AOL, Inc. : Advertising.com's Dave Jacobs Re-Elected as Co-Chair of IAB's Networks & Exchanges Committee
02/27/2012| 08:10am US/Eastern
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AOL, Inc. (NYSE:AOL) is proud to announce that Dave
Jacobs, Senior Vice President of Publisher Services of
Advertising.com, has been re-elected to the Interactive Advertising
Bureau's (IAB) Networks & Exchanges Committee as Co-Chair for 2012.
Dave Jacobs, AOL (Photo: Business Wire)
The IAB
Networks and Exchanges Committee is comprised of senior leaders of
ad networks and exchanges that are general member companies. The
committee is dedicated to furthering the interests of ad networks and
exchanges in today's complex ad marketplace. Committee objectives are to
foster the highest standards of professionalism and accountability in
relationships with publishers, advertisers and the agency community, to
develop programs that enable revenue growth, and to create best
practices that protect consumers and the industry.
"I am honored to have been re-elected as the Co-Chair of the Networks
and Exchanges Committee," said Jacobs. "The networks and exchanges
marketplace is complex and confusing for a number of reasons so it is
important that those of us in the industry be evangelists for making it
simpler for our partners. In the last year I led the committee in a
number of efforts including the 2011 IAB Networks & Exchange Marketplace
and the first Quality Assurance Guidelines (QAG) Day, and am looking
forward to even more great programs though 2012."
Last year, Jacobs was selected
for an IAB Service Excellence Award, created to recognize outstanding
leaders who have driven advancements for the interactive advertising
industry, for his work in drafting the Networks & Exchanges Quality
Assurance guidelines, a document that standardizes networks and
exchanges information, and enhances buyer control over the placement and
context of advertising, thus providing brand safety. These guidelines
represent the end of an 18 month-long process of creating a new industry
standard that provides transparency and brand controls to advertisers.
About AOL:
Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL)
is on a mission to inform, entertain and connect the world. The home of
a world-class collection of premium brands, AOL creates original content
that engages audiences on a local and global scale. We help marketers
connect with these audiences through effective and engaging digital
advertising solutions.
About IAB
The Interactive Advertising Bureau (IAB)
is comprised of more than 500 leading media and technology companies
that are responsible for selling 86% of online advertising in the United
States. On behalf of its members, the IAB is dedicated to the growth of
the interactive advertising marketplace, of interactive's share of total
marketing spend, and of its members' share of total marketing spend. The
IAB educates marketers, agencies, media companies and the wider business
community about the value of interactive advertising. Working with its
member companies, the IAB evaluates and recommends standards and
practices and fields critical research on interactive advertising.
Founded in 1996, the IAB is headquartered in New York City with a Public
Policy office in Washington, D.C. For more information, please visit www.iab.net.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50182096&lang=en
Media:
AOL
Mandy Albers, 212-652-6394
mandy.albers@teamaol.com
© Business Wire 2012
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