ANHEUSER-BUSCH INTERBREW Brussels, 18 September 2014
The enclosed information constitutes regulated information as defined in the Belgian Royal Decree of 14 November
2007 regarding the duties of issuers of financial instruments which have been admitted for trading on a regulated market.
AB InBev Survey Finds 30 Million Identifications Checked Daily, Adults Welcome Servers' Responsible Drinking TipsResults coincide with fifth annual Global Be(er) Responsible Day
Third-year progress reported toward Global Responsible Drinking Goals GUINNESS WORLD RECORDS™ attempt launched for responsible server and seller pledges Shakira and Kate Middleton rank highest as preferred designated drivers
Anheuser-Busch InBev(Euronext: ABI) (NYSE: BUD) today released the results of their first international
surveyon attitudes toward the responsible serving and selling of alcohol beverages. The survey provides new data to highlight the importance of ongoing training and the opportunity to expand these efforts. Adults of legal drinking age in eight countries were asked about the impact that bartenders, waiters and store clerks have on encouraging responsible drinking.
The survey found that each day, more than 30 million people have their identification checked when they purchase alcohol beverages. Rather than feeling irritated or embarrassed, most consumers either don't mind or are flattered when asked to show identification. They're also receptive to tips from a server or seller about making responsible choices when drinking, such as eating food while enjoying a drink and taking a safe ride home.
The surveycoincides with AB InBev's fifth annual Global Be(er) Responsible Day (GBRD). This year AB InBev will rally its 155,000 employees and various community and business partners around the world to focus on the influential role of servers and sellers of alcohol beverages in promoting responsible consumption.
As part of its efforts, AB InBev is working to significantly expand the reach of its server and seller training. As an example, the U.S. team is partnering with the National Restaurant Association to reinforce the importance of training. The company is launching an attempt at a GUINNESS WORLD RECORDS™ title for "Most Pledges Received for a Campaign" toward their goal of training 1 million servers globally by the end of 2014.
"Anyone who sells or serves alcohol has a big influence on their customers' drinking behavior. Our new research shows that customers listen to suggestions from these individuals to make responsible choices about drinking
alcohol beverages. That's why we are aiming to train at least 1 million servers and sellers around the world to be a greater force for helping their customers make smart choices," said Carlos Brito, CEO of Anheuser-Busch InBev.
Survey: International Outlook on Responsible Serving and Selling of Alcohol BeveragesThe http://www.ab-inbev.com/go/social_responsibility/Responsible_Drinking/anheuser_busch_inbev_global_responsible_drinking_goals.cfmhttp%3A/www.ab-inbev.com/go/social_responsibility/Responsible_Drinking/anheuser_busch_inbev_global_responsible_drinking_goals.cfmsurvey, conducted by Brunswick Insight, polled adults of legal drinking age in eight countries - Argentina, Belgium, Brazil, China, Germany, Mexico, U.K. and the U.S. It asked about the prevalence of checking identification and the attitudes toward responsible serving and selling of alcohol beverages. Survey highlights:
Every day, more than 30 million adults across these markets have their identification checked when they
purchase alcohol beverages.
On average, identification is checked 30 times a year.
Most consumers either don't mind (39%) or are flattered (15%) when asked to show identification.
Men are 30% more likely than women to be asked to show identification.
More than one in three adults across the globe (36%) want responsible drinking tips from servers and sellers.
Almost half of adults (45%) are open to suggestions about getting a safe ride home.
Shakira is ranked the world's most popular celebrity designated driver (23%), followed closely by Kate
Middleton (22%) who was voted the second most popular.
The results reinforce AB InBev's efforts to educate servers and sellers, which builds a culture of responsible drinking and helps to prevent the harmful use of alcohol.
AB InBev also kicked off a global attempt to set a new GUINNESS WORLD RECORDS™ title for the "Most Pledges Received for a Campaign" by asking bartenders, waiters and store clerks around the world to participate in responsible serving training. AB InBev has launched a http://beerresponsible.com/websitefor servers and sellers to pledge to serve responsibly.
