new virtual reality travel experience, Beyond Tokyo, in honor of the annual 'Hachiko' Day on April 8th. Beyond Tokyo is created by ANA HD in collaboration with US-Japan venture and corporate innovation firm World Innovation Lab (WiL), and The Soap Collective, a San Francisco-based VR creator. The experience pays homage to 'Hachiko' - Japan's most legendary loyal dog - by reimagining his story in virtual reality, among showcasing other facets of Tokyo Japan.

Beyond Tokyo is one of many exciting new projects to emerge from ANA HD's 'JUST FLY initiative', an incubation program in collaboration with WiL, to develop new concepts beyond ANA HD's core airline business. 'JUST FLY' is particularly focused on developing next generation travel, commerce, and lifestyle experiences. The initiative builds on ANA HD's leading expertise in global travel and hospitality, and explores new opportunities leveraging the latest emerging technologies. With Beyond Tokyo, ANA HD's goal is to develop new and innovative ways to explore the world, and to encourage more people to travel in reality after the virtual experience.

'ANA HD is all about connecting people' says Beyond Tokyo Project Director, Digital Design Lab, Yusaku Zach Osumi. 'We are focused on exploring new ways to link people, beyond our core airline business, and to encourage more people to travel the world. Virtual reality presents unprecedented opportunities to connect people from different places and cultures, something that's all the more important today. We challenged ourselves to create this new kind of travel experience, using high quality VR, to encourage more people around the world to experience Japan. We are delighted to have partnered with leading creators and channels in the VR community including World Innovation Lab, The Soap Collective, and HTC.' ANA HD will leverage their experience creating Beyond Tokyo and user insights gained to continue to develop innovative experiences that inspire people to travel more and learn about new cultures.

Beyond Tokyo is a new and different kind of VR travel experience. Users can explore the popular neighborhood of Shibuya in an immersive environment that showcases different points of interest via 360 videos, audio narration, pictures, and interactive storytelling - all from the comfort of their own home. They can feel the energy at the nexus of the famous Shibuya Crossing Scramble, join locals and unwind at an izakaya restaurant, check out fashion central Harajuku, experience the Zen at a Shinto shrine, uncover quirky urban legends, relive the heartwarming true story of Japan's most legendary loyal dog, Hachikō, and more. It is a family-friendly experience for all ages, and for anyone who want to travel to Japan or simply learn about new cultures.

'We're excited to be part of the creation of Beyond Tokyo, a collaborative partnership in the truest sense.' says Gen Isayama, CEO and Co-founder of WiL. 'It's a combination of ANA HD's forward thinking vision of blazing the trail in creating a new, immersive way to travel, The Soap Collective's creative and VR expertise, and WiL's network of local insiders in Japan and advisors in the VR community in Silicon Valley. And we are excited to partner with HTC, a pioneer in VR globally. We look forward to more opportunities to collaborate with our corporate partners and startups across the globe in creating a new generation of experiences and services.'

Beyond Tokyo:www.beyondtokyovr.com

Contact:ANA Corporate Communications, TEL +81-3-6735-1111, publicrelations@ana.co.jp

About ANA
Following the 'Inspiration of Japan' high quality of service, ANA has been awarded the respected 5-Star rating from SKYTRAX for six consecutive years starting in 2013. Additionally, ANA has been recognized by Air Transport World as 'Airline of the Year' three times in the past 10 years - 2007, 2013 and 2018, becoming one of the few airlines winning this prestigious award for multiple times.
ANA was founded in 1952 with two helicopters and has become the largest airline in Japan, as well as one of the most significant airlines in Asia, operating 85 international routes and 116 domestic routes. ANA offers a unique dual hub model which enables passengers to travel to Tokyo and connect through the two airports in the metropolitan Tokyo, NARITA and HANEDA, to various destinations throughout Japan, and also offers same day connections between various North American, Asian and Chinese cities.
ANA has been a member of Star Alliance since 1999 and has joint venture partnerships with United Airlines, Lufthansa German Airlines, Swiss International Airlines and Austrian Airlines.
Besides the full service and award winner carrier ANA, the ANA Group has two LCCs as consolidated subsidiaries, Vanilla Air Inc. and Peach Aviation Limited. The ANA Group carried 52.1 million passengers in FY2016, has approximately 39,000 employees and a fleet of 260 aircraft. ANA is a proud launch customer and the biggest operator of the Boeing 787 Dreamliner.

About World Innovation Lab (WiL)
World Innovation Lab (WiL) connects entrepreneurs with corporate resources to build global businesses. World Innovation Lab is a multi-stage venture capital firm that invests in consumer and enterprise technology companies. With a deep network of global corporate partners, the firm is committed to providing startups with unparalleled investment and partnership opportunities. World Innovation Lab's foundational platform includes the Japanese government investment arm and over 20 Japan leading corporations such as All Nippon Airways, Sony, Nissan, Mizuho Bank, Daiwa Securities, NTT, and KDDI. In addition to venture investment, WiL also collaborates with the world's leading companies to incubate new businesses and to create spin-offs and joint ventures.
World Innovation Lab is headquartered in Palo Alto and Tokyo. www.wilab.com

About The Soap Collective
The Soap Collective is a next-generation storytelling and experience design company. Based in San Francisco, CA, Soap Collective seeks to push the boundaries of interactive media using emerging technologies. They believe in a simple, clean, intuitive approach to design, one that fosters quality and greater accessibility. Their goal is to improve the human experience through high-end, elegant, emotional products. www.thesoapcollective.com/

About HTC VIVE
VIVE is a first-of-its-kind virtual reality platform, built and optimized for room-scale VR and true-to-life interactions. Delivering on the promise of VR with game-changing technology and best-in-class content, VIVE has created the strongest ecosystem for VR hardware and software, bringing VR to consumers, developers and enterprises alike. The VIVE ecosystem is built around the best VR hardware in market, supported by VIVE X, a $100 million accelerator for VR and related technology start-ups, Viveport, a global platform and app store with the world's first VR subscription model that operates in more than 45 countries, and VIVE Studios, its VR content development and publishing initiative. For more information on VIVE, please visit www.vive.com.