The Group will assist sports equipment manufacturers to further highlight the properties of Pebax® in sports shoes and to enhance the appeal of sports brands with consumers.
'Our Pebax® elastomer is already renowned among equipment manufacturers for its exceptional characteristics. With the marketing of Pebax® Powered, we want to further publicize the assets of Pebax® to consumers and athletes of all stripes, professional to amateur. And Pebax® Poweredwill help boost the appeal of our customers' brands,' sums up Guido Donà, in charge of the Pebax® Powered project at ARKEMA.
Sports shoes represent one of the premier markets for Pebax® elastomer.
Its unique combination of toughness, elasticity, light weight and flexibility allows the manufacture of soles that bring performance, comfort and precision to sports footwear.
Pebax® truly stands out from other elastomers. Special Pebax® Powered labelling on the shoe will emphasize the technical benefits of Pebax®; consumers will now connect the performance of the shoe with this key material.
Arkema demonstrates this in five original video clips depicting the key characteristics sought after by athletes. In each video, Pebax® is tested for one of these properties, pitted against another elastomer also used in sports shoes. The result is entertaining and unmistakable! The all-round superiority of Pebax® elastomer is established.
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