Global Responsible Drinking Goals Progress
Today, AB InBev also announced third-year progress toward meeting its six http://www.ab-inbev.com/go/social_responsibility/Responsible_Drinking/anheuser_busch_inbev_global_responsible_drinking_goals.cfmhttp%3A/www.ab-inbev.com/go/social_responsibility/Responsible_Drinking/anheuser_busch_inbev_global_responsible_drinking_goals.cfmGlobal Responsible Drinking Goalsby the end of 2014. Progress toward the goals will be independently audited at the end of this year, and final results will be reported in early 2015. Year-end 2013 results show that AB InBev has already achieved four of its
six goals:
Reached almost 340 million adults across the globe with programs that help parents talk with children about underage drinking, exceeding the goal of reaching at least 100 million adults.
Provided identification-checking materials to 1.2 million bars and other retailers across the globe, going beyond the target of 500,000.
Trained 390,000 servers and sellers of alcohol across the globe - including bartenders, waiters and grocery store clerks - on responsible beverage sales. AB InBev aims to train a total of at least 1 million people through a mix of both online and face-to-face training.
Reached more than 1 billion legal-age consumers across the globe to educate them about the importance of using a designated driver or safe ride home, exceeding the target of reaching at least 500 million consumers.
Invested more than 238 million USD in responsible drinking advertising and programs, getting closer to the goal to invest at least 300 million USD.
Made the celebration of Global Be(er) Responsible Day an annual event that expands impact each year through education, projects and partnerships.
More information on the company's responsible drinking efforts and Global Be(er) Responsible Day is available online.
About the Survey: The survey was conducted online by Brunswick Insight among nationally representative samples of 7,982 legal drinking age adults in Argentina (n=433), Belgium (n=1,038), Brazil (n=1,029), China (n=1,128), Germany (1,105), Mexico (n=1,029), the U.K. (n=1,100) and the U.S. (n=1,010). The global margin of error is ± 1.1% at the 95% confidence level. All surveys were conducted between August 18th and 25th, 2014.
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world's top five consumer products companies. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. This includes global brands Budweiser®, Corona® and Stella Artois®; international brands Beck's®, Leffe®, and Hoegaarden®; and local champions Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Victoria®, Modelo Especial®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Cass®, and Jupiler®. Anheuser-Busch InBev's dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser-Busch InBev leverages the collective strengths of its approximately 155,000 employees based in 25 countries worldwide. In 2013, AB InBev realized 43.2 billion USD revenue. The company strives to be the Best Beer Company Bringing People Together For a Better World. Learn more at ab-inbev.com, at facebook.com/ABInBev or on Twitter through
@ABInBevNews.
About Better WorldThrough our commitment to be the Best Beer Company Bringing People Together For a Better World, Anheuser-Busch InBev is the beer industry leader in social responsibility initiatives, ranking as the No. 1 brewer on FORTUNE Magazine's "World's Most Admired" companies list. Our Better World efforts focus on three pillars: promoting responsible drinking; protecting the environment; and giving back to the communities in which we live and work. Around the world, we develop and implement social responsibility programs and campaigns in partnership with parents, government officials, community organizations, retailers and others. From promoting responsible drinking messages on some of the world's most watched television programming, to turning coconut husks into renewable energy to fuel our breweries, to volunteering in the community, Anheuser-Busch InBev and its employees are committed to making a difference.
For more information about Anheuser-Busch InBev and Better World, please visit: http://www.ab-inbev.com/www.ab-inbev.com.
Anheuser-Busch InBev Contacts:
Media Investors Marianne Amssoms
Tel: +1-212-573-9281
E-mail: marianne.amssoms@ab-inbev.com
Tel: +1-212 573 4365
E-mail: graham.staley@ab-inbev.com
Tel: +32-16-27-69-65
E-mail: karen.couck@ab-inbev.com
Tel: +32-16-27-68-88
E-mail: thelke.gerdes@ab-inbev.com
Tel: +1-212-573-4376
E-mail: christina.caspersen@ab-inbev.com
|
distributed by
|
