AOL, Inc. : AOL Unveils The AOL On Network: Powerful New Video Platform Places High Value on Programmed Content
04/24/2012| 06:05pm US/Eastern
New Brand Spotlights Videos that are Relevant NOW Across 14 Content
AOL today launched AOL On, a platform of AOL's complete video offerings
and a curated video hub for consumers that offers premium video across
14 content channels including food, business, entertainment, style,
tech, travel, health and others, reaching an audience of 57 million US
consumers*. The launch of the AOL On Network brings AOL's entire video
offering under one umbrella that delivers premium content at significant
scale within desired audience segments. Recognizing the increasing trend
toward multi-screen consumption, all of the videos from AOL can be seen
across four screens - desktop, tablet, mobile devices and connected TV
devices. The launch of the AOL On Network was announced at AOL's 2012
Digital Content NewFront, where more than 450 brand advertisers,
marketers, agencies and digital and TV media buyers came together to see
AOL's new slate of video programming, meet original programming
producers and casts, and experience the power and reach of the AOL brand.
Ran Harnevo, SVP, AOL On (Photo: Business Wire)
At the center of the consumer experience is the AOL
On video hub (http://on.aol.com),
a premier destination for consumers to discover all the videos they
should be watching. AOL On offers a true point of view, curating the
best videos including news, lifestyle and entertainment. AOL On will
surface the most relevant videos in real-time from a library of over
320,000 high quality, short-form videos created by more than 1,000
premier publishers and AOL. The voice of AOL On will be expressed
through highly curated shows, channels and video playlists integrating a
range of programming, from AOL original products to partner content.
High profile celebrities like Nina Garcia, Rachel Roy, Heidi Klum,
Adrian Grenier, Erin Fetherston, Marc Forgione, Sam Talbot and Christine
Vachon have already signed on to curate AOL On playlists and share their
passions and unique perspectives with audiences.
"AOL is a brand company. We offer innovative platforms like the AOL On
Network, along with vibrant and engaging video content that we know
people are flocking to the Web to consume at an unprecedented velocity,"
said Tim Armstrong, Chairman and CEO, AOL. "With the launch of AOL On we
are bringing people closer to the things that matter, while helping them
discover and share the stories and information that color their lives."
On Every Topic, On Every Screen:
The AOL On Network is comprised of the former AOL Video, goviral,
StudioNow and AOL HD brands. According to eMarketer, U.S. online video
spend is projected to reach $7 billion in 2015**. The AOL On Network is
well positioned in North America to capture advertising through deep
brand integration in the video experience, and sponsored content via
pre-roll of channels and individual playlists across categories.
"AOL On goes beyond the traditional online video experience and delivers
premium, curated video in the right context at the right time - be it on
your desktop, tablet, smart phone or connected TV devices," said Ran
Harnevo, Senior Vice President, Video, AOL On. "Consumers need a
destination to discover videos on the topics that matter when they want
them. AOL On is at the intersection of relevant entertainment and
information served in a way that helps consumers stay on top of what's
Harnevo continued, "The AOL offering can be a compliment or viable
alternative to traditional TV-buying strategies, and we are
well-positioned not only from a scale perspective, but from a
programming perspective to capture TV dollars. It is undeniable that
online video has strategic advantages relative to TV, and we have the
programming, audience and measurement tools to not only target audiences
but find them where they are on the Web."
The AOL On Network is one of the top 10 video platforms on the Web, and
is number one in categories including Fashion, Tech, Auto, Travel, Food
and Home. The Network attracts 861 million video streams per month, with
users spending a total of 2.4 billion minutes consuming video.*
Consumers can experience AOL On content across the desktop, mobile and
tablet optimized sites and apps, and in the living room through AOL On
HD via Samsung, Sony, Roku, Google TV, Boxee and Yahoo! Connected TV
Original Programming Series Announced Today:
Justice - Live today on AOL
On Tech and HuffPost
Crime, Digital Justice is a weekly reality show that
follows digital forensic investigators as they solve cyber crimes. The
series deep dives into fascinating crime prevention units that are
using the latest digital technology.
- Written by Sex and the City's Amy Harris, Fetching
is set against the backdrop of New York City and stars Liza - a young
woman who quit her job as a lawyer and ended her engagement in the
same week--in hopes of pursuing her dreams of opening her own business,
a doggy daycare store called "Fetching."
Women Big Cars - Debuting on May 7, the web series is centered
around four soccer moms struggling to balance their busy schedules,
family lives and sanity.
Door Hero - A new, unscripted series that features
everyday Americans with extraordinary stories. This new series will
put an action-filled spotlight on America's bravest everyday heroes.
Garcia - Whether you're embarking on a new relationship, just
starting a new career or have a new baby, two things just happened:
you found a new life and you lost your groove. The swag, thrill and
the mojo of your look is totally gone and there's only one woman that
can help you get it back: Nina Garcia.
Beat Entertainment - A deeper, more thoughtful
lifestyle and entertainment show for and by teens and young adults
covering a wide variety of pop culture and lifestyle categories with a
genuine point of view.
+ 1 - Similar to popular sports-related fantasy games,
the ur + 1 gaming platform will allow users to pick teams of
celebrities to compete for points based on their coverage on AOL
properties. Celebrity-related content across HuffPost
Music and HuffPost
TV will be a part of the gaming experience, encouraging users to
read, comment and share the content.
Earlier this month AOL announced
a partnership with Nielsen to offer marketers guaranteed audience
delivery for online video advertising campaigns bought across its
properties. This is the first time that online GRPs - based on audience
demographics, rather than clicks or impressions - are being used as the
basis for advertiser guarantees on the Web.
* comScore March 2012; total U.S. video viewers
** eMarketer, July 2011
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously
innovating, growing, and investing in brands and experiences that
inform, entertain, and connect the world. The home of a world-class
collection of premium brands, AOL creates original content that engages
audiences on a local and global scale. We help marketers connect with
these audiences through effective and engaging digital advertising
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AOL Corporate Communications
Caroline Campbell, 917-606-4772
© Business Wire 2012