AOL, Inc. : Patch & PIX11 Harness the Power of "Local" in New Content Partnership
05/17/2012| 04:05pm US/Eastern
Recommend:
PIX11 Newscasts Will Feature Patch's Most Compelling Stories and
Breaking News From Nearly 150 Communities in the Tri-State Area
Patch, AOL's leading platform of local news, information and engagement
sites, and WPIX-TV (PIX11), Tribune Broadcasting's New York television
station, today announced a partnership designed to feature Patch content
in daily PIX11 newscasts. "Patch on PIX" segments will kick off this
week on PIX11 News at Five, and are expected to expand to the PIX11
Morning News.
"Patch on PIX" segments, shot daily at Patch's NYC headquarters, will
highlight the most popular news and compelling stories from Patch sites
in Westchester, Long Island, Connecticut, and New Jersey.
"In our continuing goal to better serve our local communities, PIX11's
partnership with Patch will deliver valuable content to our viewers,
creating a richer and deeper news experience," said Bill Carey, PIX11
News Director.
The PIX11 and Patch news teams will also have access to each other's
content during breaking news situations, in order to bring their
respective audiences the most up-to-date details on developing stories.
In addition, PIX11 may feature some of Patch's top headlines during the
PIX11 Morning News via the PIX11 news ticker.
"PIX11 is a terrific venue for Patch's unique brand of local content,"
said Rachel Feddersen, Chief Content Officer at Patch. "Their reach as
one of the top TV outlets in the nation, along with our editors' online
coverage of the most compelling stories in the area, will be a big win
for viewers who are short on time but have a big interest in what's
going on in their communities and beyond. We're very excited about this
new way to distribute our content; it's a great on-air extension of our
mission to bring local residents the most relevant and timely news and
information."
The partnership launch comes on the heels of last week's announcement by
AOL Chairman and CEO Tim Armstrong that Patch will command between $40
million and $50 million in revenue this year. Patch also drew its
highest traffic to date in Q1 and now serves over 10 million users per
month, as the Web's #5 local/regional property (comScore, April 2012).
In just over three years, Patch has grown from 3 to over 850 sites in 23
states and now employs nearly 1,000 professional editors in those
communities.
About Patch.com
Launched in 2009, Patch more than tripled its UV traffic between
December 2010 and December 2011 and currently serves more than 10
million users (comScore, April 2012). With the mission of becoming the
most trusted source of local news and information via a platform of
hyperlocal sites, Patch is managed by professional local journalists and
photographers. Patch is also the premier online destination for
residents who want to participate in discussions, post announcements and
event information, share their perspectives via Patch's blogging
platform, and get involved in their communities. In addition, business
owners and advertisers benefit from Patch's unique ability to geotarget
new and existing customers. Serving as the eyes and ears for what is
happening at the grassroots level across the country, Patch is now in
over 850 communities in 23 states plus Washington, D.C.
ABOUT PIX11
Founded in 1948 and owned by Tribune Broadcasting, a division of the
Tribune Company, PIX11 has long been regarded as a groundbreaking
station in New York. In September 2006, PIX11 became the flagship
station of the CW Television Network, and its successful primetime
programming, award winning news, extensive library of hit movies,
first-run programs, off-network sitcom favorites, quality children's
programming and public affairs shows, as well as outstanding event
coverage, have contributed to the station's success. PIX11 has earned
over 200 Emmy Awards, including two Emmy Awards for Outstanding Morning
News Program and multiple Emmy Awards for Outstanding Newscast. The
station has been honored with numerous other awards for excellence in
reporting, news coverage, public affairs, specials and features. In
addition, PIX11 has been the official broadcast television home of the
New York Mets since 1999. For more information, please visit www.pix11.com
PATCH
Janine Iamunno, 212-274-2282
janine@patch.com
or
Joe
Wiggins
joe.wiggins@patch.com
or
PIX11
Jessica
Bellucci
jbellucci@tribune.com
© Business Wire 2012
Recommend :
