A single contact for each key account: a requirement clearly-expressed by partners

The Partners and Key Accounts department is run by François Kwasnik, Director of development, and Dominique Boré, Director of coordination, both of whom are responsible for supporting institutions and creating solutions which best meet their expectations, by uniting expertise within the APRIL group. They are supported by several Key Account Managers, who act as direct, sole contacts for clients and ensure services run smoothly. The APRIL group uses this simple, fully customer-focussed organisation to formalise their relations with each key account. It centralises and coordinates all of the projects, and offers bespoke solutions to each partner's issues.

APRIL products and services which are in line with key account partners' strategies

Banking and institutional players face a whole host of major issues, in particular how to improve their products to equip their customers with multiple policies, how to develop their loyalty, offer digital products and services and benefit from increased flexibility in a market which has been shaken up by regulatory changes. The APRIL group's long-standing expertise in designing products, managing customer services and running networks, alongside its innovative and tailored management and its high quality policy handling are fully in line with the strategic requirements of major partners which are looking to add to their product ranges whilst at the same time benefiting from a reduced time to market. APRIL's proposal is adjustable in terms of branding, as the associated products and services (particularly policy handling) can be branded according to partners' specific requirements, either under the distributor's brand (white label product) or as an APRIL sub brand.

Combining expertise from all the group's companies

The APRIL range of products and services, which draws upon the business expertise of its various subsidiaries and on its operations in 34 different countries, therefore covers the whole of the insurance field, including both life and health insurance and property and casualty insurance, in France and worldwide. It is based on 2 key areas:

  • Bespoke insurance products designed as line extensions
  • Standard TPA (third party administration), all sectors, including savings and life insurance. In addition, this activity enables its institutional clients to be compliant with the requirements of Solvability 2 (monitoring risk, steering activities), to have an efficient extranet tool and an additional platform to multiply customer cover.

Internationally, the APRIL group shares its own commercial establishments with its clients, as well as its in-depth understanding of the specific economic and regulatory features of local markets, to provide footholds for French clients looking to set up operations abroad with new products and services.

As customer guidance and high quality policy handling are at the heart of APRIL's DNA, the group uses formal, thorough SLAs (Service Level Agreements) which therefore ensure an optimal level of service for banking and institutional clients.

A new stage in APRIL's sales dynamic

The APRIL group has implemented a key accounts approach for several years with its partners for white label product management of their individual and group insurance activities. As recent examples, Prévoir approached the APRIL group to develop, run and manage an NIA group health insurance product for small businesses, whereas two regional funds belonging to a private health insurance network and two retail banks have chosen APRIL products and services to add to their lines. Today, over 20 key accounts have placed their trust in the APRIL group.

High added-value for the key account partners.

The broadest, most extensive brokering catalogue on the market.

Delegated management solutions as APRIL sub-brands or white label products.

Centralisation of expertise, which is key when designing products or services and a quick time-to-market.

Project management to offer solutions for any implementation issues.

Use of the APRIL group's state-of-the-art tools to ensure optimal commercial and price positioning.

Products and tools designed to offer online premium calculators and distribution (extranet, mobile applications, etc.)

Commercial support close at hand (training for teams, dedicated hotline, etc.).

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