Apple (NASDAQ:AAPL) and Google’s new parent company – Alphabet (NASDAQ:GOOG) – are both tech giants on the move. Is one company better than the other when considering making an investment?
While Apple shares are down nearly 19% since peaking in mid-February, Google shares have progressed 3% since bottoming for the year about a month ago. Then in the beginning of June, we see Alphabet going down and Apple stock rising. And yet Apple is much more affordable in the $93 range compared with Alphabet's $725 range. 
Apple trades at eleven times next year's earnings on a price-to-earnings ratio while Alphabet is at a lofty 27 times earnings – underscoring investors' thinking that Alphabet’s performance makes a better case for growth.

Apple – Big and Juicy
Bargain valuation: Apple’s S&P 500’s forward price-to-earnings ratio is 17.5 so Apple’s trading for less than 11 times forward earnings at present pricing. Alphabet is about 27 – so Apple is a better buy in this respect.
Dividend and dividend-growth: with dividends at about 25% of expected earnings – Apple shareholders are happy and this means continued income potential for the future, especially since they raised its dividend about 10% recently. 
Software and services: Apple is much more than hardware – they have software and many services too that total almost $6 billion in revenue last quarter. Services like Apple Pay, iTunes and iBooks is just behind the iPhone with nearly 12% of sales. iPad and Mac aren’t even as profitable as these services. Flashy new hardware is great for a flash-in-the-pan bump in Apple stocks but don’t be fooled that because something fancy hasn’t been introduced that Apple is unhealthy or not growing.
Nevertheless, with declining iPhone sales, Apple seems to be at a critical moment in its history. Apple also looks as if it’s falling behind in crucial technologies: mobile search, cloud-based applications and artificial intelligence.

Alphabet – Getting Hotter Everyday
Alphabet has been a leader of technological progress for more than a decade now. Of course, that’s what has kept Alphabet shares rising by more than 200% over the last five years.
No one should be thinking of Alphabet as just an online search company. After all, Android powers a majority of the smartphones on Earth and YouTube is the biggest online video outlet in the world.  Alphabet is continuously evolving and tends to quickly dominate unexplored business sectors.
On top of it – did you know that up to 97% of Google’s revenue comes from advertisements? Advertising revenue alone last quarter totaled up to well over $32 billion in revenue. Even such products that may only occasionally cross your mind like Google Earth is enormously successful with 1-billion downloads reached in 2011 alone.
Alphabet has no issues earning profit for shareholders. With huge developments with cloud computing on the horizon, along with driverless cars, analysts believe Alphabet is poised to continue rising and most persist in being very bullish.

Apple Pie or Alphabet Soup?
Ultimately, there are positive developments for both Apple and Alphabet to consider before investing in one stock or the other or for when about to make predictions with a derivative like binary options.  
Apple offers dividends of 2.51% which could increase while Alphabet never offered dividends but Apple is trading at nine times next year’s earnings while Alphabet’s trading at 18 times next year’s earnings. Naturally, this highlights the fact that investors have a vision of Alphabet having a loftier trajectory.
In the end, however, it’s not like choosing between an iPhone and an Android smartphone – investors should strongly consider having both stocks.
Just as apple pie and alphabet soup have their place and fill real needs – so does Apple and Alphabet in an investor’s portfolio. Analysts consider both companies as ‘strong buys’ and there are real advantages of having both stocks in a portfolio.

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