Arkema launches the Pebax® Powered campaign, its latest communication on Pebax® TPE, an ultra-performance elastomer used by leading sports equipment brands. (Adidas, Nike, Puma, the North Face, etc.).

The Group will assist sports equipment manufacturers to further highlight the properties of Pebax® in sports shoes and to enhance the appeal of sports brands with consumers.

'Our Pebax® elastomer is already renowned among equipment manufacturers for its exceptional characteristics. With the marketing of Pebax® Powered, we want to further publicize the assets of Pebax® to consumers and athletes of all stripes, professional to amateur. And Pebax® Poweredwill help boost the appeal of our customers' brands,' sums up Guido Donà, in charge of the Pebax® Powered project at ARKEMA.

Pebax® Powered logo: an added bonus for sports brands

Sports shoes represent one of the premier markets for Pebax® elastomer.

Its unique combination of toughness, elasticity, light weight and flexibility allows the manufacture of soles that bring performance, comfort and precision to sports footwear.

Pebax® truly stands out from other elastomers. Special Pebax® Powered labelling on the shoe will emphasize the technical benefits of Pebax®; consumers will now connect the performance of the shoe with this key material.

Pebax®, the toughest elastomer?

Arkema demonstrates this in five original video clips depicting the key characteristics sought after by athletes. In each video, Pebax® is tested for one of these properties, pitted against another elastomer also used in sports shoes. The result is entertaining and unmistakable! The all-round superiority of Pebax® elastomer is established.

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