Arcelik : Arçelik A.S. Received 2 Awards at IF Design
March 04, 2015 at 03:32 am EST
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Arçelik A.Ş. Received 2 Awards at IF Design
Arçelik A.Ş. was granted awards for two products at IF Design, one of the most prestigious design awards in the world. Arçelik A.Ş. was granted the award in the category of kitchen utensils with its VUX (Virtual User eXperience) technology, which is a breakthrough in device control mechenisms and its Luminist Cast Stove, which is a modern, user-friendly cooking system.
Arçelik A.Ş. Industrial Design Team received the awards at the ceremony held in München, Germany.
VUX (Virtual User eXperience)
VUX, which improves kitchen experience with illuminated projection and a virtual control surface, can control the networked dishwasher, stove and hood in the kitchen by means of a central interface projected to the different areas of the counter.
Luminist Cast Stove
Luminist draws attention as a modern and user-friendly cooking system, which has state-of-art and high efficiency flaming cooking zones as well as specially designed and shaped cooking pan carriers, which offer a convenient cleaning experience to the users. It offers a convenient cleaning opportunity as there is a small area in the middle, in which the overflown liquids are collected, thanks to the design of the cooking pan carriers. For this stove system, highly efficient and directly flaming cooking zones, which come with its special cover design, have been used. Special twisted design leads the flame to have a spinning effect and creates a flame effect that ascends from the holes to the bottom part of the pan.
Arcelik AS is a Turkey-based company, which is engaged in the production, sales and marketing, customer services after sales, exportation and importation of consumer durable goods and consumer electronics. The Group operates more than 17 manufacturing plants in Turkey, Romania, Russia, China, Republic of South Africa, Thailand and Pakistan. It operates under the following business segments: White Goods, Consumer Electronics and Other. The White Goods segment comprises washing machines, dryers, dish washers, refrigerators, ovens, cookers and the services provided for these products. The Consumer Goods segment comprises televisions primarily with flat screens, computers, cash registers, other electronic devices and the services provided to consumers for these products. The Other segment comprises the revenues from air conditioners, home appliances and furniture and kitchen gadgets except products included in White Goods and Consumer Electronics.
ARÇELIK ANONIM SIRKETI 
