Arnoldo Mondadori Editore : A year of success for CasaFacile

A year full of special initiatives, news and events. 2017, for CasaFacile 2017 marked its 20 year, and it is preparing to welcome 2018 with much that is new.

Never more than this year has the Mondadori Group's interiors monthly, dedicated to those who love their home and want to experience it every day with style and originality, met the challenge of accompanying readers on a discovery of a world that is simple, accessible and aspirational, all at the same time, while also making the dream of an ideal home both real and possible.

An exciting and trendy soul, with a touch of anti-conformity, has made the magazine, edited by Giusi Silighini, a winning product, made up of creative ideas and original suggestions that have always ranged from decoration to DIY, with a growing attention to style, design and innovative furnishing solutions.

'I asked my team to focus on the approach to features, above all when the subject might seem banal or unexciting,' the editor Giusi Silighini explained. 'The 'standard' guide to choosing a matrass now starts from the highly personal style of sleep of each of us, before looking at the opinions of experts, the 'classic' layout of a child's bedroom becomes an opportunity to apply the pedagogical principles of Maria Montessori. In this way, every page is 'animated' and the information becomes more layered in order to enrich all kinds of content, a bit like with HTML 4.0!'.

Among the many surprises that have marked the year . from the dream house to the CasaFacile Design Lab, as well as workshops, supplements and the 'Facciamo Casa' box set, produced with Mondadori Store - CasaFacile now brings to newsstands a special issue on the magic atmosphere of Christmas, with a scintillating cover and three whole homes, specially decorated and photographed by the magazine0s team.

The new Casafacile.it and the CF Style community

Also the CasaFacile 'casa-sul-web' (home-on-the-web) is completely new: even more beautiful, with more images and videos and easier to use. The changes include: broader content, tutorials, DIY, shopping suggestions among crafts and design, as well as the new panoramic format and the homepage slider with high-impact photos that make it easier to catch the mood and style details. On casafacile.it there are also 20 videos dedicated to design icons, selected and presented by the journalist and TV presenter Giorgio Tartaro and the directories for CF stylearchitects and Interior designers (all selected by the editorial team) ready to reply to readers queries ranging from to the simple restyling of a room. The redesign of the site has contributed to a growth in the traffic of casa facile.it, which is currently stable at around 300,000 unique visitors/month (Source: Audiweb View - Total Audience Digital- Average in the last 3 months).

CasaFacile is now much more than a magazine: in 7 years of active presence on social media it has created a team of 24 creative bloggers that share the style and actively participate in the title's initiatives, but, above all, cultivate a dynamic and enthusiastic community of some 287,000 fans on Facebook and 103,000 followers on Instagram.

But the CasaFacile team will get even better: in January 2018 we will run a new casting to enlarge the team of bloggers and identify new ambassadors of the CF style. Details about how to take part and apply will appear soon on both the site and in the magazine.

The figures of an advertising success

The new editorial approach of CasaFacile has also been rewarded by the advertising clients. In fact, 2017 has confirmed the importance of CasaFacile as a strategic advertising vehicle. The brand continues to grow, both in terms of the number of clients (more than 160 this year, also form outside the sector), and in terms of advertising revenues. Indeed, the positive trend has led to an increase for the CasaFacile system of +23% in revenues, compared with 2016, a result achieved though both display advertising and thanks to the numerous special projects and events organised exclusively for partner clients.