AOL, Inc. : Patch Names All-Star Mark Teixeira "Commissioner of Patch Baseball"
04/10/2012| 10:35am US/Eastern
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Partnership with Superstar First Baseman Will Offer Exclusive
Benefits to Young Athletes and Little League Coaches in 850+ Patch
Communities
Patch, AOL's leading platform of over 850 hyperlocal news, information
and engagement sites, has appointed Mark Teixeira, four-time Gold Glove
winner, as the Commissioner of Patch Baseball.
The two-time All-Star and four-time Gold Glove Award winner will
interact with Patch users by regularly responding to questions, sharing
baseball tips, and posting exclusive videos. Teixeira will also offer
young athletes advice on how to stay in shape and why healthful eating
is so important for optimal performance.
"I live in a Patch town now and I keep tabs on my original hometown via
the Patch site there, so I've seen the ways that Patch supports its
communities," commented Teixeira. "I'm excited to be a part of that by
connecting with Patch users who have the same passion for baseball that
I do. I'm eager to see what kinds of questions they toss my way!"
"Baseball is such an important part of so many of the communities we're
in - and if something's important to our users, it's important to
Patch," said Rachel Feddersen, Chief Content Officer at Patch. "Mark is
a great representative of what Patch stands for. We're thrilled to offer
this exclusive opportunity for our communities' baseball players, from
little leaguers to college prospects, to interact with this World Series
champion."
Patch has long been a supporter of local athletics, having sponsored
over a hundred teams and sporting events in Patch towns in its 3-year
history, including more than 60 little league teams.
Launched in 2009, Patch more than tripled its UV traffic between
December 2010 and December 2011, which made it the fourth largest
regional/local property online at the time (comScore, January 2012).
With the mission of becoming the most trusted source of local news and
information via a platform of hyperlocal sites, Patch is managed by
professional local journalists and photographers. Patch is also the
premier online destination for residents who want to participate in
discussions, post announcements and event information, share their
perspectives via Patch's blogging platform, and get involved in their
communities. In addition, business owners and advertisers benefit from
Patch's unique ability to geotarget new and existing customers. Serving
as the eyes and ears for what is happening at the grassroots level
across the country, Patch is now in over 850 communities in 22 states
plus Washington, D.C.
Patch
Janine Iamunno, 212-274-2282
janine@patch.com
© Business Wire 2012
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