AOL to Shift Marketing to Emphasize 'Stable of Brands' -FT

07/16/2012| 05:54pm US/Eastern

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AOL Inc. (>> AOL, Inc.) chief executive Tim Armstrong plans to announce on Tuesday a shift in marketing strategy to emphasize the company's "stable of brands" like Huffington Post, TechCrunch and Moviefone, the Financial Times reported Monday.

The company plans to provide more segment-based information in its financial reports, the FT reported.

Mr. Armstrong told the newspaper that "if you added up all our brands and compare them to M&A activity" in the Internet services sector, "our brands would be worth a lot of money for investors." He said "AOL is a top five Internet brand with a valuation that doesn't reflect that," the FT reported.

AOL will also name Jolie Hunt chief marketing and communications officer, the newspaper reported. Ms. Hunt is a former senior vice president of Thomson Reuters Corp. (>> Thomson Reuters Corporation).

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