NEW YORK, NY / ACCESSWIRE / March 22, 2017 / Apple and Microsoft, two of the world's largest computer and software manufacturers, have revealed changes and additions to a main product line. Technology firms have learned that adaptation of business models is necessary in order to compete and survive in today's global economy. Investors should take note that "follow the leader" is true even for the biggest corporations, regardless of market share. Consumers continually demand more from the companies they are loyal to, and responding to those demands is a critical part of their success stories.

RDI Initiates Coverage:

Apple Inc.

https://ub.rdinvesting.com/news/?ticker=AAPL

Microsoft Corporation

https://ub.rdinvesting.com/news/?ticker=MSFT

Apple traded on volume of 39.53 million shares traded on Tuesday, closing at $139.84 a share, down $1.62. Apple has been given a large amount of credit for the continuing rise in Taiwan's stock market as it continued to show signs of strength as Apple's Asian electronics partners reported an increased demand for their products. In addition to the announcement of a new iPad, the company began paring back on underperforming iPad models, discontinuing the iPad Mini 2 and other iPad models. The new iPad is said to be cheaper by almost $270 compared to their business iPad (iPad-pro), though the technology has been slightly downgraded to accommodate the drop in price. The computer tablet marker as a whole is showing serious signs of weakness with declining sales year over year, and Apple, a leader with nearly 21 percent market share of the tablet market, is taking the lead to restore price competition and to spur consumer interest.

Access RDI's Apple Research Report at: https://ub.rdinvesting.com/news/?ticker=AAPL

Microsoft closed down 72 cents on Tuesday for a closing price of $64.21. There have been changing reports about the company's modification to their Windows 10 operating system specifically designed to meet the needs of the Chinese government. The latest information is that the response from Microsoft is the result of the Chinese government taking stricter measures to maintain and improve its cybersecurity infrastructure. What is known in the computer security industry as "back doors" ? ways that a foreign government could access the data from a workstation on a connected computer network ? appears to be the greatest concern by China. Being known for its tight control over internet, it is not surprising if Beijing could have demanded for spying controls to be used by Chinese government itself. However, the actual modification to the Windows 10 software was done by Chinese technology company China Electronics Technology Group, Microsoft has not provided any information on the kinds of changes done for this custom version of Windows 10. Several other U.S. companies such as Qualcomm and Intel are also working with China to address their security concerns.

Access RDI?s Microsoft Research Report at: https://ub.rdinvesting.com/news/?ticker=MSFT

Our Actionable Research on Apple Inc. (NASDAQ: AAPL) and Microsoft Corporation (NASDAQ: MSFT) can be downloaded free of charge at Research Driven Investing.

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Disclaimer: This article is written by an independent contributor of RDInvesting.com and reviewed by Hemal K. Gandhi, a CFA® charter holder. RDInvesting.com is neither a registered broker dealer nor a registered investment advisor. For more information please read our full disclaimer at www.rdinvesting.com/disclaimer.

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